Headline

Demand Generation Specialist | Performance Marketing| B2B & B2C Lead Generation | Social Media Strategist | Google Ads · LinkedIn Ads · Marketing Automation

About

I’m a Senior Digital Marketing Executive with 6 years of experience helping businesses strengthen their digital presence and generate quality leads. Over the years, I have worked with both B2B and B2C service-based organizations, creating marketing strategies that drive brand awareness, engagement and business growth. My expertise spans social media marketing, paid advertising, email marketing and lead generation. I plan and execute campaigns across LinkedIn, Google Ads, Meta and email platforms, using data and insights to improve performance and maximize ROI. I focus on delivering campaigns that reach the right audience and support business objectives. From developing multi-channel campaigns to optimizing lead funnels and analyzing performance metrics, I manage the entire marketing process with a results-driven approach. You can reach out to me at prabakarankrithika@gmail.com

Location

Bengaluru

AI stack

claude

gemini

openai

ChatGPT

Zapier

Work experience

Demand Generation Specialist at Facctum, Jun 2026 - Present · 5 mos, Greater Bengaluru Area

Senior Executive Digital Marketing at RheinBrücke IT Consulting, Aug 2024 - Jun 2026 · 1 yr 11 mos, India, I focus on planning, executing and reviewing marketing campaigns across paid, organica nd automation-led channels, with a strong emphasis on performance and measurable outcomes. My role involves managing campaigns end to end - from initial planning to ongoing optimization - while closely tracking KPIs such as CPL and ROI. I work closely with cross-functional teams including sales, design, content and tech to ensure marketing efforts are aligned with business goals and contribute to better lead quality and conversion efficiency. I’m also involved in website revamp initiatives, SEO optimization and landing page improvements, with the aim of improving user experience and driving stronger conversions. Alongside this, I handle email marketing and marketing automation programs, covering everything from content creation and campaign execution to performance analysis and CRM workflow management. In addition, I oversee social media management, ensuring a consistent brand presence, steady engagement growth, and effective paid social campaigns.

Digital Marketing Executive at RheinBrücke IT Consulting, Jun 2021 - Aug 2024 · 3 yrs 3 mos, Roles and responsibilities- -Strategic planning and execution of paid campaigns -Creating a social media calendar for the company page on monthly basis -Manage social media accounts and create engaging content to attract new customers and retain existing ones -Utilization of AI tools for content creation -Comprehensive hands-on experience with CRM -Develop email content , execute the campaign and evaluate campaign performance -Maintain and update the marketing database and assign the leads to sales team -Execution of automations

Digital Marketing Associate at Appomate, Mar 2020 - Jun 2021 · 1 yr 4 mos, Australia, Appomate - Australian-based Digital marketing company. Roles and responsibilities - ✔️Strategized, develop and managed paid ads across Google Adwords, Facebook & Instagram. ✔️Research keywords, create content and optimize the content for ON Page SEO ✔️Creating E-mail campaigns and usage of automation to execute it ✔️Handled LinkedIn automation ✔️Created landing pages to drive new leads

Digital Marketing Specialist at Appomate, Mar 2020 - Jun 2021 · 1 yr 4 mos

Analyst at HCL Technologies, Jul 2018 - Jan 2020 · 1 yr 7 mos, India, Strong user-client relationship| Order fulfillment |SLA Report |Innovative ideas to fix the issue

Education

Advance certificate in Digital Marketing and Communication, Marketing, MICA | The School of Ideas

Bachelor of Technology, Information Technology, Easwari Engineering College(SRM Group)