Headline

National Sales Manager @ Tropical Industries International | Driving Revenue Growth

About

With over 18 years of experience in FMCG sales, I currently lead the B2B sales division at Tropical Industries International. My work focuses on driving revenue growth through Institutions & HORECA channels, spearheading strategic initiatives, and expanding the company’s network. My expertise lies in sales and revenue growth, go-to-market strategy, and B2C & B2B and distribution leadership. I am committed to fostering high-performance teams and enhancing market penetration, contributing to the success and growth of our organization in a competitive marketplace.

Location

Delhi

Work experience

National Sales Manager at Tropical Industries International, Nov 2023 - Present · 2 yrs 8 mos, Delhi, India, - Spearheading B2C sales division, driving revenue growth across GT & SAMT Channel. - Expanding distribution network and improving market penetration nationwide - Leading a high-performance sales team to execute strategic growth initiatives

Regional Sales Manager at Modi Naturals, Nov 2019 - Nov 2023 · 4 yrs 1 mo, New Delhi Area, India, - Managed sales for Premium Olive & Blended Oil across North India - Expanded distribution network by 40%, strengthening market reach - Led strategic partnerships, driving a significant increase in market share

Senior Manager at RP-SG FMCG (Guiltfree Industries Limited), Sep 2018 - Nov 2019 · 1 yr 3 mos, New Delhi Area, India, - Handled Delhi, UP, NCR markets for the brand's rapid expansion - Successfully launched Too Yumm in key territories, driving brand adoption

Area Sales Manager at Emami Agrotech Limited, Nov 2016 - Aug 2018 · 1 yr 10 mos, Delhi Area, India, - Among the early joiners for North India launch of Emami Edible Oil - Built the entire distribution infrastructure from scratch – hiring teams, appointing distributors, and driving market entry - Established brand presence in GT & SAMT, creating long-term sales momentum

Area Manager at ITC LTD, Dec 2013 - Nov 2016 · 3 yrs, Sales & Marketing Operations  Identifying new streams for growth in sales & developing marketing plans to build consumer preference and drive volumes. Generating primary & secondary sales.  Utilizing market trends & client feedback to develop marketing intelligence for generating leads.  Evolving market segmentation & penetration strategies through competitor analysis to achieve sales targets. Channel Distribution  Identifying and networking with financially strong and reliable dealers and distributors, resulting in deeper market penetration and improved market share.  Appointing dealers and evaluating their performance and marketing activities.  Guiding the channel partners to meet their business targets and achieve profitable ROI.  Responsible for budget & timely remittances from the market.  Analyzing team/channel partner specific training requirements, development and execution. Product Launches / Promotions  Evolving pre & post sales schemes for successful product knowledge & market penetration.  Streamlining pre existing processes to enhance efficiencies, while minimizing operational time  Conceptualizing & implementing sales promotional activities for brand building & market development through van promotions, displays, POP’s, merchandising. Team Management  Leading, mentoring & monitoring the performance of the team of 4 Area Executives, 21 Distributors and 71 Stockiest to ensure efficiency in process operations and meeting of individual & group targets.  Imparting & conducting training sessions to boost the technical and soft skills of the associates.  Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst Team members. Others  Abidance of System protocols like Sify for better inventory control at channel partner point.  Compliance with SAP for monthly estimation and weekly sales reports in Head quarters.

Area Executive at ITC LTD, Nov 2008 - Nov 2013 · 5 yrs 1 mo, New Delhi Area, India

Education

Master of Business Administration (MBA), Marketing, Symbiosis Center of Distance Learning

BBA(CAM), Management and Computer, Guru Gobind Singh Indraprastha University