Headline

Market Research Executive | MBA Marketing 2024 | Ex-Kantar IMRB | Consumer Insights & Data Analysis | MRF Certified

About

I am a 2024 MBA Marketing graduate from Savitribai Phule Pune University, specialising in Market Research and Consumer Insights with hands-on experience from a research internship at Kantar IMRB, one of India's leading market research organisations. During my internship at Kantar IMRB, I conducted primary surveys, managed on-field research operations, and contributed to client deliverables — gaining real exposure to how data-driven insights shape business decisions. 🎓 Academic highlights: • MBA Marketing - CGPA 7.69 | Best Student in Marketing Award • BBA Marketing - University of Mumbai | CGPA 8.38 • Class Representative | Event coordinator — Mangalya Cultural Fest 📜 Certifications: • Fundamentals of Digital Marketing — Google Digital Academy • Market Research — Reliance Foundation • Marketing Analytics — Irizpro AI Solutions • AI for All — TCS iON What I bring to the table: ✔ Strong foundation in primary research, consumer behaviour, and data interpretation ✔ Analytical mindset built through competitive exam preparation (Maharashtra Gov Services & IBPS) ✔ Proficiency in MS Excel, PowerPoint, and structured problem-solving ✔ Passionate about understanding what drives consumer decisions I am actively looking for entry-level roles in Market Research, Consumer Insights, or Digital Marketing in Pune and Mumbai. 📩 Open to work. let's connect: krutikas52@gmail.com

Location

Pune Division

Work experience

Personal goal pursuit at Career Break, Aug 2024 - Oct 2025 · 1 yr 3 mos, Pune District, Maharashtra, India, Dedicated this time to full-time preparation for competitive examinations, including Maharashtra Government Services and IBPS Specialist Officer (Marketing). This was a rigorous, self-directed phase that required strong discipline, structured learning, and continuous performance under pressure. Key skills developed: · Analytical thinking & problem-solving · Data interpretation & reasoning · English communication & comprehension · Market awareness & current affairs · Core marketing concepts (consumer behavior, marketing fundamentals) · Time management & self-discipline · Consistency under pressure This period strengthened my analytical mindset, market understanding, and structured approach to problem-solving, which I am now applying to marketing and data-driven roles

Intern at Kantar IMRB, Aug 2023 - Oct 2023 · 3 mos, Pune City, Worked as a Research Intern at Kantar IMRB ,one of India's largest market research and consumer insights firms. • Worked across 5+ research projects covering consumer research, brand research, and market analysis • Administered 100+ surveys using client-provided online questionnaires and conducted offline interviews to collect primary data • Executed end-to-end data collection across both online and offline channels, ensuring accurate and complete responses • Analysed collected data using Microsoft Excel to identify trends, patterns, and key consumer insights • Supported senior researchers in delivering actionable insights for client projects across multiple domains • Gained hands-on experience in primary research methodologies, including survey administration and face-to-face interviews at a leading global market research firm

Education

Master of Business Administration, Marketing, Savitribai Phule Pune University

Bachelor of Business Administration, Marketing, University of Mumbai