Headline

In a Phygital Space | Content, Marketing & Branding

About

Currently leading Social Media & Content at Biglilpeople, where I am amplifying brand voice, shaping content strategy and driving storytelling across platforms. Off my stint as Brand Manager at Madtown, where I steered brand strategy, content and marketing for a diverse mix of industries. Before that, I dabbled in product development as well as content and socials at Leezu’s and worked on digital marketing and e-commerce campaigns for brands like Akinna, Cityfurnish, ZIOR and Bella Amor - basically wearing every hat that came with “Can you make it work?” I hold a tech degree and an arts pre-degree - a mix that lets me blend stats with storytelling and all of it with a splash of sizzzzz.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

grok

meta

openai

Work experience

Social Media & Content Lead at Biglilpeople, Dec 2025 - Present · 10 mos, Bengaluru, Karnataka, India, Biglilpeople is a premium Indian kidswear and accessories brand reimagining everyday fashion for children through comfort-first design, thoughtful craftsmanship, and timeless aesthetics. • Leading brand strategy and storytelling across digital, retail and marketplace channels. • Driving content strategy for social media, website, SEO, CRM and performance marketing. • Planning and executing product launches, seasonal campaigns and retail activations. • Managing Shopify content, merchandising, collections and campaign execution. • Overseeing creative direction for photoshoots, videos, influencers and brand assets. • Building customer engagement through email, WhatsApp and community initiatives. • Collaborating with product, design, retail and marketplace teams on cross-functional campaigns. • Supporting omnichannel marketing across retail stores, e-commerce and marketplaces. • Tracking campaign performance, customer insights and market trends to optimize growth. • Streamlining marketing operations using AI tools, automation and scalable content workflows.

Brand Manager at Madtown, Apr 2025 - Nov 2025 · 8 mos, Visakhapatnam, Andhra Pradesh, India, Madtown is a full-stack marketing & growth consulting firm. Madtown help brands grow through strategy, design, digital and storytelling. • Crafted and executed brand strategies and content marketing initiatives that drove engagement, footfall, and sales across diverse industries. • Collaborated cross-functionally to build strong, scalable, and memorable brand identities. • Worked with brands across F&B, fashion, fitness & lifestyle, and sports sectors. • Managed client relations, new business development, and onboarding processes. • Led and coordinated internal and external teams to ensure seamless project execution. • Oversaw website management, performance marketing and overall social media presence. • Developed and implemented content and marketing strategies aligned with brand goals. • Occasionally supervised on-site shoots and content production, ensuring creative and strategic alignment. • Wrote and edited ad copy, captions, and long-form content- handling the process from ideation to execution with the content production team. • Maintained focus on creating cohesive brand experiences that delivered both creativity and performance. During the later phase, organizational restructuring led to overlapping responsibilities and limited communication channels, influencing the decision to move on.

Career transition at Career Break, Dec 2024 - Mar 2025 · 4 mos, I took a unexpectedly planned career pause to thoughtfully realign my professional goals and invest in personal growth. During this period, I focused on deepening my expertise in brand strategy and digital marketing through hands-on projects, certifications, and industry research. I also used this time to explore emerging industry trends, expand my professional network, and reflect on the kind of impact I wanted to create in my next role. This transition allowed me to sharpen my strategic focus, broaden my perspective, and return to the workforce with renewed energy, a clearer vision, and a stronger skill set. As my manager at Leezu's said "Onwards and Upwards"

Product: Development & Sourcing at Leezu's, Sep 2024 - Nov 2024 · 3 mos, Mumbai, Maharashtra, India, A playful personal care brand founded by Leeza Mangaldas! Discover a delightful collection of self-care and intimacy products. • Managed projects from planning to execution, ensuring timely, within-budget, and high-quality delivery. • Development and sourcing of innovative personal care products. • Generated reports on industry trends and product development activities. • Facilitated effective communication with internal teams, including design, marketing, and manufacturing. • Collaborated with cross-functional teams to share insights and coordinate project timelines. I had known the founder for nearly 7 years and I always loved her work. Hence, decided to explore the opportunity, which turned out to be more than just a regular job—it was fun and engaging, but ultimately realized that the job role in product wasn't the best fit for my strengths.

