Headline

Product Builder | 0→1 Consumer Products | Product Strategy, Customer Discovery, GTM, Pricing & Unit Economics | Turning Customer Problems into Products

About

I’m a product-focused builder with experience taking products from 0→1 — from understanding customer problems and defining the product to figuring out pricing, go-to-market and execution. My background spans product, business strategy, growth and technology, and I enjoy working on ambiguous problems where I can take ownership and turn an idea into something people actually use. At TOSHA, I led the development of a premium D2C brand from the ground up, owning customer research, positioning, product strategy, pricing, unit economics and go-to-market. I also worked on the digital product across product discovery, information architecture, cart and checkout, collaborating with engineering using Vue, Supabase and Razorpay. Before this, I built Happy Belly Bar, an energy bar brand, where I owned the product lifecycle, ran experiments across product, pricing and packaging, and scaled production to 150+ units/day. I’m currently looking for opportunities in Product Management / Product, followed by Business & Strategy, Growth, Founder's Office and generalist roles. I’m industry-agnostic and more interested in the problem, product and team than a particular sector. I bring a combination of customer thinking, analytical problem-solving, commercial understanding and hands-on execution — and I’m looking for a role where I can build, learn quickly and take meaningful ownership.

Location

Bengaluru

AI stack

claude code

claude

cursor

gemini

github copilot

openai

Work experience

Associate Product Manager at Tosha, Sep 2025 - Present · 1 yr, Hybrid, Led the 0→1 development of a premium D2C ceramics brand, owning product strategy from customer research and positioning to launch across digital and offline channels. • Defined customer segments, product positioning, pricing architecture and go-to-market strategy for Tier-1 and Tier-2 markets. • Built pricing and unit economics models covering landed costs, GST, retail margins, packaging, logistics, fixed overheads and break-even analysis. • Designed the e-commerce customer journey across product discovery, information architecture, cart, checkout and post-purchase experience. • Prioritized and delivered core product features, collaborating on implementation using Vue, Supabase and Razorpay while balancing customer value, engineering effort and launch timelines. • Coordinated execution across design, engineering, suppliers, photography and retail operations to bring the brand to market.

Business Analyst & Catalogue Intern at QWQER (India), Jun 2025 - Aug 2025 · 3 mos, Bengaluru, Karnataka, India, • Analysed catalogue performance and customer demand to identify growth opportunities. • Built reports to support strategic product and catalogue decisions.

Machine Learning Intern at N/a, Jan 2024 - Apr 2024 · 4 mos, Bhubaneswar, Odisha, India, Initiated and led the development of a machine learning model to assess mental health from text, achieving an average classification accuracy of 85% across five categories: Normal, Mildly Stressed, Signs of Depression, Depression, and Need Help. Solely responsible for the design and implementation, using NLP (Python, scikit-learn, NLTK) to analyze social media posts and engagement patterns.

Intern Radio Jockey at kalinga bharti 90.0 FM, Nov 2023 - Apr 2024 · 6 mos, On-site, Hosted a storytelling show segment called "Darpan" where I narrated stories that I wrote and and also by other writers. Worked on scriptwriting, voice-over and hosting radio podcast

Education

KIIT - Kalinga Institute of Industrial Technology