Headline

Helping Brands to scale in the D2C Market Places - Walmart & Amazon Advertising | E-commerce Advertising| Digital Marketing Consultant

About

I’m someone who believes that strong fundamentals, consistent effort, and a calm, collaborative approach can build teams that deliver great results. Over the last 10+ years, I’ve worked across Walmart Connect, Amazon Ads, and multi-channel performance ecosystems, helping brands grow while building reliable, scalable workflows around them. At SellCord, I’ve had the opportunity to build the India advertising function from the ground up starting with two interns and growing into a 30+ member team. I’m proud of the culture we’ve created: grounded, supportive, detail-oriented, and driven by the belief that good work speaks for itself. Across my roles, I’ve focused on long-term relationships and predictable outcomes. This has helped me consistently maintain under 3% quarterly churn and achieve steady QoQ ad spend expansion, which supported organizational performance and marketplace bonus eligibility over the last few years. Before SellCord, I led high-performing teams at Teikametrics, where I learned the value of thoughtful processes, mentorship, and steady execution in a fast-moving environment. What motivates me most is working with good people, solving real problems, and creating systems where teams feel supported enough to do their best work. I’m always open to connecting with people across ecommerce, marketplaces, and advertising who share the same mindset.

Location

Greater Bengaluru Area

AI stack

claude

openai

ChatGPT

Wispr Flow

Work experience

Director of Advertising at SellCord, Jul 2024 - Present · 2 yrs 4 mos, Bengaluru, Karnataka, India, Built SellCord’s India operations from the ground up, scaled from 2 interns to 30+ specialists. Engineered a retention-first operating model, sustaining an exceptional quarterly churn rate below 3% by strengthening client success rhythms, predictive health monitoring, and proactive performance governance. Drove strategic ad spend acceleration across enterprise portfolios, consistently expanding quarterly advertiser investments and enabling SellCord to remain eligible for Marketplace Quarterly Bonuses every quarter. Lead strategy for Walmart Connect Ads, Amazon Ads, and on-site display, delivering full-funnel marketplace growth for SMB/enterprise Global brands. Developed scalable execution frameworks hiring engines, training systems, SOPs for campaign management & listing optimization, QA workflows, pacing diagnostics, and forecasting models. Partner with US leadership on GTM strategy, advertiser onboarding, pricing, resource allocation, marketplace expansion, and performance roadmap development.

Team Manager at Teikametrics, Apr 2022 - Jul 2024 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Led a high-performing team servicing Walmart and Amazon advertisers across the North American market. Maintained one of the organization’s strongest advertiser retention records, sustaining <3% quarterly churn through structured coaching, portfolio oversight, and strong recovery mechanisms. Achieved steady QoQ ad spend uplift across team-managed portfolios, directly contributing to Teikametrics earning Marketplace Quarterly Incentive Bonuses for multiple consecutive years. Built and deployed operational playbooks, optimization frameworks, training modules, campaign audit standards, and executive reporting structures. Collaborated with Product & Data Science teams to refine bidding algorithms, rule-based automation, and insights delivery tools. Improved team capability through coaching, performance reviews, skill calibration, and workflow redesign.

Account Manager at Teikametrics, Sep 2020 - Apr 2022 · 1 yr 8 mos, India, Managed Walmart & Amazon Ads portfolios end-to-end, including bidding frameworks, keyword expansion, placement strategy, creative testing, pacing, and SKU-level optimization. Preserved high-value advertiser relationships, consistently sustaining <3% churn by providing actionable performance insights and strong communication. Grew advertiser investments quarter over quarter by identifying scaling opportunities and unlocking incremental spend, contributing to company-wide Marketplace Bonus eligibility. Delivered QBRs, competitive insights, performance reports, and optimization roadmaps tailored to business goals. Reduced wasted spend, optimized profitable segments, and improved traffic quality across channels.

Senior Account Manager at ShootOrder - Digital Marketing Agency, Jul 2020 - Sep 2020 · 3 mos, Hyderabad, Telangana, India

Account Manager at ShootOrder - Digital Marketing Agency, Aug 2019 - Jul 2020 · 1 yr

Operational Specialist at Amazon.com, Mar 2016 - Mar 2019 · 3 yrs 1 mo, Greater Hyderabad Area

Education

Master of Business Administration, Digital Marketing, Amity University Online

PGDM, Digital Marketing, MICA | The School of Ideas