Headline

Unblocking growth. Fractional CMO.

About

Seasoned marketing professional with 10+ years of experience with B2B SaaS products - growth, positioning, and product marketing. Led end-to-end marketing functions in scaling from 0 to $8M+ revenue and profitable exits. Built and nurtured marketing teams to reach these goals, while ensuring stakeholder management and cross-functional collaboration. I believe in the power of software-as-a-service in making businesses more efficient and powerful today. I enjoy a good read, quiet airy spaces and a hot coffee. My definition of a good holiday is an isolated place with fine dining. I believe in humble living but tend to spend a fortune on what catches my fancy. Functional Expertise: Online growth hacking, New user experience, Reliable AB testing, Content Strategy, Marketing communications, Online marketing, Brand positioning

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

ChatGPT

Make

Work experience

Head of Marketing at Recruiterflow, Mar 2024 - Jul 2026 · 2 yrs 5 mos, Bangalore Urban, Karnataka, India

Head of Marketing at 100ms, Jan 2022 - Jan 2023 · 1 yr 1 mo, Remote, Own positioning and demand generation to get to pipeline and fast-track product-market fit validations. - Product hunt launch - #2 Product of the day - 10X increase in traffic, 3X increase in clicks, $500k/month in inbound pipe - $0-1M ARR journey in 10 months

Lead - Growth Marketing at Signeasy, Mar 2020 - Jan 2022 · 1 yr 11 mos, Bengaluru, Karnataka, India, Owned demand generation, funnel conversions, marketing operations, and collaboration for Product led Growth. - Delivered 80% YoY bottom line growth - Increased organic traffic by 3X and established google ads as a scalable channel - Influenced and enabled Product team to identify and pick Growth projects

Director, Product Marketing at Walkover Web Solutions Private Limited, Mar 2018 - Sep 2019 · 1 yr 7 mos, Indore, Madhya Pradesh, India, Ownership of marketing and brand to influence retention and key account onboarding. - Increased leads to sales conversion by 50% - Established web and product presence to portray reliability among key accounts - Established regular email series to focus on brand value and revival of dormant accounts

Director Product Marketing at Mettl, Apr 2017 - Jan 2018 · 10 mos, Gurugram, Haryana, India, Enabled 3X sales and international expansion, contributing to its takeover by Mercer. - Internationalised the web presence to expand international business by 2X YoY - Improved non-branded organic traffic by 62% YoY - Increased qualified leads by 3X - Concentrated focus on qualified pipeline

Product Marketing Manager at Mettl, Apr 2016 - Mar 2017 · 1 yr, Gurugram, Haryana, India

Education

MBA, Finance, Operations, Indian Institute of Technology, Delhi

Engineer's Degree, Computer Science, Devi Ahilya Vishwavidyalaya