Headline

collab, not compete! all things creative: social, pop, campaigns, offline

About

Take a look at my portfolio here: https://www.instagram.com/kaambykrishna I am a creative thinker who constantly looks for interesting consumer insights that are based on minute personal observations and understands what the audience of a particular brand will like. I have worked with brands from sectors like FMCG, healthcare, entertainment, OTT, tech. and retail. I believe that the true value of a brand is measured by how empathetic it is towards its customers and consumers. And of course, I love memes.

Location

Mumbai

AI stack

antigravity

cursor

opencode

Work experience

Social Media Head at ^atom network, Jul 2025 - Present · 1 yr 2 mos, Mumbai, Maharashtra, India

Freelance Copywriter at Canva, Aug 2023 - Present · 3 yrs 1 mo, Mumbai, Maharashtra, India, Working as a freelance copywriter with Canva, where I write copy for creative templates designed for the Indian market

Creative, Content and Social Media Strategist at Self-Employed, Aug 2021 - Present · 5 yrs 1 mo, Mumbai, Maharashtra, India, All things creative to make your brand look cool on social, digital, offline, or wherever your audience is 😎✌️ Worked different brands from entertainment, retail, FMCG, insurance, and hospitality industry as a creative, brand, and content consultant. Strategizing social media and digital content strategy along with copywriting, ideation, and creation of business pitches for different clients. Be it content strategy, brand positioning, or planning 360-degree marketing campaigns, every solution will be based on minute consumer insights. Relatable content, trending spots, moment and meme marketing, and much more. You can get it all. I'm just a DM away! 👋

Creative Consultant at BC Web Wise, May 2023 - Jul 2023 · 3 mos, Mumbai, Maharashtra, India, Wrote promotional scripts for 'Bigg Boss OTT 2,' featuring Salman Khan. Additionally, worked on title marketing, shared ideas for various shows and movies along with everyday social content, and topical and moment marketing for JioCinema. Some of the notable titles I worked on include 'Bigg Boss OTT 2,' 'I Love You' (movie), 'Dhoom Dhaam' (movie), and more

Senior Copywriter at Livspace, Mar 2022 - Apr 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India, - Worked on creating social media strategy and overall communication plan - Created full-fledged creative campaigns for topical days such as World Interior Day - Worked on internal and external communications such as emailers - Wrote push notifications for the app - Worked on LinkedIn content strategy for corporate interior vertical

Education

Master's degree, Accounting and Finance, The Institute of Chartered Accountants of India

Bachelor of Commerce - BCom, Business/Commerce, General, Smt. Laxmibai Radhakisan Toshniwal College of Commerce, Akola.