---
title: "Koushal Goyal - National Sales Manager in Delhi | Tal"
description: "Meet Koushal Goyal, National Sales Manager @ Tropical Industries International | Driving Revenue Growth based in Delhi."
image: "https://tal.club/meet/koushal-2/share-image"
---

# Koushal Goyal on Tal

## Headline

National Sales Manager @ Tropical Industries International \| Driving Revenue Growth

## About

With over 18 years of experience in FMCG sales, I currently lead the B2B sales division at Tropical Industries International\. My work focuses on driving revenue growth through Institutions & HORECA channels, spearheading strategic initiatives, and expanding the company’s network\. My expertise lies in sales and revenue growth, go\-to\-market strategy, and B2C & B2B and distribution leadership\. I am committed to fostering high\-performance teams and enhancing market penetration, contributing to the success and growth of our organization in a competitive marketplace\.

## Location

Delhi

## Work experience

National Sales Manager at Tropical Industries International, Nov 2023 \- Present · 2 yrs 8 mos, Delhi, India, \- Spearheading B2C sales division, driving revenue growth across GT & SAMT Channel\. \- Expanding distribution network and improving market penetration nationwide \- Leading a high\-performance sales team to execute strategic growth initiatives

Regional Sales Manager at Modi Naturals, Nov 2019 \- Nov 2023 · 4 yrs 1 mo, New Delhi Area, India, \- Managed sales for Premium Olive & Blended Oil across North India \- Expanded distribution network by 40%, strengthening market reach \- Led strategic partnerships, driving a significant increase in market share

Senior Manager at RP\-SG FMCG \(Guiltfree Industries Limited\), Sep 2018 \- Nov 2019 · 1 yr 3 mos, New Delhi Area, India, \- Handled Delhi, UP, NCR markets for the brand's rapid expansion \- Successfully launched Too Yumm in key territories, driving brand adoption

Area Sales Manager at Emami Agrotech Limited, Nov 2016 \- Aug 2018 · 1 yr 10 mos, Delhi Area, India, \- Among the early joiners for North India launch of Emami Edible Oil \- Built the entire distribution infrastructure from scratch – hiring teams, appointing distributors, and driving market entry \- Established brand presence in GT & SAMT, creating long\-term sales momentum

Area Manager at ITC LTD, Dec 2013 \- Nov 2016 · 3 yrs, Sales & Marketing Operations  Identifying new streams for growth in sales & developing marketing plans to build consumer preference and drive volumes\. Generating primary & secondary sales\.  Utilizing market trends & client feedback to develop marketing intelligence for generating leads\.  Evolving market segmentation & penetration strategies through competitor analysis to achieve sales targets\. Channel Distribution  Identifying and networking with financially strong and reliable dealers and distributors, resulting in deeper market penetration and improved market share\.  Appointing dealers and evaluating their performance and marketing activities\.  Guiding the channel partners to meet their business targets and achieve profitable ROI\.  Responsible for budget & timely remittances from the market\.  Analyzing team/channel partner specific training requirements, development and execution\. Product Launches / Promotions  Evolving pre & post sales schemes for successful product knowledge & market penetration\.  Streamlining pre existing processes to enhance efficiencies, while minimizing operational time  Conceptualizing & implementing sales promotional activities for brand building & market development through van promotions, displays, POP’s, merchandising\. Team Management  Leading, mentoring & monitoring the performance of the team of 4 Area Executives, 21 Distributors and 71 Stockiest to ensure efficiency in process operations and meeting of individual & group targets\.  Imparting & conducting training sessions to boost the technical and soft skills of the associates\.  Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members\. Others  Abidance of System protocols like Sify for better inventory control at channel partner point\.  Compliance with SAP for monthly estimation and weekly sales reports in Head quarters\.

Area Executive at ITC LTD, Nov 2008 \- Nov 2013 · 5 yrs 1 mo, New Delhi Area, India

## Education

Master of Business Administration \(MBA\), Marketing, Symbiosis Center of Distance Learning

BBA\(CAM\), Management and Computer, Guru Gobind Singh Indraprastha University

[View the original profile](https://tal.club/meet/koushal-2)

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