Headline

B2B Product & GTM Advisor | I Help Product Teams Build Revenue, Not Just Roadmaps

About

Most product teams ship features that sales can't sell. I bridge that gap. 16 years across product management and enterprise sales — I know why the product pitch dies in the procurement room, and I fix it before you hire your 10th engineer. I run a 2-week diagnostic for product and sales teams that are: → Missing delivery deadlines repeatedly → Struggling with product-marketing alignment → Entering enterprise but don't have the GTM playbook What you get: A clear map of what's broken, why, and a 30-60-90 day fix-it plan. Not a 6-month consulting engagement. Not a motivational workshop. Just diagnosis and direction. If you're a founder or VP Product pulling your hair out about execution, let's talk. 📩 krishnanv.28@gmail.com 📳 +91 9886596808

Location

Bengaluru

AI stack

claude

cursor

gemini

kimi

lovable

notion

Work experience

Lead Product Manager at ADP India, Dec 2024 - Present · 1 yr 10 mos, Bengaluru, ● When I joined, the APAC Time & Attendance portfolio was bleeding $320K in annual churn due to fragmented regional variants, inconsistent compliance coverage, and a 12% customer attrition rate. I defined an 18-month product strategy around three bets: (1) unify the platform architecture across APAC markets, (2) lead with compliance-first features to reduce payroll disputes, and (3) embed Gen AI to cut configuration complexity. The portfolio now contributes $4.2M ARR, churn dropped to 4%, and we secured an additional $800K in engineering investment for FY26. Key Initiatives & Outcomes ● Gen AI-Powered Interface — Users were abandoning setup workflows mid-way (38% drop-off) and rating configuration experience 2.3/5. I ran 14 customer interviews, mapped the top 12 friction points, and partnered with engineering to build a conversational Gen AI interface that guides users through setup. Result: 100% adoption across 600+ enterprise clients within two quarters; CSAT jumped from 2.3 to 4.2; support tickets for 'how do I configure' dropped 47%; NPS improved by 22 points.

Product Manager at EOX Vantage, Jun 2022 - Nov 2024 · 2 yrs 6 mos, Bengaluru, ● Revenue had plateaued at $2.1M ARR with 80% coming from professional services — a model that didn't scale. I defined a 3-pillar product strategy: (1) increase platform stickiness through workflow automation, (2) enable self-serve onboarding to reduce implementation dependency, and (3) build a partner ecosystem for vertical expansion. Result: ARR grew to $3.8M (+81% over 2.5 years); services revenue mix dropped from 80% to 45%; net revenue retention reached 112%; the company shifted from a services shop to a product-led business.

Enterprise General Manager - Products & Sales at Greytip Software Pvt. Ltd., Mar 2021 - Aug 2021 · 6 mos, Bengaluru, ● Built operational dashboards and quality metrics to monitor payroll compliance, filing success rates, payment failures, and exception trends — enabling the ops team to catch issues before customers did. ● Worked directly with accountants, payroll admins, and finance leaders to understand complex compliance workflows; converted those insights into product requirements and guardrails for zero-error releases. ● Defined product success metrics around accuracy, compliance quality, and customer satisfaction; used feedback loops and exception monitoring to drive continuous improvement. ● Led cross-functional releases involving Engineering, UX, Compliance, Tax Operations, Finance, Legal, and Customer Success — delivering compliance-sensitive updates with zero tolerance for errors. ● Strengthened validation frameworks through root cause analysis, improving product resiliency for mission-critical payroll operations where audit-readiness is non-negotiable.

Associate Director at Zeta Suite, Jun 2016 - Mar 2021 · 4 yrs 10 mos, Bangalore Urban, • Led Product Management initiatives alongside Enterprise Sales responsibilities. • Consistently acquired 8,000 enterprise users/month against a target of 2,000 users/month. • Successfully closed 46 enterprise engagements. • Defined product positioning, pricing and go-to-market strategy. • Conducted enterprise product demonstrations for CIOs, HR Heads and Business Leaders. • Worked closely with Engineering and Design teams on product enhancements. • Increased enterprise product adoption through customer success initiatives. • Recipient of President's Club Award. • Recognised as Top Performer for exceptional revenue and customer acquisition for 4 consecutive times. • Client logos: Honeywell, CGI, Maersk, Practo, Conduent, and many more

Strategic Account Manager - Key Enterprises at Dun & Bradstreet, May 2015 - Feb 2016 · 10 mos, Bangalore, • Managed enterprise sales for D&B Thought Leadership and Research Services. • Achieved 105% revenue growth within the first five months. • Built strategic relationships with CXOs across multiple industries. • Conducted consultative solution selling for enterprise research solutions. • Developed enterprise partnerships across BFSI, IT and Manufacturing sectors. • Recognised as Top Performer for outstanding sales performance. • Client logos: Accenture, IBM, SAP India, SBI.

Education

Master of Business Administration (MBA), Marketing, Kristu Jayanti College of Management

BBM, Marketing, Kristu Jayanti College Of Management And Tech

Public links

app.notion.com: https://app.notion.com/p/Product-Portfolio-Krishnan-Venkataraman-64f3e6599016826b9bbd81a3d0a41e6b?source=copy_link