---
title: "Kritika Swarup Shah - Head of Marketing in Bengaluru | Tal"
description: "Meet Kritika Swarup Shah, Unblocking growth. Fractional CMO. based in Bengaluru. AI stack includes claude code, claude, and elevenlabs."
image: "https://tal.club/meet/kritika-swarup-shah/share-image"
---

# Kritika Swarup Shah on Tal

## Headline

Unblocking growth\. Fractional CMO\.

## About

Seasoned marketing professional with 10\+ years of experience with B2B SaaS products \- growth, positioning, and product marketing\. Led end\-to\-end marketing functions in scaling from 0 to $8M\+ revenue and profitable exits\. Built and nurtured marketing teams to reach these goals, while ensuring stakeholder management and cross\-functional collaboration\. I believe in the power of software\-as\-a\-service in making businesses more efficient and powerful today\. I enjoy a good read, quiet airy spaces and a hot coffee\. My definition of a good holiday is an isolated place with fine dining\. I believe in humble living but tend to spend a fortune on what catches my fancy\. Functional Expertise: Online growth hacking, New user experience, Reliable AB testing, Content Strategy, Marketing communications, Online marketing, Brand positioning

## Location

Bengaluru

## AI stack

claude code

claude

elevenlabs

ChatGPT

Make

## Work experience

Head of Marketing at Recruiterflow, Mar 2024 \- Jul 2026 · 2 yrs 5 mos, Bangalore Urban, Karnataka, India

Head of Marketing at 100ms, Jan 2022 \- Jan 2023 · 1 yr 1 mo, Remote, Own positioning and demand generation to get to pipeline and fast\-track product\-market fit validations\. \- Product hunt launch \- \#2 Product of the day \- 10X increase in traffic, 3X increase in clicks, $500k/month in inbound pipe \- $0\-1M ARR journey in 10 months

Lead \- Growth Marketing at Signeasy, Mar 2020 \- Jan 2022 · 1 yr 11 mos, Bengaluru, Karnataka, India, Owned demand generation, funnel conversions, marketing operations, and collaboration for Product led Growth\. \- Delivered 80% YoY bottom line growth \- Increased organic traffic by 3X and established google ads as a scalable channel \- Influenced and enabled Product team to identify and pick Growth projects

Director, Product Marketing at Walkover Web Solutions Private Limited, Mar 2018 \- Sep 2019 · 1 yr 7 mos, Indore, Madhya Pradesh, India, Ownership of marketing and brand to influence retention and key account onboarding\. \- Increased leads to sales conversion by 50% \- Established web and product presence to portray reliability among key accounts \- Established regular email series to focus on brand value and revival of dormant accounts

Director Product Marketing at Mettl, Apr 2017 \- Jan 2018 · 10 mos, Gurugram, Haryana, India, Enabled 3X sales and international expansion, contributing to its takeover by Mercer\. \- Internationalised the web presence to expand international business by 2X YoY \- Improved non\-branded organic traffic by 62% YoY \- Increased qualified leads by 3X \- Concentrated focus on qualified pipeline

Product Marketing Manager at Mettl, Apr 2016 \- Mar 2017 · 1 yr, Gurugram, Haryana, India

## Education

MBA, Finance, Operations, Indian Institute of Technology, Delhi

Engineer's Degree, Computer Science, Devi Ahilya Vishwavidyalaya

[View the original profile](https://tal.club/meet/kritika-swarup-shah)

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