Headline

Social Media Manager @ CuriousCats.ai | Driving Content Growth

About

I build narratives that don’t just capture attention, they shape perception and drive measurable outcomes. Currently working as a Social Media Manager at Curious Cats AI, where I’m focused on scaling digital presence, launching high-velocity content channels, and building systems that turn content into a repeatable growth engine. My work sits at the intersection of AI, media, and audience behaviour, driven by rapid experimentation, data-led decisions, and relentless execution. With 4+ years of experience across political communication, news media, and digital strategy, I’ve worked in environments where content is not just communication,it’s influence. Previously, I served as a Content Lead with the Indian National Congress (Karnataka), managing political messaging, campaign narratives, and real-time digital strategy in a high-pressure ecosystem where every piece of content carried weight. Before that, I worked at Rajneethi Political Consultancy, where I was involved in social media management, ad campaigns, and strategic content execution for political clients focusing on voter targeting, narrative building, and digital amplification. I began my journey with OneIndia News, spending 2 years managing content and social media, where I developed a strong foundation in audience behaviour, news cycles, and platform dynamics at scale.

Location

Bengaluru

AI stack

aistudio

anthropic apis

claude code

cursor

gemini

grok

Work experience

Social Media Marketing Manager at Sri Abhinava Vidyatirtha Multispecialty Hospital, Jun 2026 - Present · 5 mos, Sringeri, Social Media Marketing Manager (Freelance) Sri Abhinava Vidyatirtha Multispeciality Hospital (SAVMH) * Manage social media strategy and content across Facebook, Instagram and YouTube * Increased digital reach and healthcare awareness among people in Sringeri and surrounding areas. * Contributed to increased patient enquiries and hospital visits through targeted organic campaigns. * Create engaging healthcare content promoting hospital services, medical facilities, and specialist consultations.

Social Media Manager at CuriousCats.ai, Apr 2026 - Present · 7 mos, Greater Bengaluru Area, Social Media Manager | Curious Cats AI Leading the build and scale of a high-velocity, AI-first media ecosystem, focused on turning content into a repeatable growth engine. 1. Own end-to-end content strategy, planning, and execution across platforms, aligned with clear monthly growth targets 2. Launch and scale new content channels by testing formats, identifying winning patterns, and rapidly expanding what works 3. Drive growth of primary social handles through data-led experimentation, audience insights, and performance optimisation 4. Build in public by creating fast, iterative content that documents learnings, experiments, and growth journeys 5. Develop scalable content formats and systems that can be replicated across geographies and audiences 6. Collaborate across teams to align content with product capabilities, brand narrative, and market positioning 7. Track and analyse key metrics (engagement, retention, shares, conversions) to continuously refine strategy 8. Work at the intersection of AI, media, and digital behaviour, leveraging emerging tools to improve speed, quality, and output Impact Focus 1. Turning content into a structured, scalable growth engine 2. Building repeatable systems for multi-channel expansion 3. Driving audience growth, engagement, and brand authority in the AI space

Content Head Karnataka at Indian National Congress, Aug 2025 - May 2026 · 10 mos, Karnataka, India, Lead the content strategy for INC Karnataka, creating campaign-driven political content with significant impact on voter engagement and digital narrative. Managed and guided the social media team to execute high-quality, data-backed communication across platforms. Drove messaging, campaign themes, and rapid-response content using analytics and political insights. Strengthened the party’s digital presence with consistently high-performing content.

Social Media Marketing Executive at Rajneethi, Aug 2024 - Aug 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, At Rajneethi Political Consultancy, I managed social media accounts focused on political content, creating and scheduling posts on policies and campaigns. I implemented strategies to grow followers, engaged with users to spark discussions, and analyzed metrics to optimize content effectiveness.

Social Media Marketing Executive at One.in, Apr 2022 - Nov 2024 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Fueled by creativity and expertise, I'm a Social Media Executive passionate about crafting compelling narratives. Specialising in Canva and video editing, I bring your brand to life visually. With a touch of AI magic, I navigate the digital landscape seamlessly.

Education

Bachelor of Arts - BA, Political Science and Government, amity University

Diploma in Aeronautics, Aeronautical, HEA polytechnic