---
title: "Kriti Gomber - Content and Growth Executive in Delhi | Tal"
description: "Meet Kriti Gomber, Marketing @ Supermom Business | Growth, Campaigns & Brand Strategy | Nanyang MBA based in Delhi. AI stack includes claude code, cursor, and elevenlabs."
image: "https://tal.club/meet/kriti-gomber/share-image"
---

# Kriti Gomber on Tal

## Headline

Marketing @ Supermom Business \| Growth, Campaigns & Brand Strategy \| Nanyang MBA

## About

English postgrad turned marketer\. The lore is long, but it makes sense\. Over the last three years, I’ve worked across brand, content, and growth marketing, partnering closely with leadership to shape how products and companies show up in the world\. My work spans brand positioning, messaging frameworks, content strategy, editorial planning, and digital campaigns, with a focus on what actually drives engagement and growth\. I’ve worked across B2B and B2C environments from enterprise SaaS and international education to consumer\-tech, but the core approach has stayed consistent: strong strategy needs strong storytelling, and vice versa\. Currently completing my MBA at Nanyang Business School, where I’m deepening my understanding of marketing strategy, consumer behaviour, and brand building in dynamic markets\. Always open to conversations around marketing, literature, or anything that sits at the intersection of the two\.

## Location

Delhi

## AI stack

claude code

cursor

elevenlabs

gemini

lovable

openai

## Work experience

Content and Growth Executive at Supermom Business, Jan 2026 \- Present · 8 mos, Own go\-to\-market and marketing strategy for a B2C platform and B2B SaaS product across three markets \(Singapore, Malaysia, Indonesia\), leading brand, content, and partner marketing end to end\. Lead demand generation and content strategy from planning through execution, driving new user acquisition of 50K\+\. Manage Google Ads and Meta Ads budget allocation and targeting strategy, optimising spend efficiency and campaign ROI\. Own B2B partner marketing across FMCG, Beauty, and Wellness categories, leading campaign planning, activation, and performance reporting\. Built and scaled content\-led acquisition channels, including podcast and webinar programmes, as new demand generation engines\. Lead a direct report, managing resource allocation, onboarding, and performance development\.

Content and Communications Officer at University of Nottingham, Feb 2024 \- Feb 2025 · 1 yr 1 mo, Owned go\-to\-market strategy and integrated multi\-channel campaign management, including social media strategy, email marketing, paid social, and organic content, for international student recruitment across the UK, APAC, Asia, the Middle East, and Europe\. Managed a £500K\+ campaign budget\. Led a £500K\+ Clearing campaign across social media, email, and web, delivering an 18% YoY increase in qualified applications, recognised with the Lord Dearing Award\. Developed and managed organic social media strategy and content calendar across owned channels, maintaining brand consistency and audience engagement cross\-platform\. Built and executed conversion rate optimisation and A/B testing programmes across email and landing pages, lifting nurture engagement 28% and on\-site conversion 22%\. Directed content strategy and marketing automation workflows across email and CRM channels, aligning cross\-functional stakeholders to recruitment KPIs\. Delivered demand generation campaigns tailored to distinct international markets through segmented, region\-specific messaging\.

Marketing Content Specialist at De La Rue, Apr 2023 \- Feb 2024 · 11 mos, Basingstoke, \- Assisted GTM messaging and content strategy for the launch of De La Rue’s Traceability platform, collaborating with Sales and Product teams to position solutions across commercial clients\. \- Increased social engagement by 20% through targeted content and campaign execution across channels, strengthening brand visibility and positioning the brand in the Top 3 among competitors\. \- \- Managed a cross\-functional content team and served as content lead for high\-profile clients \- Centralised content ops in SharePoint, reducing project turnaround time by 30%, and trained internal teams on process and messaging consistency\.

Content and Marketing Assistant at Settle Stories, Oct 2022 \- Feb 2023 · 5 mos, \- Co\-ordinated content and campaign strategy for Storyversity and YFOS’22 as part of a 2\-person team, driving a 50% YoY increase in sign\-ups and reaching 800\+ students across 30\+ UK schools\. \- Conducted user research, built audience personas, and developed content strategies that increased platform sign\-ups by over 50% compared to the previous year\. \- Executed zero\-budget social and video campaigns that attracted funding from 10\+ institutions and secured a 3\-month platform extension with 40% uplift in educator engagement\.

Publishing Co\-ordinator Intern at Write India, Oct 2022 \- Feb 2023 · 5 mos, India, \- Looking after the Publishing Proposals, and manuscripts and communicating with the author via email\. \- Developing documentation & presentations for any publishing requirements during pre\-post publishing\. \- Writing & creating short content for social media posts, Canva designs, and other events\. \- Looking after an editorial process that may be extended to editing, proofreading, or copywriting\. \- Communicating with literary agents, Bookstores, Institutions, bloggers, and others to generate leads or set up any business proposals\. \- Looking after the Metadata content for listing titles for online distribution, book fairs, and reviewers/bloggers \- Looking after the task related to Writco which are associated with Write India

## Education

Master of Business Administration \- MBA, Marketing/Marketing Management, General, Nanyang Business School

MBA, Nanyang Technological University Singapore

[View the original profile](https://tal.club/meet/kriti-gomber)

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