Krutika Susarla profile photo 1 on Tal

Krutika Susarla

Product Marketing | SaaS + Retail Tech | GTM + ABM + Growth | Ex-UK

Bengaluru

6+ years of work experience

PriceEasy AI
Jan 20269 mosPresent

On-site

I spent 3 months on-site with the PriceEasy team as part of this role, working directly with leadership and cross-functional teams in person.
PriceEasy AI
Dec 20241 yr 2 mosJan 2026

Bengaluru, Karnataka, India

I run marketing at PriceEasy end to end: strategy, team, budget, and results. I lead a team of 18 across marketing, design, content, and research, and own a $4.5M marketing budget. I present strategy and performance directly to the CEO and board as part of the executive leadership team. Since joining, I've helped scale the company's marketing programs to sustain 200% YoY growth in qualified pipeline, anchoring our expansion to a $40M valuation and $4M–$5M ARR at our Series B milestone. I also lead go-to-market and website strategy across our product suite (Fuel & Convenience Retail), and built our LLM platform and support ecosystem from the ground up.
PriceEasy AI
Aug 20245 mosDec 2024

Bengaluru, Karnataka, India

Office of Rail and Road (ORR)
Jan 20248 mosAug 2024

London Area, United Kingdom

ORR - Government of UK Ran market research and campaign analytics for Adecco's marketing team, focused on turning data into decisions. Improved conversion rates by 20% through A/B testing and campaign analysis (Google Analytics, Tableau, SQL) Cut customer acquisition cost by 15% by building data-driven customer personas and segmentation Partnered cross-functionally with product and sales to align marketing strategy with business goals
Modern
May 20238 mosDec 2023

City Of Bristol, England, United Kingdom

Owned marketing strategy and execution for enterprise accounts across Fintech, IT, and retail, spanning UK, US, Nordic, and Asian markets. Led lead-generation strategy for Broadcom's ValueOps and NetOps product lines, and grew client satisfaction by 30% through CXO-level relationship management. Ran webinar strategy for Square UK, supporting their POS offering across restaurant, beauty, and retail verticals Grew campaign ROI by 25% and lead conversion by 20% using Marketo-driven automation Built account plans grounded in data analysis and market research to hit demand-gen targets
H&M
Mar 20221 yr 4 mosJun 2023

Milton Keynes, England, United Kingdom

Top-performing advisor on a 20-person team, consistently exceeding monthly sales targets and driving the highest membership conversion rate on the floor, week on week. Ranked #1 for sales performance and productivity across the team Converted customer interactions into loyalty memberships at the highest rate on a 20-person team Built strong customer relationships that translated directly into repeat sales and conversions
Hats-Off Digital Pvt Ltd.
Jun 20192 yrs 3 mosAug 2021

Pune

Ran SEO-driven digital marketing and client servicing for key accounts. Grew a client's Instagram following by 3,000+ in two months through content strategy Lifted organic traffic by 25% through content and design work Used LinkedIn Sales Navigator for market intelligence, identifying 5 new market opportunities Achieved a 95% client retention rate

Krutika’s AI Stack

claude code
claude code
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable
notebooklm
notebooklm
notion
notion

Education

Cranfield School of Management

Master's Degree, Strategic Marketing

Cranfield School of Management

20211 yr2022
The bhopal school of social sciences

Bachelor's of Commerce, Economics

The bhopal school of social sciences

20163 yrs2019

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Headline

Product Marketing | SaaS + Retail Tech | GTM + ABM + Growth | Ex-UK

About

The more I learn about growth, the more I realize it's not about acquiring customers, it's about earning trust. My career has taken me through growth, demand generation, product marketing, and go-to-market strategy, but the common thread has always been the same: helping customers make better decisions. Currently leading global product marketing at PriceEasy, where I work with AI, pricing intelligence, and location intelligence solutions. Curious by nature. Data-driven by practice. Storyteller at heart.

Location

Bengaluru

AI stack

claude code

elevenlabs

gemini

lovable

notebooklm

notion

Work experience

Director of Product Marketing And Research at PriceEasy AI, Jan 2026 - Present · 9 mos, On-site, I spent 3 months on-site with the PriceEasy team as part of this role, working directly with leadership and cross-functional teams in person.

Product Marketing Manager at PriceEasy AI, Dec 2024 - Jan 2026 · 1 yr 2 mos, Bengaluru, Karnataka, India, I run marketing at PriceEasy end to end: strategy, team, budget, and results. I lead a team of 18 across marketing, design, content, and research, and own a $4.5M marketing budget. I present strategy and performance directly to the CEO and board as part of the executive leadership team. Since joining, I've helped scale the company's marketing programs to sustain 200% YoY growth in qualified pipeline, anchoring our expansion to a $40M valuation and $4M–$5M ARR at our Series B milestone. I also lead go-to-market and website strategy across our product suite (Fuel & Convenience Retail), and built our LLM platform and support ecosystem from the ground up.

Senior Marketing Analyst at PriceEasy AI, Aug 2024 - Dec 2024 · 5 mos, Bengaluru, Karnataka, India

Marketing Analyst at Office of Rail and Road (ORR), Jan 2024 - Aug 2024 · 8 mos, London Area, United Kingdom, ORR - Government of UK Ran market research and campaign analytics for Adecco's marketing team, focused on turning data into decisions. Improved conversion rates by 20% through A/B testing and campaign analysis (Google Analytics, Tableau, SQL) Cut customer acquisition cost by 15% by building data-driven customer personas and segmentation Partnered cross-functionally with product and sales to align marketing strategy with business goals

Senior Account Executive at Modern, May 2023 - Dec 2023 · 8 mos, City Of Bristol, England, United Kingdom, Owned marketing strategy and execution for enterprise accounts across Fintech, IT, and retail, spanning UK, US, Nordic, and Asian markets. Led lead-generation strategy for Broadcom's ValueOps and NetOps product lines, and grew client satisfaction by 30% through CXO-level relationship management. Ran webinar strategy for Square UK, supporting their POS offering across restaurant, beauty, and retail verticals Grew campaign ROI by 25% and lead conversion by 20% using Marketo-driven automation Built account plans grounded in data analysis and market research to hit demand-gen targets

Sales Advisor at H&M, Mar 2022 - Jun 2023 · 1 yr 4 mos, Milton Keynes, England, United Kingdom, Top-performing advisor on a 20-person team, consistently exceeding monthly sales targets and driving the highest membership conversion rate on the floor, week on week. Ranked #1 for sales performance and productivity across the team Converted customer interactions into loyalty memberships at the highest rate on a 20-person team Built strong customer relationships that translated directly into repeat sales and conversions

Digital Marketing Assistant at Hats-Off Digital Pvt Ltd., Jun 2019 - Aug 2021 · 2 yrs 3 mos, Pune, Ran SEO-driven digital marketing and client servicing for key accounts. Grew a client's Instagram following by 3,000+ in two months through content strategy Lifted organic traffic by 25% through content and design work Used LinkedIn Sales Navigator for market intelligence, identifying 5 new market opportunities Achieved a 95% client retention rate

Education

Master's Degree, Strategic Marketing, Cranfield School of Management

Bachelor's of Commerce, Economics, The bhopal school of social sciences