Content Marketing Manager at CITYFURNISH, Oct 2023 - Feb 2024 · 4 mo, Gurugram, Rental furniture & appliances. Available in BLR, MUM, PNQ, DEL, GGN, NOIDA & HYD. • Led end-to-end marketing campaigns for new product launches, overseeing all aspects from concept to execution, resulting in an increase in engagement. • Collaborated with product managers and content creators to develop and implement innovative strategies, enhancing brand visibility and customer engagement. • Executed digital advertising campaigns across various platforms & optimizing performance. • Played a key role in rebranding ZIOR, a luxe furniture brand, by developing a new brand identity and marketing strategy. Leading end-to-end marketing campaigns taught me the importance of cohesive collaboration with cross-functional teams to boost brand visibility and engagement. Additionally, rebranding efforts emphasized the value of a strong, clear brand identity in driving market success.

Associate- Founder's Office at AKINNA, Sep 2023 - Sep 2024 · 1 y, Milan, Lombardy, Italy · Hybrid, A modern-day brand that started with the thought of making luxury leather bags that stand the test of time and trends. • Managed projects from planning to execution, ensuring timely, within-budget, and high-quality delivery. • Developed and implemented strategic plans, identified growth opportunities, and aligned with company objectives. • Guided and supported interns through training calls and feedback to ensure their professional development. • Collaborated across departments to align marketing, technology, and operations for optimal performance and success. • Identified and implemented process improvements to increase efficiency and product quality. • Maintained open communication with stakeholders through regular updates and transparent reporting. • Brought innovative ideas and stayed updated with industry trends to foster company growth and evolution.

Research Assistant at CSIR - National Institute of Oceanography, Dec 2022 - Aug 2023 · 8 mo, Panaji, Project Leader: Dr. Temjensangba Imchen, Sr. Scientist, Department of Biological Oceanography • Intertidal Ecology and Seaweed Bioprospecting: I focused on studying intertidal ecosystems, particularly seaweeds, exploring their diverse species and ecological roles. I also investigated seaweeds' bioprospecting potential for industries like pharmaceuticals, cosmetics, and food. • Biochemical Analysis and Antioxidant Activity in Seaweeds: I analyzed seaweeds' chemical composition and bioactive compounds, with a focus on antioxidant activity. This research contributes to understanding seaweeds' health benefits and their potential in industries like pharmaceuticals and nutraceuticals. Through this experiences, l've gained a deep understanding of intertidal ecosystems and seaweed biology, with practical implications for sustainable and bioactive compound sourcing.

Creative Head at HelpWithPenny, May 2021 - Jun 2022 · 1 y 1 mo, Prayagraj, Go-to source for cryptocurrency education. From beginners to pros, they got you covered! • Developed visual content, including graphics, infographics, and illustrations, to enhance the website's appeal and engagement. • Collaborated with team to ensure visual elements complemented the written content and effectively communicated complex information. • Led the creative direction of the website's design & social media, maintaining consistency with the brand's identity and values. • Played a key role in establishing HelpWithPenny's visual presence and making crypto content more accessible to the audience.

Founder at Bella Amor, Apr 2021 - Dec 2022 · 1 y 8 mo, Prayagraj, I embarked on a journey to create and market organic, soy wax-based, hand-poured aromatherapy candles. From crafting these candles to managing sales, marketing, website development, and collaborations, I've been deeply involved in every aspect of the business. • Bootstrapped the business with just INR 5000 and later secured a loan for INR 1 lakh, achieving total sales of INR 12,54,000 with 24% EBITDA. • Built a high-performing website that increased traffic by 150%, leading to a 200% increase in sales and a 250% growth in the subscriber base. • Developed and executed email marketing and advertising campaigns, resulting in a 300% increase in brand exposure and a 400% increase in online sales. Unfortunately, due to the absence of anyone else to take over some responsibilities and my need to focus on completing my graduation project, I had to shut down the business. However, I look forward to restarting again with more people on-board, following my entrepreneurship journey. I take pride in the growth and impact of my work in this niche, and I look forward to continuing to innovate and create beautiful products that bring joy and relaxation to many.

Education

Pre-Degree, Fashion: Curation & Management, University of the Arts London

Bachelor of Technology - BTech, Biotechnology, Sam Higginbottom University of Agriculture, Technology And Sciences (SHUATS)