Kirti Baid profile photo 1 on Tal

Kirti Baid

Senior Social Media Manager

Bengaluru

6+ years of work experience

HomeLane
May 20265 mosPresent

Bengaluru, Karnataka, India

HomeLane
Apr 20251 yr 4 mosJul 2026

Bengaluru, Karnataka, India

Brand & Social Strategy | HomeLane / Design Cafe • Leading end-to-end social and content strategy, building narratives that create meaningful connections between the brand and its audience • Building and scaling the community-first page “Homebliss India” from the ground up, focusing on relatable, shareable, and high-engagement content • Drove multiple viral content pieces within a short span, generating strong organic reach, shares, and audience conversations • Scaled the Threads presence from 0 to 67K followers in a few months through consistent, platform-first content • Leveraged AI-driven content creation to experiment with new formats and improve speed, creativity, and performance • Conceptualized and launched new IPs including podcasts, content series, and interactive formats to elevate social presence • Built structured content buckets using performance insights, improving engagement and video performance across platforms • Contributed to YouTube and Facebook growth through platform-specific content strategies • Managed end-to-end video production, from ideation to execution, ensuring quality and timely delivery • Executed 140+ influencer collaborations organically, driving strong impressions, mentions, and shares without paid spends • Collaborated with verified creators and influencers to amplify reach and credibility • Produced and featured in brand-led content, strengthening audience connection and engagement • Supported webinar campaigns, driving a strong number of registrations and interest in new projects • Created interactive campaigns, contests, and giveaways to boost community participation • Established seamless collaboration across design, marketing, and content teams for cohesive storytelling • Leveraged social listening and ORM to refine strategies, ensuring alignment with audience behavior and market trends • Drove campaign performance with a focus on engagement, reach, and ROI, contributing to consistent growth
Dibber
Jan 20241 yr 4 mosApr 2025

Bengaluru, Karnataka, India

Global Marketing Center (GMC) | Social Media & Content | Dibber GCC • Worked within the Global Marketing Center, contributing to social media, content, and influencer strategies across multiple international markets • Supported data-driven campaign planning and execution, blending performance insights with strong brand storytelling • Built and managed content across regions including MENA, South Africa, Poland, Latvia, and India, adapting narratives to diverse audiences • Collaborated with mom influencers, doctors, nutritionists, and pedagogs to create credible and relatable content • Managed the end-to-end content lifecycle including ideation, scripting, production, design, distribution, and optimization • Analyzed behavioral signals, platform algorithms, and competitive landscapes to craft content that was both brand-consistent and conversion-focused Conducted test marketing with parents • Helped shape digital ecosystems where storytelling, performance, and design worked together seamlessly • Scaled creator partnerships from nano to high-impact profiles across markets Briefed Unit managers across different countries on the content production cycle • Gained exposure to global market nuances, including adapting Nordic insights to the Indian context
Galleri5 (now, part of Collective Artists Network)
Feb 202311 mosDec 2023

Bengaluru, Karnataka, India

• Led end-to-end influencer marketing campaigns—translating brand briefs into scroll-stopping content (and sometimes into viral moments). • Partnered with top brands including Flipkart, Nike, cetaphil, Reliance Jio, Bath & Body Works, H&M, MyGlamm, Minimalist, Dot & Key, Rare Beauty, Fabindia, Biba, Manyavar, and Libas. • Owned campaign strategy, content planning, and execution—working closely with content, design, and performance teams to deliver cohesive narratives. • Acted as the key bridge between brands and creators—ensuring briefs were clear, content felt authentic, and expectations (on both sides) were met without chaos. • Directed creators and influencers on content, shoots, and storytelling—collaborating with names like Aashna Hegde and Nagma Mirajkar (and many more across categories). • Contributed to high-impact campaigns generating 5M+ organic reach and 2M+ engagement across platforms, with multiple pieces crossing viral benchmarks. • Played a key role in scaling creator portfolios—helping talent refine content, positioning, and brand fit. • Conceptualized a body-positive campaign for Zivame, driving strong audience resonance, high saves/shares, and meaningful conversations. • Managed large-scale shoots and collaborations, including workstreams under Myntra Style Squad—handling studio coordination and execution. • Strengthened brand communication through clear, consistent client servicing—turning briefs into results (and last-minute changes into workable plans).
ShareChat
Dec 20202 yrs 3 mosFeb 2023

