Headline

Growth Marketing Manager | Google & Meta Ads Expert | D2C & E-Commerce Growth | CRO & Funnel Optimizatio

About

It all started with curiosity. I didn’t get into digital marketing because it was trending — I got into it because I was fascinated by how one ad could change a business overnight. That spark turned into a passion, and that passion has taken me through a journey of scaling over 20+ brands across industries, platforms, and countries. I’ve spent the last few years living in dashboards, obsessing over ROAS, and decoding why some campaigns work while others don’t. It’s more than just numbers to me — it’s about understanding people, buyer psychology, and what truly drives action. On Meta, I’ve managed over $10M+ in ad spend, most of it in eCommerce. From testing UGC creatives to building audience strategies that go beyond just lookalikes, I’ve seen what it takes to take a brand from testing phase to scale — all while keeping ROAS in check. On Google, the game is different — but I love that. From search to PMax, feed optimization to performance reporting, I’ve worked with 12+ brands across men’s wellness, pet care, adult products, clothing, and more — each one teaching me a different lesson in communication and strategy. Some names I’ve had the chance to work with: Fluff Trough, Tanks Air, BW Gen, Med Stop, Jaxon Lane, Every campaign I touch is built with intention — not just to perform, but to evolve. I believe great marketing is a mix of strategy, storytelling, psychology, and numbers — and when you bring those together, that’s when real magic happens. So if you're someone who believes marketing should feel less like a task and more like an adventure — I think we’ll get along just fine.

Location

Pune District

AI stack

claude code

mcp

metaai

midjourney

notion

openai

Work experience

Growth Marketing Manager - IT | UK | PL | IE Market at Zydus Wellness, Oct 2025 - Oct 2026 · 1 yr 1 mo, Country Leadership (UK, IT, IE, PL): Managing end-to-end marketing for a leading D2C health supplement brand across Google Ads, Meta Ads, Email, Affiliate, and SEO. Revenue Growth: Delivered 75% YoY growth by scaling D2C performance through data-driven, customer-focused strategies. P&L Ownership: Fully accountable for profitability across markets, optimizing LTV, CAC, and overall business performance. Team Leadership: Leading and mentoring a team of 10, driving execution excellence and target achievement. Full-Funnel Strategy: Building and executing product-level strategies across acquisition, retention, and engagement. Performance Marketing: Scaling high-ROAS campaigns across Google & Meta with a strong focus on measurable impact. Growth Initiatives: Driving AOV & CLV through pricing strategies, bundling, and targeted promotions. Data & Insights: Using analytics to identify opportunities and guide strategic decisions across channels.

PPC Specialist at Zydus Wellness, Jul 2024 - Oct 2025 · 1 yr 4 mos, At Comfort Click, I work as the main point of contact for the Italian market across three brands — WeightWorld, SHYTObuy, and ANI — managing digital performance across 150+ products in the health and wellness space. Since joining, I’ve helped drive a 200% increase in revenue, scaled ad spend by 140%, and boosted clicks by 180%, all while maintaining a strong ROAS of 3.5+. My day-to-day includes building and scaling Shopping and Performance Max campaigns, using tactics like seasonality bid adjustments, portfolio bid strategies, and custom PMax scripts. I’ve also leaned into Demand Gen and YouTube campaigns to push brand visibility and retargeting performance, while aligning closely with Meta, design, and email teams to drive full-funnel growth. Outside of platforms, I stay closely connected with our logistics and procurement teams — working on bundle creation, OOS forecasting, and ensuring we never go out of stock during high-demand periods. I also lead our Young Gun team, mentoring with what I like to call my own "young blood energy", and we’ve consistently delivered 20% quarter-over-quarter growth — all while keeping our costs under 35% On a personal note, getting nominated for the QoQ Awards for three consecutive quarters since I joined — in a company of 280+ people — was a milestone in itself. Even without the win, being consistently recognized at that scale truly meant a lot.

Performance marketing at Concept Roof, Apr 2023 - Jul 2024 · 1 yr 4 mos, Pune District, Maharashtra, India, If you're curious about how I approach performance marketing, here’s a quick walkthrough of what I’ve been up to at Concept Roof. I’ve had the opportunity to work with a wide range of brands across eCommerce, lead generation, and app marketing — each one with its own unique challenges and goals. My day-to-day usually revolves around building strategies that aren’t just about spending ad budgets, but about making those budgets work smarter. 🔹 On Google Ads For each brand I’ve worked with, I focus on building custom strategies from scratch — depending on what stage the brand is at and where we want to go. This includes: - Creating full-funnel campaigns (Search, PMax, Shopping, Display, etc.) - Regular campaign optimizations based on what’s working and what’s not - Keeping the product feed healthy and optimized Setting up reporting dashboards and sharing results with higher management in a way that actually helps them make decisions The goal is always simple: make sure the campaigns are aligned with the brand’s AOV, CR, margins, and long-term goals — and that they’re consistently delivering results. 🔹 On Meta Ads This is where I love to get creative — both with audience building and the ad creatives themselves. I focus on: - Creating audience strategies that match the product journey - Scaling campaigns with performance-focused UGC and branded creatives - Staying updated with the platform shifts to stay ahead of what works And of course, delivering campaign-level insights to the team or management regularly Some of the brands I’ve had the chance to work closely with include: Tanks Air, Fluff Trough, BW Gen, Med Stop, Jaxon Lane, and ETS — each one brought something new to the table and pushed me to adapt my approach, creatively and analytically.

Education

Bachelor of Business Administration - BBA, Marketing, Kavayitri Bahinabai Chaudhari North Maharashtra University, Jalgaon