Headline

Senior Director of Engineering

About

Engineering leader passionate about building products, platforms, and teams that create measurable business impact. Over the last decade, I've worked across product engineering, platform engineering, data infrastructure, analytics, advertising, and AI-driven systems. My focus has always been the same: identify the highest-leverage problems, build pragmatic solutions, and scale them into durable competitive advantages. Currently at Zepto, I've had the opportunity to lead and contribute to several 0→1 and scale initiatives, including customer-facing products, monetization platforms, loyalty systems, real-time analytics, observability platforms, and AI-powered developer productivity solutions. I enjoy operating at the intersection of technology, product, and business, where engineering decisions directly influence customer experience and company outcomes. I strongly believe in extreme ownership—owning not just the software we build, but the value it creates. Whether it's launching a new platform, scaling systems to massive volumes, improving operational efficiency, or enabling faster product iteration, I enjoy taking ideas from ambiguity to execution.

Location

Bengaluru

Work experience

Senior Director of Engineering at Zepto, Apr 2025 - Present · 1 yr 5 mos, * Led organization-wide engineering efficiency and IPO readiness initiatives, driving significant technology cost optimization through strategic in-house platform development. * Built and scaled core platforms including Fraud Prevention, Gamification, Competitive Intelligence, Observability. * Replaced Mixpanel with an in-house real-time analytics platform delivering equivalent user experience at ~5x lower cost. * Spearheaded AI adoption across engineering through always-on developer agents integrated with internal tools, workflows, and organizational knowledge systems. * Partnered with Finance, Compliance, and Audit teams to establish ITGC, ITAC, IPE processes and enable technology cost capitalization initiatives.

Director of Engineering - Growth & Ads Monetization at Zepto, Apr 2024 - Mar 2025 · 1 yr, * Built Zepto's in-house Ads Monetization platform from the ground up, creating a scalable foundation for a rapidly growing retail media business. * Established and scaled a high-performing engineering organization focused on advertising, monetization. * Invested in real-time analytics and measurement platforms to improve advertiser outcomes and business performance.

Associate Director - Growth and Ads Monetization at Zepto, Oct 2023 - Mar 2024 · 6 mos, * Launched and scaled Zepto Pass loyalty platform, enabling customer retention and engagement initiatives at company scale. * Took ownership of the pricing platform and evolved it to support rapid expansion in stores, assortment, and business complexity. * Improved pricing system scalability, reliability, and operational efficiency to support hypergrowth. Partnered closely with business teams to drive growth, retention, and profitability initiatives.

Engineering Manager at Gojek Tech, May 2021 - Jun 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India

Technical Lead at Gojek Tech, May 2020 - May 2021 · 1 yr 1 mo, Bengaluru, Karnataka, India, Go | Clojure | Java | Android * Leading a team of 10 consisting of Android, IOS, backend & web developers with the mission of creating world class driver tracking experience for all 30M+ customers of gojek. * We primarily focus on improving route predictions, location reliability, ETA accuracy, maps data quality, generative testing etc

Product Engineer at Gojek Tech, Jul 2017 - May 2020 · 2 yrs 11 mos, Bengaluru Area, India

Summer Internship at The Inkers, May 2016 - Jul 2016 · 3 mos, Bengaluru Area, India, Designing an end to end trainable object detection and classification convolutional neural network producing state of the art results. Reference Paper: Hypernet for accurate object detection.

Summer Research Intern at Department of CSE, IIT Hyderabad, May 2015 - Jul 2015 · 3 mos, Hyderabad Area, India, Worked on adaptive max out activation function in deep neural networks under Dr. Vineeth N Balasubramanian.

Education

Bachelor's degree, Electrical and Electronics Engineering, Indian Institute of Technology, Bhubaneswar

Intermediate, MPC, narayana junior college