Remote

Moj India | Sharechat • Drove creator economy initiatives across short video, live commerce, and video commerce—where content didn’t just entertain, it converted. • Acted as the bridge between brands and creators—aligning business goals with authentic content (and making both sides happy, which is a skill in itself). • Delivered ~40% growth in brand collaboration revenue/incentivization by optimizing campaign strategy, creator selection, and commerce integration. Organized the most talked about event MOJ DAY OUT- Mika Singh • Managed end-to-end campaigns, from ideation to execution—ensuring trends, timing, and storytelling all clicked. • Partnered on brand collaborations with players like Flipkart, blending creators seamlessly into marketing narratives. • Navigated the post-TikTok ban boom—gaining hands-on experience in scaling India’s short-video ecosystem. • Built community-led growth models and optimized creator performance through insights, trends, and a lot of “this might go viral” instincts.
Cafe Coffee Day
Mar 20183 mosMay 2018

Visakhapatnam, Andhra Pradesh, India

Event Planner & Social Listening Intern | Café Coffee Day, Visakhapatnam (On-ground + Social | 2019) • Planned and executed in-store engagement activities at CCD experience centers—turning everyday coffee runs into mini-events. • Led on-ground coverage: captured real-time moments, customer testimonials, and live interactions for social media. • Assisted in event strategy, team coordination, and execution planning—ensuring everything ran smoother than a fresh espresso shot. • Mapped topical days and trends to coffee-based content ideas (because every day deserves a coffee angle ☕). • Explored different coffee types and built creative narratives around them to make content more relatable and engaging. • Conceptualized and executed a fun “coffee personality” series—decoding how every individual resonates with a specific brew, and bringing it to life through filming and storytelling. • Contributed to a promotional ad campaign—gaining exposure to brand communication and production workflows. • Practiced social listening to understand audience behavior and improve real-time content relevance. • Collaborated with early-stage creators/influencers, gaining firsthand insight into the creator ecosystem (before it was the thing). • Strengthened skills in content creation, media execution, and understanding how offline experiences translate into digital buzz.

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Kirti Baid on Tal

Headline

Senior Social Media Manager

About

If it scrolls, converts, or goes viral—chances are, I’ve tried to reverse-engineer it. I work at the intersection of content, culture, and consumer behavior—building social-first ecosystems that don’t just look good, but actually perform. Over the past 5+ years, I’ve driven 40M+ impressions, scaled 3K+ influencer collaborations, and consistently delivered double-digit engagement growth (with equal parts data, instinct, and “this might just blow up”). From crafting always-on content engines to scaling community-led growth and influencer ecosystems, the focus has been simple—make content that people don’t just watch, but engage with, share, and remember. I’ve worked across the full content lifecycle—ideation to optimization—while experimenting with formats, AI-led content, and immersive storytelling to stay ahead of the curve (and the algorithm). On the creator side, I’ve built partnerships from nano to celebrity tiers—driving reach, trust, and real business impact, not just vanity metrics. At the core, it’s about decoding what people want before they know it—and turning that into content that delivers. 📩 Let’s connect: kirti.work0612@gmail.com Open to full-time & freelance opportunities

Location

Bengaluru

AI stack

claude code

ChatGPT

ChatGPT Images

Work experience

Senior Social Media Manager at HomeLane, May 2026 - Present · 5 mos, Bengaluru, Karnataka, India

Social Media Manager at HomeLane, Apr 2025 - Jul 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India, Brand & Social Strategy | HomeLane / Design Cafe • Leading end-to-end social and content strategy, building narratives that create meaningful connections between the brand and its audience • Building and scaling the community-first page “Homebliss India” from the ground up, focusing on relatable, shareable, and high-engagement content • Drove multiple viral content pieces within a short span, generating strong organic reach, shares, and audience conversations • Scaled the Threads presence from 0 to 67K followers in a few months through consistent, platform-first content • Leveraged AI-driven content creation to experiment with new formats and improve speed, creativity, and performance • Conceptualized and launched new IPs including podcasts, content series, and interactive formats to elevate social presence • Built structured content buckets using performance insights, improving engagement and video performance across platforms • Contributed to YouTube and Facebook growth through platform-specific content strategies • Managed end-to-end video production, from ideation to execution, ensuring quality and timely delivery • Executed 140+ influencer collaborations organically, driving strong impressions, mentions, and shares without paid spends • Collaborated with verified creators and influencers to amplify reach and credibility • Produced and featured in brand-led content, strengthening audience connection and engagement • Supported webinar campaigns, driving a strong number of registrations and interest in new projects • Created interactive campaigns, contests, and giveaways to boost community participation • Established seamless collaboration across design, marketing, and content teams for cohesive storytelling • Leveraged social listening and ORM to refine strategies, ensuring alignment with audience behavior and market trends • Drove campaign performance with a focus on engagement, reach, and ROI, contributing to consistent growth

