Headline

Marketing the Culture @ Pattern®| Marketing Communications | Content Strategy | Employer Branding

Location

Pune District

AI stack

antigravity

opencode

claudecode

Work experience

Employer Branding Executive at Pattern®, Aug 2025 - Present · 1 yr 1 mo, 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Orchestrate the end-to-end planning, logistics, and execution of high-stakes company activations to drive employee NPS and ensure seamless brand integration. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗮𝗻𝗱 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴: Drive the digital narrative on LinkedIn and Instagram by owning the 360-degree content lifecycle, from scriptwriting to transforming the company culture into a compelling external brand. 𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻: Own the company identity through physical touchpoints as the internal branding authority, while managing premium merchandise and branding assets to bring company values to life. 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘆𝗻𝗲𝗿𝗴𝘆: Bridging the gap between various departments and brand strategy, transforming departmental wins into compelling stories that strengthen Pattern’s market reputation and employer brand equity.

Ecommerce Project Manager at Pattern®, Jul 2024 - Aug 2025 · 1 yr 2 mos, Pune District, Maharashtra, India

Management Trainee at Pattern®, May 2024 - Jul 2024 · 3 mos, Pune District, Maharashtra, India

Marketing Intern at Keya Foods International Pvt.Ltd., Sep 2023 - Oct 2023 · 2 mos, Mumbai, Maharashtra, India

Digital Marketing Executive at Female Tech Leaders Community, May 2022 - Sep 2023 · 1 yr 5 mos, Greater London, England, United Kingdom

Content Writer at Dupatta Bazaar, Aug 2020 - Oct 2022 · 2 yrs 3 mos

Education

Master of Business Administration - MBA, Marketing, Department of Management Sciences (PUMBA), Savitribai Phule Pune University

The Institute of Chartered Accountants of India