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Komal Mishra

Media Analyst | Account Executive | MIS Reporting | Client Servicing

New Delhi

4+ years of work experience

Concept BIU
Jan 20251 yr 6 mosPresent

1. Analysed and managed large datasets of media articles monthly using MS Excel, applying data cleaning, validation, and advanced functions to track key performance metrics, identify trends, and generate actionable insights for campaign evaluation 2. Developed detailed reports using Pivot Tables and data segmentation (sentiment, spokesperson, geography, and media type) to assess media reach and effectiveness, while translating complex data into clear, client-friendly insights 3. Actively interacted with clients to understand reporting requirements, shared regular performance updates, and incorporated feedback to refine analysis, ensuring alignment with client objectives and improving overall reporting quality
Vikara Foundation
Nov 20232 yrs 8 mosPresent

1. Led social media promotion initiatives to raise awareness and drive engagement for programs supporting children in rural areas, creating and sharing impactful content to increase visibility and audience reach 2. Contributed to initiatives focused on providing essential support, including access to education, healthcare, and nutrition for underprivileged children, while coordinating efforts to ensure effective implementation and outreach 3. Collaborated with team members and stakeholders to plan campaigns, track engagement metrics, and continuously improve outreach strategies for greater impact
Bharat Bhushan Vij & Co.
Mar 202411 mosJan 2025

1. Managed Financial Records: Ensured 100% compliance with reporting standards while supporting accounts payable/receivable and improving cash flow. 2. Optimized Tax Management: Maintained accurate GST and TDS records, reducing compliance risks and improving processing speed by 30%, with a 20% reduction in errors. 3. Bank Reconciliation: Utilized Tally ERP 9 to reconcile bank statements, resolving discrepancies efficiently and ensuring accuracy.
IIMT Group of Colleges
Mar 20212 yrsFeb 2023

1. Coordinated and managed college fests, placement drives, and other academic activities, ensuring smooth planning, execution, and on-time delivery of all events 2. Acted as a liaison between students, faculty, and recruiters, handling communication, scheduling, and logistics to ensure seamless coordination 3. Monitored event progress, managed registrations and documentation, and resolved issues proactively to enhance overall participant experience
Indian Institute of Management Bangalore
Jun 20222 mosJul 2022

1. Spearheaded the “Dream Dare Deliver” campaign by collaborating with startup CEOs to drive strategic initiatives, foster innovation, and create meaningful impact 2. Strengthened community engagement by building a platform for participants to share success stories, promoting a culture of inspiration, learning, and growth

Education

IIMT Group of Colleges

Bachelor of Business Administration - BBA, Finance

IIMT Group of Colleges

20203 yrs2023

Secondary Education

Sardarni sada kaur khalsa girls senior secondary school

20182 yrs2020

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Headline

Media Analyst | Account Executive | MIS Reporting | Client Servicing

About

Hii, Thank you to visiting my page !! I’m Komal Mishra – a results-driven professional with 2+ years of experience in Accounting and Analytics. Apart from this, I’ve also gained valuable experience in Marketing, HR, and Social Work. Key Highlights: 🔹Media Analyst: Analyzed client, competitor, and industry activities by managing and rating 7,000+ media articles monthly, generating insights, creating reports and presentations, tracking press coverage, and ensuring accurate, comprehensive media monitoring with effective client communication. 🔹 Finance & Compliance: Ensured AP/AR compliance, improved cash flow, and maintained accurate GST & TDS records. 🔹 Marketing Intern at IIM Bangalore: Contributed to campaign strategy and outreach, enhancing brand visibility and engagement. 🔹 HR Coordination: Managed 50+ interviews with 90% candidate turnout through proactive scheduling and communication. 🔹 Social Media for Social Good: Boosted engagement for rural child welfare initiatives through strategic digital promotion.

Location

New Delhi

Work experience

Media Analyst at Concept BIU, Jan 2025 - Present · 1 yr 6 mos, 1. Analysed and managed large datasets of media articles monthly using MS Excel, applying data cleaning, validation, and advanced functions to track key performance metrics, identify trends, and generate actionable insights for campaign evaluation 2. Developed detailed reports using Pivot Tables and data segmentation (sentiment, spokesperson, geography, and media type) to assess media reach and effectiveness, while translating complex data into clear, client-friendly insights 3. Actively interacted with clients to understand reporting requirements, shared regular performance updates, and incorporated feedback to refine analysis, ensuring alignment with client objectives and improving overall reporting quality

Social Media Associate at Vikara Foundation, Nov 2023 - Present · 2 yrs 8 mos, 1. Led social media promotion initiatives to raise awareness and drive engagement for programs supporting children in rural areas, creating and sharing impactful content to increase visibility and audience reach 2. Contributed to initiatives focused on providing essential support, including access to education, healthcare, and nutrition for underprivileged children, while coordinating efforts to ensure effective implementation and outreach 3. Collaborated with team members and stakeholders to plan campaigns, track engagement metrics, and continuously improve outreach strategies for greater impact

Account Executive at Bharat Bhushan Vij & Co., Mar 2024 - Jan 2025 · 11 mos, 1. Managed Financial Records: Ensured 100% compliance with reporting standards while supporting accounts payable/receivable and improving cash flow. 2. Optimized Tax Management: Maintained accurate GST and TDS records, reducing compliance risks and improving processing speed by 30%, with a 20% reduction in errors. 3. Bank Reconciliation: Utilized Tally ERP 9 to reconcile bank statements, resolving discrepancies efficiently and ensuring accuracy.

Management Coordinator at IIMT Group of Colleges, Mar 2021 - Feb 2023 · 2 yrs, 1. Coordinated and managed college fests, placement drives, and other academic activities, ensuring smooth planning, execution, and on-time delivery of all events 2. Acted as a liaison between students, faculty, and recruiters, handling communication, scheduling, and logistics to ensure seamless coordination 3. Monitored event progress, managed registrations and documentation, and resolved issues proactively to enhance overall participant experience

Marketing Internship at Indian Institute of Management Bangalore, Jun 2022 - Jul 2022 · 2 mos, 1. Spearheaded the “Dream Dare Deliver” campaign by collaborating with startup CEOs to drive strategic initiatives, foster innovation, and create meaningful impact 2. Strengthened community engagement by building a platform for participants to share success stories, promoting a culture of inspiration, learning, and growth

Education

Bachelor of Business Administration - BBA, Finance, IIMT Group of Colleges

Secondary Education, Sardarni sada kaur khalsa girls senior secondary school