About
I am working as a Senior Advertising Manager USA at Amazon, managing the Search and programmatic advertisement for Amazon’s US clients. I am experienced in campaign creation, end to end monitoring and optimization of the Amazon Sponsored Ads side of the brands across multiple marketplaces in India, US, UK, Europe. I have worked with multiple stakeholders very closely throughout, discussing ASIN wise performance fluctuations, strategizing the deals, discounts and coupons in BAU and sale days. The key matrices discussed were ACOS fluctuations, Product Price Changes, Conversion rate, BSR fluctuations, Organic performance Vs Ads performance, campaign type performances, P&L discussions that included discussions on Margins and EBITDA overtime, inventory and pricing, geo expansion, new product launch strategies, SEO or Listing improvements, competitor analysis, A/B Testing. I have worked extensively with Bulk sheets on Amazon, much of which also came as part of a drive at my previous firm to automate recurring actions through tech. Throughout my tenure I have worked with brands such as Aditya Birla Group (Van Heusen, Allen Solly, Peter England, and Louis Philippe etc.), Timex Group, Slokey, Regal Trunk, Flygrubs, Dixcy, Levi, Nasher Miles, Jack&Jones, Vero Moda, USPA, Woodland, BATA Group, Flying Machine, Paragon etc. across verticals of Fashion & Apparels, Footwears, Lifestyle, Electronics, Telescopes, binoculars & accessories, Travel bags and accessories, Bathroom & Kitchen accessories, Pet products, Bird food. I hold hands on experience with tools like Skai, Amazon Pi, Helium 10, Keepa, Seller Board, Tableau(for reporting purposes). Have an experience in handling Ebay Advertising as well.
Work experience
Sr. Advertising Manager - USA at Amazon, Dec 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India
Associate Manager E-Commerce at PepsiCo, Apr 2023 - Dec 2024 · 1 yr 9 mos, Hyderabad, Telangana, India
Marketing Manager- Amazon PPC at Razor Group, Sep 2021 - Aug 2022 · 1 yr
Senior Process Executive at Cognizant, Mar 2020 - Sep 2021 · 1 yr 7 mos, Bengaluru, Karnataka, India, Working as a Senior Process Executive at Cognizant, as an Account Manager on Amazon Marketing Services (AMS) platform. Experienced in various Amazon Advertising - PPC verticals which includes Digital Marketing, Sales developments. Proficient in Account Management, Campaign Management, Negotiations, Product Launch, Microsoft Excel, Marketing Strategy, Brand Advertising and Media Plan creation as per the requirements of the brands.
Digital Marketing Executive at Croczilla, Apr 2019 - Mar 2020 · 1 yr, Bangalore, India