Social Media Marketing Specialist at Dibber, Jan 2024 - Apr 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, Global Marketing Center (GMC) | Social Media & Content | Dibber GCC • Worked within the Global Marketing Center, contributing to social media, content, and influencer strategies across multiple international markets • Supported data-driven campaign planning and execution, blending performance insights with strong brand storytelling • Built and managed content across regions including MENA, South Africa, Poland, Latvia, and India, adapting narratives to diverse audiences • Collaborated with mom influencers, doctors, nutritionists, and pedagogs to create credible and relatable content • Managed the end-to-end content lifecycle including ideation, scripting, production, design, distribution, and optimization • Analyzed behavioral signals, platform algorithms, and competitive landscapes to craft content that was both brand-consistent and conversion-focused Conducted test marketing with parents • Helped shape digital ecosystems where storytelling, performance, and design worked together seamlessly • Scaled creator partnerships from nano to high-impact profiles across markets Briefed Unit managers across different countries on the content production cycle • Gained exposure to global market nuances, including adapting Nordic insights to the Indian context

Campaign Specialist-Brand communications at Galleri5 (now, part of Collective Artists Network), Feb 2023 - Dec 2023 · 11 mos, Bengaluru, Karnataka, India, • Led end-to-end influencer marketing campaigns—translating brand briefs into scroll-stopping content (and sometimes into viral moments). • Partnered with top brands including Flipkart, Nike, cetaphil, Reliance Jio, Bath & Body Works, H&M, MyGlamm, Minimalist, Dot & Key, Rare Beauty, Fabindia, Biba, Manyavar, and Libas. • Owned campaign strategy, content planning, and execution—working closely with content, design, and performance teams to deliver cohesive narratives. • Acted as the key bridge between brands and creators—ensuring briefs were clear, content felt authentic, and expectations (on both sides) were met without chaos. • Directed creators and influencers on content, shoots, and storytelling—collaborating with names like Aashna Hegde and Nagma Mirajkar (and many more across categories). • Contributed to high-impact campaigns generating 5M+ organic reach and 2M+ engagement across platforms, with multiple pieces crossing viral benchmarks. • Played a key role in scaling creator portfolios—helping talent refine content, positioning, and brand fit. • Conceptualized a body-positive campaign for Zivame, driving strong audience resonance, high saves/shares, and meaningful conversations. • Managed large-scale shoots and collaborations, including workstreams under Myntra Style Squad—handling studio coordination and execution. • Strengthened brand communication through clear, consistent client servicing—turning briefs into results (and last-minute changes into workable plans).

App, commerce-operations specialist at ShareChat, Dec 2020 - Feb 2023 · 2 yrs 3 mos, Remote, Moj India | Sharechat • Drove creator economy initiatives across short video, live commerce, and video commerce—where content didn’t just entertain, it converted. • Acted as the bridge between brands and creators—aligning business goals with authentic content (and making both sides happy, which is a skill in itself). • Delivered ~40% growth in brand collaboration revenue/incentivization by optimizing campaign strategy, creator selection, and commerce integration. Organized the most talked about event MOJ DAY OUT- Mika Singh • Managed end-to-end campaigns, from ideation to execution—ensuring trends, timing, and storytelling all clicked. • Partnered on brand collaborations with players like Flipkart, blending creators seamlessly into marketing narratives. • Navigated the post-TikTok ban boom—gaining hands-on experience in scaling India’s short-video ecosystem. • Built community-led growth models and optimized creator performance through insights, trends, and a lot of “this might go viral” instincts.

Event & social media intern at Cafe Coffee Day, Mar 2018 - May 2018 · 3 mos, Visakhapatnam, Andhra Pradesh, India, Event Planner & Social Listening Intern | Café Coffee Day, Visakhapatnam (On-ground + Social | 2019) • Planned and executed in-store engagement activities at CCD experience centers—turning everyday coffee runs into mini-events. • Led on-ground coverage: captured real-time moments, customer testimonials, and live interactions for social media. • Assisted in event strategy, team coordination, and execution planning—ensuring everything ran smoother than a fresh espresso shot. • Mapped topical days and trends to coffee-based content ideas (because every day deserves a coffee angle ☕). • Explored different coffee types and built creative narratives around them to make content more relatable and engaging. • Conceptualized and executed a fun “coffee personality” series—decoding how every individual resonates with a specific brew, and bringing it to life through filming and storytelling. • Contributed to a promotional ad campaign—gaining exposure to brand communication and production workflows. • Practiced social listening to understand audience behavior and improve real-time content relevance. • Collaborated with early-stage creators/influencers, gaining firsthand insight into the creator ecosystem (before it was the thing). • Strengthened skills in content creation, media execution, and understanding how offline experiences translate into digital buzz.