Headline

Brand Management & Creative Strategy | Ex-Pernod Ricard & Mercedes | ESCP Business School

About

Marketing, to me, has always been less about selling things and more about understanding people, what they care about, what catches their attention, and what makes them feel something in an already noisy world. Over the past few years, I’ve worked across startups, global brands, and consulting environments in Germany, France, and India, with experiences ranging from Pernod Ricard and Mercedes-Benz Mobility to early-stage startup teams where things move fast and every idea gets tested in real time. Working across different industries has taught me how differently audiences think, behave, and connect but also how universal good storytelling can be. While my experience spans multiple industries, I find myself most drawn to D2C, lifestyle, wellness, food & beverage, travel, and culture-led brands spaces where community, emotion, and storytelling are as important as the product itself. Outside of work, I’m endlessly curious about people and cultures, which is probably why I love travelling, languages, music, dance and conversations that make the world feel a little smaller.

Location

Germany

AI stack

opencode

claudecode

Work experience

Creative Strategist Social at Slash.Digital GmbH, Jul 2026 - Present · 2 mos, Munich, Bavaria, Germany

Growth Marketing Manager at aescolab, Jul 2025 - Jun 2026 · 1 yr, Berlin, Germany, • Worked across brand storytelling, social campaigns, influencer collaborations, and community engagement in a fast-moving startup environment • Grew Instagram by 50% and LinkedIn by 40% through platform-native content, creative experimentation, and audience-focused storytelling. • Led influencer partnerships end-to-end, from creator sourcing and outreach to campaign coordination and content alignment. • Built content and communication strategies that balanced creativity with audience insight, helping strengthen overall engagement across platforms. • Collaborated closely with founders and product teams to shape messaging in a space where adaptability, speed, and understanding the audience mattered every day.

Creative Intern at Pernod Ricard, Jan 2024 - Jul 2024 · 7 mos, Paris, Île-de-France, France, • Worked on creative content and campaign communication initiatives across premium beverage portfolios for international markets • Conducted consumer and cultural research to support India-focused messaging and localization strategies • Developed social-first campaign content tailored for digitally engaged audiences across platforms • This experience deepened my interest in how brands build emotional connection through culture, storytelling, and audience understanding

Digital Media Team Lead at Marketing Minds ESCP, Aug 2023 - Nov 2023 · 4 mos, Berlin, Germany

External Communications Intern at Mercedes pay GmbH, Jun 2023 - Dec 2023 · 7 mos, Berlin, Germany, • Supported social media and communication initiatives across European and US markets for fintech and mobility-focused business units • Developed campaign content featured at international conferences, contributing to increased partner engagement and visibility • Gained valuable exposure to how global brands adapt communication across audiences, markets, and stakeholder groups

Digital Marketing Specialist at Marketing Minds ESCP, Oct 2022 - Oct 2023 · 1 yr 1 mo, Madrid, Community of Madrid, Spain, - Creating Reels, Stories, and Posts related to a variety of marketing topics - Understanding audience interests and ideating on new social media deliverables.

Education

Masters in Management (MiM), Business, Management, Marketing, and Related Support Services, ESCP

Master of Science - MS, Exchange Semester, Business, Management, Marketing, and Related Support Services, WHU – Otto Beisheim School of Management