Headline

Performance Marketing Manager | Lead Gen & App Marketing Specialist | 1M+ App Installs | I help startups fix user acquisition problems with Google Ads & Meta Ads, turning ad spend into predictable, scalable growth

About

I’m a results-driven Performance Marketing Specialist with a deep passion for optimizing digital marketing strategies to drive growth. With extensive experience in helping companies enhance their Customer Acquisition Cost (CAC) and improve Conversion Rate Optimization (CRO) across all objectives, I bring a holistic approach to performance marketing that maximizes ROI. Throughout my career, I’ve successfully reduced CAC for startups and established businesses alike, ensuring efficient use of marketing budgets while driving high-quality customer acquisition. My expertise extends to refining every aspect of the marketing funnel, from traffic acquisition to conversion, ensuring that each step is optimized for success. By leveraging data analytics, A/B testing, and personalized marketing strategies, I have consistently helped companies increase their conversion rates, whether the goal is lead generation, sales, or customer retention. I’m committed to delivering measurable results that align with business objectives and contribute to long-term growth. If you’re looking to elevate your performance marketing efforts and achieve your business goals with precision and efficiency, let’s connect!

Location

Mumbai

AI stack

antigravity

opencode

Work experience

Professional development at Career Break, Jul 2026 - Present · 2 mos, Navi Mumbai, Maharashtra, India, Performance Marketing Mentorship Program by Rohit Gupta -Iknowppc.com

Performance Marketing Manager at ClicFlyer, Jul 2025 - Jun 2026 · 1 yr, Mumbai, Maharashtra, India, • Improved lead-to-opportunity conversion from 3% to 4.5% by optimizing targeting, landing pages, and lead qualification across Google Ads and LinkedIn Ads. • Increased MQL rate from 15% to 25%, generating 400 high-intent leads through LinkedIn Ads, Google Ads • Maintained 10X+ ROAS across Google Ads, LinkedIn Ads • Improved Visit to lead ratio from 1% to 4% • Generated ₹3.5 Cr qualified pipeline and ₹2.7 Cr revenue through Google, LinkedIn B2B Campaigns • Closed 9 enterprise customers with ₹30L ACV (₹5L/month × 6-month minimum) driven by high-intent paid acquisition and sales-assisted funnels. • Drove 2.5L app installs across MENA via Meta App Install campaigns and Google App Campaigns, achieving ₹16 CPI and improving retention from 5% to 15% . • Worked with the Sales team to improve MQL → SQL conversion using feedback loops, CRM insights. • Led a team of 3 to execute and scale paid media (Google, LinkedIn, Meta) and affiliate marketing campaigns. • Worked with Product Teams to get high quality user segment like getting bottom funnels events implemented in in app actions for better user targeting

Performance Marketing Manager at Logo Yazılım, Sep 2024 - Jul 2025 · 11 mos, Mumbai, Maharashtra, India, •,Reduced CAC from ₹60,000 to ₹1000 within 14 months through data-driven Google Ads and Meta campaigns, focused on intent-based targeting and funnel optimization. •,Improved Conversion Rate from 0.19% to 14%, and SQL quality from 2% to 20%, by refining ad creatives, landing page flow, and audience segmentation. •,Implemented Meta CAPI via GTM and Stape, significantly enhancing tracking accuracy and boosting high-quality lead generation efficiency. •,Ran high-impact app install campaigns delivering a 30% engagement rate, with strong retention and lower CPI. •,Led a team of 3 to develop and execute an organic content engine, increasing brand engagement and inbound leads through social campaigns. •,Drove multi-channel acquisition via LinkedIn Ads, Twitter Ads, Amazon Ads, Email & WhatsApp Marketing, ensuring diversified growth funnels. •,Consulted the Growth Marketing team on performance scaling and experimentation across platforms. •,Collaborated closely with Product, Sales, National Sales Head, and CEO, influencing product-led growth strategies and aligning ad messaging with business goals. •,Worked alongside creative agencies to oversee impactful video campaigns and paid social creatives aligned with brand tone and conversion goals. •,Regularly analyzed cohort behavior and user feedback from channel partners and sales teams, driving insights into more personalized, converting funnels.

Digital Marketing Specialist at Logo Yazılım, Aug 2023 - Sep 2024 · 1 yr 2 mos, Mumbai, Maharashtra, India, - Reduced Customer Acquisition Cost (CAC) from ₹60,000 to ₹1600 in 10 months through strategic Meta and Google Ads campaigns. - Boosted Conversion Rate from 0.19% to 14% improving SQL from 2% to 20% -Implemented CAPI Ads via Stape and GTM enhancing data accuracy and targeting for high-quality lead generation. - Led a team of 3 to execute organic social media strategies, increasing engagement through targeted campaigns. - Ran successful app install campaigns achieving 30% enagagement rate. - Acquired expertise in Email Marketing, WhatsApp Marketing, LinkedIn Ads, Twitter Ads, and Amazon Ads. - Consulted Growth Marketing team for user aquisition. - Collaborated with channel partners and sales teams to gain user insights, driving higher sales and better campaign outcomes.

Digital Marketing Specialist at Alpha Coach - Hyper Personalised Fitness Coaching, Mar 2022 - Aug 2023 · 1 yr 6 mos, Mumbai, Maharashtra, India, - Managed Facebook, Instagram, and Google Ads with a monthly budget exceeding ₹9 lakhs. - Reduced Customer Acquisition Cost (CAC) from ₹40,000 to ₹1,500 for lead generation campaigns. - Worked with Development, Design, and Content teams to optimize landing pages for better conversion. - Created performance reports with insights to improve ongoing digital marketing campaigns. - Led SEO strategies for the app store and website to increase visibility and user engagement.

Campaign Manager at Sheell Desae & Partners, Jul 2020 - Feb 2022 · 1 yr 8 mos, Mumbai

Education

Bachelor of Science (BSc), Information Technology, University of Mumbai