Headline

Customer Retention & Lifecycle Marketer | Driving User Engagement | PaisaWapas | Extrape

About

I focus on understanding what makes users come back. With over 1 year of experience across PaisaWapas and Extrape, I’ve worked on improving engagement and retention through lifecycle marketing. I’ve executed multi-channel campaigns using CleverTap, along with email, RCS, SMS, and WhatsApp, to drive user engagement and conversions. I’m currently exploring opportunities in retention, lifecycle marketing, and growth.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

ChatGPT

Work experience

Digital Marketing Associate at PaisaWapas, Feb 2025 - Present · 1 yr 6 mos, On-site

Social Media Marketing Intern at FLYING WEDGE DEFENCE & AEROSPACE, Sep 2024 - Oct 2024 · 2 mos, Bengaluru, Karnataka, India, Enhanced the company's social media presence on Instagram and LinkedIn. Designed comprehensive pitch decks, technical documentation, brochures, standees, flyers, and proposals, ensuring consistent and cohesive branding across all platforms.

Social Media Marketing Intern at Digital Growth media, May 2024 - Sep 2024 · 5 mos, Kolkata, West Bengal, India

Social Media Marketing Intern at PASSIONMOJO PVT. LTD., Aug 2023 - Jan 2024 · 6 mos, Mumbai, Maharashtra, India, As a social media marketing intern, managing our presence across Instagram, Facebook, and email campaigns. Additionally, I explored Quora promotion strategies and leveraged various efficiency tools to streamline workflows.

Digital Marketing Intern at IIDE - The Digital School, Jun 2023 - Jul 2023 · 2 mos, Mumbai, Maharashtra, India

Education

Master of Business Administration, Marketing, Jain (Deemed-to-be University)

Bachelor of Commerce, Business/Commerce, General, CSI