Headline

Strategic Business & Growth Strategist | Marketing Expert with Financial Acumen | Storytelling Through Brand Experiences | B2B Sales Strategy & Regional Expansion | Driving P&L Growth in Markets

About

Strategic Marketing and Business Acumen with 10+ years of experience in business and design strategy-led innovation. A visionary design & business-strategist with a prestigious background in automotive design, Uber luxury interior design, sales and operations, who transforms any business through design-led innovation. Following advanced studies in Transportation Design in SPD,Milan, I've successfully bridged premium design principles with business strategy, helping brands achieve sustainable growth through integrated marketing approaches.Proven track record in driving customer acquisition and omnichannel growth through data-driven CRM strategies and performance marketing. My unique methodology combines user-centric design with data-driven marketing strategy, delivering measurable business outcomes while maintaining creative excellence.

Location

Bengaluru

AI stack

claude code

hermes agent

midjourney

minimax

n8n

openai

Work experience

Regional Business Head – Marketing & Strategy at Cocoon Fine Rugs, Nov 2024 - Apr 2026 · 1 yr 6 mos, Bangalore Urban, Define and deliver retail-focused marketing strategies across three experience centers, aligning regional expansion with commercial P&L objectives. Lead brand positioning and seasonal storytelling for luxury product lines, successfully doubling engagement with premium design professionals. Strategic & Core Marketing Skills Retail-Focused Marketing Strategy: Developing integrated commercial and trading strategies for luxury markets. Omnichannel Performance: Synchronizing digital presence with physical luxury experience centers to optimize footfall.

Personal goal pursuit at Career Break, Apr 2024 - Oct 2024 · 7 mos, Bengaluru, Karnataka, Subjective learnings and upgrade skillset to AI and Digital Marketing

Customer Experience Manager at Asian Paints, Oct 2022 - Apr 2024 · 1 yr 7 mos, Bengaluru, Karnataka, India, Led customer acquisition and retention initiatives for the Home Interior division, utilizing data-led marketing and NPS tracking systems. Optimized digital performance metrics by analyzing historical data patterns, resulting in improved conversion rates across the customer journey. Orchestrated cross-functional collaboration between sales and design teams to refine strategic planning and business intelligence frameworks. Created performance monitoring frameworks to track and enhance customer satisfaction metrics across project lifecycles. Financial Acumen & P&L Management: Owning marketing budgets, forecasting, and measuring ROI on campaigns. Data-Led Decision Making: Utilizing business intelligence and customer success metrics to drive revenue growth. Impact Areas: - Customer Journey Optimization - Sales Process Enhancement - Design Team Performance - Business Intelligence & Analytics - Strategic Planning & Execution

Marketing and Growth at Freelance, Oct 2021 - Oct 2022 · 1 y, Bangalore, Delivered end-to-end UX engagements for startups — including user research, wireframing, journey mapping, and prototype validation using Figma and Adobe XD. Developed user personas, scenarios, and flow diagrams to communicate interaction design concepts to non-design stakeholders across B2B and D2C clients. Ran usability testing sessions and synthesised findings into prioritised design recommendations, directly influencing product and interface decisions. As a Business and Marketing Strategist in Bengaluru, I developed innovative business strategies for startups from different cities, conducted market research, and analyzed trends to drive business growth. Orchestrated comprehensive ATL/BTL marketing strategies and integrated marketing communications to drive brand penetration for diverse startup portfolios. Developed digital transformation strategies and consumer journey mapping to elevate brand experiences across all touchpoints. Managed marketing campaigns that bridged creative design with measurable business objectives and data-driven outcomes. My expertise aligns with my service offerings through: Strategic Creative Direction Brand Experience Design Consumer Journey Mapping Integrated Marketing Communications Digital Transformation Strategy Cross-cultural Team Leadership My background in luxury design combined with business strategy would bring a unique perspective to your creative teams, helping craft distinctive solutions for your global clients.

Business Brand Manager (Sales and Design) at Livspace, Oct 2020 - Aug 2021 · 11 mos, Bengaluru, Karnataka, India, A Result-driven Brand Manager with a proven track record of driving revenue growth and enhancing customer satisfaction through strategic leadership and innovative customer experience transformation coupled with a strong focus on data-driven decision-making and team leadership. Spearheaded data-driven sales strategies resulting in 10% month-on-month revenue growth and an 18.37% increase in client satisfaction. Oversaw customer retention and loyalty programs, achieving a 65.34% client retention rate through personalized touchpoints. Developed pricing strategies and ROI-focused frameworks that led to a 10% increase in project conversion rates. Successfully coordinated cross-functional collaboration between design, sales, and execution teams, ensuring seamless project workflows and consistent communication. Established key customer journey touchpoints, including regular communication and personalized attention, to enhance client engagement and satisfaction. Customer Acquisition & Retention: Leveraging CRM data to drive loyalty and high retention rates (65%+). Brand Positioning & Storytelling: Leading seasonal campaigns and luxury product launches through narrative-driven marketing. Marketing & Analytics: CRM Management (Salesforce/HubSpot), Google Analytics, NPS Tracking Systems, Social Media Strategy. Partner with cross-functional teams to oversee marketing budgets and manage luxury-market stakeholder relationships to ensure sustainable growth.

Business Sales Manager at Livspace, Oct 2020 - Aug 2021 · 11 mos, Designed and iterated customer-facing interaction flows and experience touchpoints, contributing to an 18.37% improvement in client satisfaction scores. Developed detailed mockups and prototypes to communicate design concepts to development and execution teams, ensuring high-quality consistent implementation. Worked within Agile delivery structures — planning, estimating, and validating design work across sprint cycles with cross-functional teams. Leveraged CRM data and user behaviour analytics to validate design decisions and measure the impact of experience improvements on retention (65.34%) and conversion (10% uplift).

Education

Master's Degree, Transportation and Car Design, SPD Scuola Politecnica di Design

Industrial Product and Transportation Design Management, Transportation Design MANAGEMENT, Rubika