Kuldeep Singh profile photo 1 on Tal

Kuldeep Singh

Senior UX Designer at Sony Pictures Network India | Ex. Cognizant, OYO, PayU

Gurgaon

10+ years of work experience

Sony Pictures Networks India
Sep 20224 yrs 1 moPresent

Gurugram

1. Onboarding & Auth: Re-architected mobile/TV sign-in, cutting drop-offs by 24% and reducing time-to-first-stream to under 45s for 50M+ SonyLIV users. 2. ​Design System (0 to 1): Built a unified cross-platform system with 150+ tokens and components, speeding sprint delivery by 35% and reducing UI QA bugs by 40%. 3. ​Web Search & Detail Pages: Overhauled navigation and detail surfaces, driving a 19% lift in playback CTR and an 8% increase in session duration. 4. ​Content Discovery: Led discovery UX, badging and Image artwork direction across 40,000+ catalog hours, boosting home-to-playback conversion by 16% across 50M+ subscribers.
PayU
Nov 20201 yr 11 mosSep 2022

Gurugram

1. Neobank & LazyCard (0 to 1): Led end-to-end design from MVP to public launch, scaling issuance to 261K+ cards and driving 6.9L+ transactions (₹145+ Cr spend) across 70K+ merchants within 2 months. 2. ​LazyPay Design System (0 to 1): Architected the foundational component library from scratch, standardizing 120+ tokens and cutting sprint design-to-dev turnaround by ~20%. 3. ​Utility Bill Payments (BillPay): Designed a seamless credit-led BBPS bill payment experience for Gen-Z and millennials, cutting multi-step checkout friction and driving repeat monthly payment retention.
OYO
Jun 20191 yr 5 mosOct 2020

Gurgaon, Haryana, India

1. ​OYO Circle (0 to 1 Influencer Platform): Conceptualized and launched OYO's global partner portal, driving 4X growth, doubling year-1 NRV, and scaling to 800+ active creators and 80K+ sign-ups. 2. ​Belvilla (Web & Mobile Booking Experience): Redesigned the search, discovery, and checkout flows across 40K+ holiday homes in 20 European countries, eliminating 3rd-party payment hops for a 55%+ mobile user base.
Bravvura
Mar 20181 yr 3 mosMay 2019

Gurgaon, Haryana, India

1. Led interaction design, information architecture, and usability research for MunchAdo’s restaurant e-commerce sites, creating intuitive web and mobile experiences with features like table bookings, food ordering, and customizable options such as 'Build Your Own Pizza' and 'Build Your Own Burger. 2. Developed a customized design language for each restaurant, incorporating unique UI elements, color schemes, and typography to reflect individual brand identities while ensuring usability and coherence. 3. Crafted engaging, user-friendly flows that enhance functionality and delight customers across platforms.
Cognizant
Jan 20162 yrs 2 mosFeb 2018

Gurgaon, India

Key member of a small team tasked with designing various micro-sites, apps & emailers for various corporate events. My responsibilities included Interaction, Visual design & Branding for a wide range of fields.

Kuldeep’s AI Stack

claude code
claude code
claude
claude
cursor
cursor
kiro
kiro
lovable
lovable
Figma Make
Figma Make

Education

Kurukshetra university

Bachelor's degree in Graphic design, Animation and VFX, Graphic Design

Kurukshetra university

20123 yrs2015

Join Kuldeep and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Kuldeep Singh on Tal

Headline

Senior UX Designer at Sony Pictures Network India | Ex. Cognizant, OYO, PayU

About

Infusing innovative technologies with captivating experiences to bring a positive impact beyond the screen.

Location

Gurgaon

AI stack

claude code

claude

cursor

kiro

lovable

Figma Make

Work experience

Senior User Experience Designer at Sony Pictures Networks India, Sep 2022 - Present · 4 yrs 1 mo, Gurugram, 1. Onboarding & Auth: Re-architected mobile/TV sign-in, cutting drop-offs by 24% and reducing time-to-first-stream to under 45s for 50M+ SonyLIV users. 2. ​Design System (0 to 1): Built a unified cross-platform system with 150+ tokens and components, speeding sprint delivery by 35% and reducing UI QA bugs by 40%. 3. ​Web Search & Detail Pages: Overhauled navigation and detail surfaces, driving a 19% lift in playback CTR and an 8% increase in session duration. 4. ​Content Discovery: Led discovery UX, badging and Image artwork direction across 40,000+ catalog hours, boosting home-to-playback conversion by 16% across 50M+ subscribers.

Senior Product Designer at PayU, Nov 2020 - Sep 2022 · 1 yr 11 mos, Gurugram, 1. Neobank & LazyCard (0 to 1): Led end-to-end design from MVP to public launch, scaling issuance to 261K+ cards and driving 6.9L+ transactions (₹145+ Cr spend) across 70K+ merchants within 2 months. 2. ​LazyPay Design System (0 to 1): Architected the foundational component library from scratch, standardizing 120+ tokens and cutting sprint design-to-dev turnaround by ~20%. 3. ​Utility Bill Payments (BillPay): Designed a seamless credit-led BBPS bill payment experience for Gen-Z and millennials, cutting multi-step checkout friction and driving repeat monthly payment retention.

Product Designer at OYO, Jun 2019 - Oct 2020 · 1 yr 5 mos, Gurgaon, Haryana, India, 1. ​OYO Circle (0 to 1 Influencer Platform): Conceptualized and launched OYO's global partner portal, driving 4X growth, doubling year-1 NRV, and scaling to 800+ active creators and 80K+ sign-ups. 2. ​Belvilla (Web & Mobile Booking Experience): Redesigned the search, discovery, and checkout flows across 40K+ holiday homes in 20 European countries, eliminating 3rd-party payment hops for a 55%+ mobile user base.

UI/UX Designer at Bravvura, Mar 2018 - May 2019 · 1 yr 3 mos, Gurgaon, Haryana, India, 1. Led interaction design, information architecture, and usability research for MunchAdo’s restaurant e-commerce sites, creating intuitive web and mobile experiences with features like table bookings, food ordering, and customizable options such as 'Build Your Own Pizza' and 'Build Your Own Burger. 2. Developed a customized design language for each restaurant, incorporating unique UI elements, color schemes, and typography to reflect individual brand identities while ensuring usability and coherence. 3. Crafted engaging, user-friendly flows that enhance functionality and delight customers across platforms.

Visual Designer at Cognizant, Jan 2016 - Feb 2018 · 2 yrs 2 mos, Gurgaon, India, Key member of a small team tasked with designing various micro-sites, apps & emailers for various corporate events. My responsibilities included Interaction, Visual design & Branding for a wide range of fields.

Education

Bachelor's degree in Graphic design, Animation and VFX, Graphic Design, Kurukshetra university

Public links

kuldeepwork.in: https://kuldeepwork.in/