Kishore Aksharthan
Perfomance Marketing Manager at MySivi (YC W22)
Bengaluru
2+ years of work experience
May 20264 mosPresent
Head the Tamil performance marketing pod, owning campaign strategy, execution, creative direction, experimentation, and growth across the Tamil market.
Led the scaling of Tamil acquisition campaigns across Meta and other relevant paid channels, identifying opportunities to increase spend while maintaining campaign efficiency.
Developed regional growth strategies using localized creatives, language-specific messaging, audience insights, and market-specific content angles.
Took ownership of creative strategy for Tamil campaigns, generating and testing multiple ad concepts and leveraging AI-assisted content creation to improve creative output and testing velocity.
Led campaign experimentation across creatives, audiences, messaging, funnels, and targeting strategies to identify scalable growth opportunities.
Worked closely with content and creative teams to translate regional audience insights into high-performing advertising concepts.
Managed budget allocation and optimization decisions to improve ROAS, reduce CPA, and maximize acquisition efficiency.
Analyzed campaign, conversion, attribution, and retention data to guide strategic decisions and identify opportunities for further growth.
Scaled the Tamil pod to become a leading-performing pod within MySivi, driving strong performance relative to other regional teams.
Nov 20257 mosMay 2026
Managed end-to-end performance marketing campaigns across Google Ads and Meta, including campaign setup, execution, budget allocation, optimization, and scaling.
Developed and executed audience targeting, funnel, creative, and localization strategies to improve customer acquisition, conversion performance, and campaign efficiency.
Created and tested multiple Tamil-language Meta ad creatives and messaging angles, using AI tools to accelerate content ideation and creative production.
Collaborated with content and creative teams to develop high-performing ad concepts based on audience behavior, language-specific insights, and market trends.
Conducted A/B testing across creatives, audiences, messaging, and targeting to continuously improve conversion efficiency and campaign performance.
Analyzed key performance metrics including ROAS, CPA, CTR, conversion rates, and retention data to identify optimization opportunities.
Used Singular to analyze user acquisition, campaign performance, and channel attribution, supporting data-driven optimization across marketing channels.
Optimized multi-channel paid campaigns to improve acquisition efficiency, reduce customer acquisition costs, and maximize return on advertising spend.
May 20257 mosNov 2025
Bengaluru
Running and optimizing Meta (Facebook and Instagram) ads to drive brand visibility, traffic, and sales
Managing inventory and warehouse operations
Coordinating with suppliers and vendors for procurement and restocking
Overseeing and improving the performance of inventory managers
Handling customer support operations and ensuring excellent customer experience
Executing and optimizing day-to-day e-commerce operations
Supporting and executing marketing-led initiatives to drive business growth
Nov 20247 mosMay 2025
Bengaluru, Karnataka, India
- Managed and optimized Google Ads and Meta Ads campaigns for Circle Chess, driving significant growth and engagement.
- Designed a wireframe for DrinkPrime's website, incorporating SEO best practices to enhance visibility. The wireframe strategically featured a TDS checker as a lead generation tool, seamlessly integrating it into the growth loop to improve user engagement and conversions.
- Drove a substantial increase in user acquisition and retention through targeted marketing initiatives.
- Designed and developed the Higros website, creating a user-friendly experience while aligning with the company’s brand objectives.
May 20244 mosAug 2024
Bengaluru, Karnataka, India
Jan 20245 mosMay 2024
Bangalore Urban, Karnataka, India
Assist co-founders
Manage busy and high-profile calendars
Answer multiple phone lines and monitor inboxes
Enhance the rating of the company's products on the Shopify website by 10-20%, leading to notable advancement from third to second position in the rating chart
Conduct market research and analysis to identify growth opportunities
Contributed to process optimization initiatives to enhance efficiency and streamline operations. Participated in project management activities to support strategic growth initiatives. Conducted data analysis to identify market trends and opportunities for expansion.
Conducted market research and analysis to identify growth opportunities.
Assisted in the development of strategic plans to enhance business performance.
Collaborated with cross-functional teams to implement growth initiatives and assist co-founders
Manage busy and high-profile calendars
Answer multiple phone lines and monitor inboxes
Enhance the rating of the company's products on the Shopify website by 10-20%, leading to notable advancement from third to second position in the rating chart
Conduct market research and analysis to identify growth opportunities
Contributed to process optimization initiatives to enhance efficiency and streamline operations. Participated in project management activities to support strategic growth initiatives. Conducted data analysis to identify market trends and opportunities for expansion.
Conducted market research and analysis to identify growth opportunities.
Assisted in the development of strategic plans to enhance business performance.
Collaborated with cross-functional teams to implement growth initiatives
Kishore’s AI Stack
Education
Bachelor of Commerce - BCom, Accounting and Finance
St Joseph's University
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