Headline

Performance Marketing Expert | Driving ROI with Data-Driven Strategies

About

Performance-driven marketing professional specializing in paid media and growth at scale. With 5+ years of experience managing high-budget campaigns across 50+ countries, I help organizations drive measurable growth through strategic paid media execution. Currently at Parul University, I manage monthly budgets exceeding INR 2 Crore, delivering 30% growth in international admissions while continuously optimizing for cost efficiency and lead quality. What I bring: End-to-end campaign management across Google Ads, Meta Ads, LinkedIn, and Bing Expertise in funnel optimization across TOFU, MOFU, and BOFU stages Proven ability to reduce CPL by 50-60% through strategic restructuring Experience scaling ROAS from 1.9 to 2.7 through data-driven optimization Cross-industry exposure: Education, B2B, Industrial, SaaS, and E-commerce Track record: Generated INR 1 Crore revenue with strategic budget allocation Managed campaigns across Education, Solar, Insulation, SaaS, and Industrial sectors Recognized with Digital Growth and Performance Excellence Award I thrive on turning data into actionable insights and budgets into sustainable growth. Whether it's international expansion, lead generation, or ROAS optimization, I approach every campaign with a test-learn-scale mindset. Certifications: Meta Certified Media Planning Professional | Google Ads & Analytics Certified | Microsoft Advertising Certified Open to connecting with fellow marketers, growth leaders, and anyone passionate about performance marketing.

Location

Vadodara

AI stack

dalle

hedra

langgraph

xai

Work experience

PPC Executive at Parul University, Jul 2024 - Present · 2 yrs, Vadodara, Gujarat, India, Managed end-to-end digital marketing campaigns on Google Ads, Meta Ads, Bing Ads, Quora Ads, and AdRoll across 40 countries. Strategically planned, launched, and optimized ad campaigns targeting diverse international markets. Handled full-funnel marketing processes, including lead generation, nurturing, and conversion tracking. Developed data-driven strategies to improve campaign performance, maximize ROI, and reduce cost per lead (CPL). Conducted A/B testing, performance analysis, and continuous campaign scaling. Collaborated with internal teams to align marketing objectives with broader organizational goals.

Senior PPC Executive at HL Global Marketing Pvt Ltd, Oct 2023 - Mar 2024 · 6 mos, Gurugram, Haryana, India, Developed and managed PPC campaigns targeting specific demographics for solar and insulation products. Optimized budgets to achieve maximum ROI.

Digital Marketing Executive at Intellemo.AI, Dec 2022 - Sep 2023 · 10 mos, Gurugram, Haryana, India, Managed campaigns for brands like Urban Company, Neetprep, House of Candy, and Fabrento. Handled budgets exceeding ₹20 lakh per brand and consistently improved client performance.

Digital Marketing Associate at PRAKASH CHEMICALS PVT LTD, Oct 2021 - Sep 2022 · 1 yr, India

Digital Marketing Intern at Persang Innovations Pvt. Ltd, Apr 2020 - Aug 2020 · 5 mos, Vadodara, Gujarat, India, Managed social media accounts, boosting e-commerce sales.

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, UPES

Bachelor's degree, Mechanical Engineering, Neotech Institute of Technology