---
title: "Krutika Susarla - Director of Product Marketing And Research in Bengaluru | Tal"
description: "Meet Krutika Susarla, Product Marketing | SaaS + Retail Tech | GTM + ABM + Growth | Ex-UK based in Bengaluru. AI stack includes claude code, elevenlabs, and gemini."
image: "https://tal.club/meet/krutika-susarla/share-image"
---

# Krutika Susarla on Tal

## Headline

Product Marketing \| SaaS \+ Retail Tech \| GTM \+ ABM \+ Growth \| Ex\-UK

## About

The more I learn about growth, the more I realize it's not about acquiring customers, it's about earning trust\. My career has taken me through growth, demand generation, product marketing, and go\-to\-market strategy, but the common thread has always been the same: helping customers make better decisions\. Currently leading global product marketing at PriceEasy, where I work with AI, pricing intelligence, and location intelligence solutions\. Curious by nature\. Data\-driven by practice\. Storyteller at heart\.

## Location

Bengaluru

## AI stack

claude code

elevenlabs

gemini

lovable

notebooklm

notion

## Work experience

Director of Product Marketing And Research at PriceEasy AI, Jan 2026 \- Present · 9 mos, On\-site, I spent 3 months on\-site with the PriceEasy team as part of this role, working directly with leadership and cross\-functional teams in person\.

Product Marketing Manager at PriceEasy AI, Dec 2024 \- Jan 2026 · 1 yr 2 mos, Bengaluru, Karnataka, India, I run marketing at PriceEasy end to end: strategy, team, budget, and results\. I lead a team of 18 across marketing, design, content, and research, and own a $4\.5M marketing budget\. I present strategy and performance directly to the CEO and board as part of the executive leadership team\. Since joining, I've helped scale the company's marketing programs to sustain 200% YoY growth in qualified pipeline, anchoring our expansion to a $40M valuation and $4M–$5M ARR at our Series B milestone\. I also lead go\-to\-market and website strategy across our product suite \(Fuel & Convenience Retail\), and built our LLM platform and support ecosystem from the ground up\.

Senior Marketing Analyst at PriceEasy AI, Aug 2024 \- Dec 2024 · 5 mos, Bengaluru, Karnataka, India

Marketing Analyst at Office of Rail and Road \(ORR\), Jan 2024 \- Aug 2024 · 8 mos, London Area, United Kingdom, ORR \- Government of UK Ran market research and campaign analytics for Adecco's marketing team, focused on turning data into decisions\. Improved conversion rates by 20% through A/B testing and campaign analysis \(Google Analytics, Tableau, SQL\) Cut customer acquisition cost by 15% by building data\-driven customer personas and segmentation Partnered cross\-functionally with product and sales to align marketing strategy with business goals

Senior Account Executive at Modern, May 2023 \- Dec 2023 · 8 mos, City Of Bristol, England, United Kingdom, Owned marketing strategy and execution for enterprise accounts across Fintech, IT, and retail, spanning UK, US, Nordic, and Asian markets\. Led lead\-generation strategy for Broadcom's ValueOps and NetOps product lines, and grew client satisfaction by 30% through CXO\-level relationship management\. Ran webinar strategy for Square UK, supporting their POS offering across restaurant, beauty, and retail verticals Grew campaign ROI by 25% and lead conversion by 20% using Marketo\-driven automation Built account plans grounded in data analysis and market research to hit demand\-gen targets

Sales Advisor at H&M, Mar 2022 \- Jun 2023 · 1 yr 4 mos, Milton Keynes, England, United Kingdom, Top\-performing advisor on a 20\-person team, consistently exceeding monthly sales targets and driving the highest membership conversion rate on the floor, week on week\. Ranked \#1 for sales performance and productivity across the team Converted customer interactions into loyalty memberships at the highest rate on a 20\-person team Built strong customer relationships that translated directly into repeat sales and conversions

Digital Marketing Assistant at Hats\-Off Digital Pvt Ltd\., Jun 2019 \- Aug 2021 · 2 yrs 3 mos, Pune, Ran SEO\-driven digital marketing and client servicing for key accounts\. Grew a client's Instagram following by 3,000\+ in two months through content strategy Lifted organic traffic by 25% through content and design work Used LinkedIn Sales Navigator for market intelligence, identifying 5 new market opportunities Achieved a 95% client retention rate

## Education

Master's Degree, Strategic Marketing, Cranfield School of Management

Bachelor's of Commerce, Economics, The bhopal school of social sciences

[View the original profile](https://tal.club/meet/krutika-susarla)

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