Krishita Rajpal
Brand Strategy | Partnerships | Social Media | Copywriting
Bengaluru
4+ years of work experience
Sep 20251 yr 2 mosPresent
Oct 20241 yrSep 2025
- Led end-to-end brand partnerships with conscious, wellness, and lifestyle brands — including co-branded campaigns, seasonal collaborations, and product innovation initiatives (e.g. circularity campaign with Subko, Sisters in Sweat, etc).
- Built and nurtured a community of conscious consumers, creators, and brand partners through strategic collaborations, offline events, and digital engagement.
- Managed all social platforms (Instagram, LinkedIn, YouTube, Facebook), from content planning to publishing, performance tracking, and community management.
- Collaborated with design and copy teams to produce Reels, stories, and posts aligned with campaign goals and brand tone.
- Handled influencer marketing across nano, micro, and macro tiers — including onboarding, content coordination, barter deals, and reporting.
- Maintained structured databases of creators, partnerships, and performance metrics to inform future campaigns.
Mar 20248 mosOct 2024
Sep 20236 mosFeb 2024
• Led comprehensive strategies across social media, online and offline campaigns, and key metrics analysis for four distinct brands in the fashion and hospitality industries.
• Maintained a consistent engagement rate on social media, creating 15 high-quality pieces of content that aligned with the brand each month.
• Analyzed and reported campaign performance, providing data-driven insights to meet or exceed client-specific KPIs.
• Fostered collaboration within cross-functional teams.
• Worked on creative ideation for photo shoots and campaigns, as well as contributed to the development of engaging podcasts to enhance brand presence.
• Crafted impactful brand decks along with design teams, defining and reinforcing brand guidelines for cohesive and compelling brand representation.
Aug 20221 yr 2 mosSep 2023
- Created compelling, brand-aligned copy for a portfolio of diverse F&B brands.
- Conducted in-depth market research to identify consumer trends, preferences, and behavior insights.
- Collaborated on social media campaigns that strengthened engagement and expanded brand audiences.
- Partnered with leading influencers and content creators to drive visibility and credibility.
- Developed engaging offline marketing collateral, including hoardings, flyers, and print advertisements.
Krishita’s AI Stack
Education
Bachelor of Business Administration - BBA, Data science
Jain (Deemed-to-be University)
20212021
ISC (Indian School Certificate), Business/Commerce, General
Sophia High School- Bangalore
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