Headline

Design Leader @ ApnaMart | Ex-Internshala

About

Results-driven Design Leader with 6+ years building brand systems, design teams, and AI-driven creative pipelines for fast-scaling companies, driving 500K+ app installs, 120%+ CTR uplift, and 52% CPI reduction across Meta and Google. Expert in turning design into a growth function through brand systems, performance creative, app UX, and AI creative ops. I specialize in solving a gap most companies have, design treated as a service function instead of a growth engine. My approach merges brand craft with performance rigor to deliver measurable outcomes, like cutting campaign delivery time by 60% through an in-house AI creative pipeline while scaling output to 150+ assets a month. Currently leading a 10-person design team at Apna Mart across brand, app, and marketing. Recent work includes an AI creative production system, a motion led app merchandising framework, and the Pariksha rebrand which powered an IPL campaign to 4x purchase growth and 500K+ installs. Open to Head of Design and Design Leadership roles.

Location

Bengaluru

AI stack

antigravity

claude code

claude

codex

elevenlabs

gemini

Work experience

Design Lead at Apna Mart, May 2025 - Present · 1 yr 5 mos, Bengaluru, • Lead the conceptualisation and execution of integrated creative campaigns across digital, social media, performance marketing, CRM, website, e-commerce, retail, and offline channels. • Designed and operationalized an AI-driven creative production pipeline that accelerated campaign delivery by 60% and scaled creative output 3× without additional hiring. • Drove higher user engagement through motion-led app merchandising and Lottie-based visual systems, resulting in a 120%+ uplift in click-through rates. • Led performance creative strategy across Meta and Google campaigns, overseeing concept development, storyboarding, production, editing, and creator partnerships; delivered 150+ ad assets while improving CPI performance by 52%.

Founder at Cool Minimals, Mar 2023 - Apr 2025 · 2 yrs 2 mos, India, Built and ran an independent advertising venture for 2.2 years, leading branding, creative strategy, and social media campaigns for brands, celebrities, and creators. Scaled my design brand @coolminimals to 10K+ followers, collaborating with Raj Shamani, Amyra Dastur, Mercedes-Benz, and Schbang while managing end-to-end creative execution and marketing delivery.

Sr. Visual Designer at Internshala, Sep 2021 - Feb 2023 · 1 yr 6 mos, Gurugram, • Designed and scaled 100+ marketing campaigns across social, app, web, and offline channels, driving stronger brand consistency and higher engagement across user touchpoints. • Created trend-led social creatives and topical campaigns that boosted audience interaction and improved reach by 60%+. • Built scalable typography, iconography, and brand systems, reducing design inconsistencies and speeding up creative production. • Designed conversion-focused marketing and app creatives using strong visual hierarchy and user-attention principles.

Brand Designer at Pariksha, Aug 2020 - Jul 2021 · 1 yr, • Worked on the rebranding of Pariksha, helping redefine the visual identity and overall brand look and feel, which contributed to 3× brand growth. • Designed creatives for performance marketing campaigns, including ads and promotional visuals across digital channels, helping achieve 500K+ app installs within a month. • Created app merchandising assets such as banners, promotional creatives, and in-app campaign visuals, which improved CTR by 200%. • Contributed to the creative development of an ad film, supporting visual direction, storyboards, and design assets. The campaign aired during IPL and resulted in 100K+ downloads and 4× increase in purchases.

Graphic Designer at Roaring Wolf Media, May 2019 - May 2020 · 1 yr 1 mo, Palasia Square, Indore, India, - Creates design & content solutions for brands. - Handling entire roll out of creatives for 'Blurred' - an Offline-Online integrated storytelling event. - Created more than 2k+ creatives in a tenure of 5 months for Intellectual properties Roaring Wolf Media.

Education

Bachelor of Engineering - BE, Computer Science, Shri G S Institute of Technology & Science

Mahatma Gandhi Boys School

Public links

behance.net: https://www.behance.net/kuldeepbhavsar1