Headline

UI/UX Designer | AI Product Designer @ Dell Technologies | B2C | Virtual Assistant | E-commerce | Turning complex flows into simple ones.

About

I’m a UX Designer with 4+ years of experience, driven by a passion for blending AI, research, and design to craft seamless, intuitive experiences. I love uncovering user needs, simplifying complexity, and turning insights into impactful, scalable solutions. My strength lies in strategic thinking and a deep curiosity for emerging technologies, allowing me to push boundaries in e-commerce, conversational AI, and search innovation. At my core, I design to create meaningful, engaging interactions that not only solve problems but also inspire and delight users.

Location

Bengaluru

AI stack

claude

Canva Magic Studio

ChatGPT

Figma Make

Framer AI

Microsoft Copilot

Work experience

Product Designer 2 at Dell Technologies, Feb 2024 - Present · 2 yrs 9 mos, On-site, - Designed AI-powered conversational commerce prototypes for Dell.com’s CSG purchase journey, leveraging competitive insights from 27 market leaders to map “Now–Near–Future” experience blueprints and deliver high-fidelity designs from discovery to checkout. - Worked for the ISG AI Solutions Page by defining personas, journeys, and intent maps; delivered a fully responsive 7-breakpoint prototype with document upload functionality, validated through user testing and QA. - Enhanced GenAI Search with contextual top panels, AI-assisted guidance, and proactive recommendations, supported by a phased 2–3-year roadmap and ideation matrix. - Created a component library of AI Micro-Moments; usability-tested and implemented three hyper-personalized interaction patterns, driving measurable engagement uplift. - Published AI design research on emerging models (e.g., Meta LLM, multimodal interactions) to Dell’s AI Design COE, influencing enterprise-wide GenAI initiatives.

Product Designer at Dell Technologies, Aug 2022 - Jan 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, - Redesigned the PC Accessories home and category pages into a Super Category Page, improving navigation, user engagement, and conversion rates. - Conducted extensive user research, analyzing 600+ customer feedback data points and benchmarking 20 competitors to identify usability gaps and optimization opportunities. - Led problem prioritization and ideation workshops, using HMW frameworks, affinity mapping, and prioritization matrices to align user needs with business objectives. - Designed and delivered high-fidelity responsive designs across 5 breakpoints, applying user-centered design principles and A/B testing to validate usability and conversion improvements.

Product Design Intern at Dell Technologies, Feb 2022 - May 2022 · 4 mos, Bengaluru, Karnataka, India, - Designed a guided buying experience for dell.com to improve workstation discoverability. - Conducted user research, identified pain points, and analyzed competitor strategies. - Collaborated with cross-functional teams and third-party vendors to implement solutions. - Delivered user-focused design within engineering constraints for A/B testing.

Product Design Intern at Utpanna Designworks Pvt Ltd, Jun 2021 - Aug 2021 · 3 mos, Bangalore Urban, Karnataka, India

Education

Bachelor of design, Industrial and Product Design, UPES

Public links

figma.com: https://www.figma.com/proto/KEbU6gL4EbQ7VqT5Fkzb4S/Kratika_Portfolio_2026?node-id=241-363&p=f&t=0qHOqmpaTpGSGA3D-0&scaling=min-zoom&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=241%3A363&hotspot-hints=0