Headline

Design @Juspay | Storyteller

About

Hi, I’m Konica. I design for fintech and I love it! Illustration, branding, typography, packaging, event design and I’m currently teaching myself UI, mostly out of curiosity. I studied English literature before this, which sounds like a detour until you realize design is just storytelling with fewer words. What actually pulls me in is, people: the mundane habits, the pauses, the little contradictions, the instinct to stop and photograph something for no reason at all. I steal from all of it. That’s where design stops being decoration and starts being honest. A curious empath, forever a beginner at something.

Location

Bengaluru

AI stack

cursor

opencode

claudecode

Work experience

Visual Designer at JUSPAY, Feb 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India

Visual Designer at Uni Cards, Jul 2023 - Feb 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India, Illustrations - Developed brand character illustrations that established Uni's visual identity, including the "Paychek" product mascot. - Designed postcard illustrations for PowerUp Speakers Gift kits, enhancing brand engagement. User Research & Storytelling - Conducted user research to ensure design decisions aligned with customer perceptions and expectations. - Created compelling storyboards and conceptual visuals, translating insights into effective brand communication. - Worked on a new product called Gold X brand book and design system. Marketing & Product Design - Designed marketing creatives for Uni's digital and print campaigns, ensuring cohesive brand storytelling. - Played a key role in shaping the Uni Store creative direction, contributing to a seamless user experience.

Graphic Design Intern at Studio ABD, Jan 2023 - May 2023 · 5 mos, Bengaluru, Karnataka, India, Event Strategy & Design (Graduation Project) - Led the visual storytelling and event branding for a key graduation project, ensuring a seamless and engaging attendee experience. Packaging - Designed packaging labels that balanced creativity with clarity, ensuring strong shelf presence.

Freelance Graphic Designer at Freelance, Oct 2020 - Dec 2022 · 2 yrs 3 mos, Pune District, Maharashtra, India

Junior Graphic Designer at INTECH, Jul 2020 - Dec 2020 · 6 mos, Karnal, Haryana, India

Education

Master's degree, Graphic Design, MIT Institute of Design

Bachelor of Arts - BA, English Language and Literature, General, Janki Devi Memorial College