Headline

Senior Brand Leader | BFSI · FMCG · FMCD | 9Y+ | Cannes Shortlist ’23 | 2× Brand Growth | GTM · 360° · P&L | ACKO · Kshema · Star Health · Ogilvy | Gen AI Powered Marketing

About

🏆 Cannes Lions Shortlist 2023 · Creative Abby Silver · Kyoorius Blue Elephant I build brands that move numbers, not just needles. 9 years scaling brand equity in BFSI, FMCG, and FMCD. At ACKO, I repositioned the brand via "Welcome Change", delivered 1.3× YoY business growth, cut Customer Acquisition Cost by 20%, and lifted brand health 1.5–2×, making ACKO the 4th most considered brand in Car Insurance. At Star Health, I owned the Agent Vertical (≈85% of company revenue), drove a CCL activation that generated 7% New Business growth and 26% Renewal growth in GWP. What I do: → 360° GTM: ATL · BTL · Digital · PR · Events · Internal Comms → Brand architecture & positioning from scratch to scale → P&L ownership with media planning and ROI accountability → Consumer research, brand trackers, and insight-to-brief pipelines → Cross-functional team leadership: design, SEO, content, media I also leverage Generative AI (Claude, Gemini, Veo, Manus, HF etc) daily for creative ideation, briefs, and campaign planning, giving clients a speed and cost edge. Currently leading integrated brand strategy at ITW Global for 10+ brands across sectors. Open to: Senior Brand Lead · Marketing Director · Head of Brand · CMO-track roles

Location

Bengaluru

AI stack

aistudio

claude

grok

kimi

meta

openai

Work experience

Senior Brand Manager at ITW Universe, Mar 2025 - Present · 1 yr 6 mos, Greater Bengaluru Area, Leading integrated brand strategy for 10+ clients across sectors (Grundfos, HMD, Scapia, Naukri, IndiaBonds, Herbalife and others). • Own full 360° GTM delivery across ATL, BTL, PR, Events, Internal Comms and Digital • Won Silver for Best Influencer Campaign (e4M) for Grundfos within first year • Build and lead cross-functional pods: design, SEO, content, performance media • Drive brand architecture, storytelling, and positioning for diverse B2B and B2C mandates

Senior Brand Manager at Star Health and Allied Insurance Co. Ltd, Oct 2024 - Mar 2025 · 6 mos, Bengaluru, Headed Agent Vertical branding, the channel contributing ≈85% of company revenue. • Led CCL activation driving 7% New Business growth and 26% Renewal growth in Gross Written Premium • Executed full Strategy→Approach→Amplify framework across TV, Print, Radio, OOH, PR, Events & Internal Comms • Launched Super Star loyalty initiative to drive agent retention in high-impact markets

Senior Brand Manager at Kshema General Insurance Limited, Nov 2023 - Nov 2024 · 1 yr 1 mo, Hyderabad, Owned end-to-end Marketing P&L and brand strategy for a greenfield insurance brand. • Achieved 192% increase in Share of Voice in the crop insurance category • Led brand participation at National and Global exhibitions; drove 2× growth in brand salience, preference and consideration • Managed integrated campaigns across TV, Print, Radio, OOH, PR, Events, Internal Comms and Digital

Marketing Manager at Acko, Nov 2019 - Nov 2023 · 4 yrs 1 mo, Greater Bengaluru Area, Owned the ACKO brand charter. Launched "Welcome Change", repositioning that redefined ACKO's market identity. • Delivered 1.3× YoY business growth while reducing CAC by 20% • Achieved 1.5–2× uplift in Brand Health KPIs; established ACKO as 4th most considered brand in Car Insurance • Led IPL, Regional and Product campaigns across full 360° marketing mix • "An Ode to Mumbai" shortlisted for Cannes Gold Lion 2023; won Creative Abby Silver & Blue Elephant at Kyoorius 2023

Engagement Manager at Manipal Technologies Limited, Apr 2018 - Nov 2019 · 1 yr 8 mos, Bengaluru Area, India, Directed strategic initiatives for brand promotion and consumer engagement. • Developed integrated ATL and BTL strategies for consumer durable loans in the home appliances and furnishing segment. • Created visual guidelines and brand identity for promotions; conducted training for PR, sales, and content teams. • Developed annual media strategy including media mix, budgets, agency management, and new media assessment. • Led consumer insights by guiding market research and testing communication concepts for campaign launches.

Education

MBA, Marketing, Gogte Institute of Technology, Belgaum

Bachelor's degree, Business/Commerce, General, JSS Banashankari Arts,Commerce & S.K.Gubbi Science College, Vidyagiri Dharwad