Headline

NIFT’27 | Building Shades of India

About

With a strong foundation in fashion design and marketing, I bring years of experience across design, brand management, and creative operations. My academic journey includes a Master’s in Fashion Management from the National Institute of Fashion Technology (NIFT) and a Bachelor’s in Arts from Jai Narain Vyas University. My professional background spans various roles, including working on sustainable textile initiatives with the Khadi and Village Industries Commission (KVIC) and contributing to renowned global brands during my time as an assistant designer, Brand Strategist, Marketing and Management. These experiences have honed my skills in designing, brand strategy, product innovation, merchandising, visual storytelling, and project coordination. If you’re interested in learning more about my work or exploring potential collaborations, feel free to reach out!

Location

Bengaluru

AI stack

antigravity

claude code

gemini

openai

Canva Magic Studio

ChatGPT

Work experience

Ecommerce Marketing Manager at Shades of India, Jun 2026 - Sep 2026 · 4 mos, Noida, Uttar Pradesh, India, Spearheading initiatives to enhance website experience, customer engagement, and digital brand presence. • Crafting brand storytelling strategies that communicate the company’s design philosophy, craftsmanship, and heritage-driven identity. • Supporting influencer marketing campaigns through creator research, outreach, collaboration management, and performance tracking. • Assisting in the development and execution of integrated marketing campaigns to increase brand awareness and audience engagement. • Conducting competitor benchmarking and consumer research to identify market opportunities and strengthen brand positioning. • Collaborating on content, campaign concepts, and communication strategies across digital channels. • Contributing to public relations efforts aimed at increasing media visibility and strengthening brand perception. • Analyzing customer touchpoints and recommending improvements to optimize the online brand experience.

Brand Development Specialist at TAANABUNAI (KAITHOON, RAJASTHAN), Mar 2026 - Jun 2026 · 4 mos, Revived artisan-led brand Taana Baana (Kota Doria sarees, Kaithoon). Built and launched new brand TaanaBunai, including identity and positioning. Led e-commerce setup, including trademark and domain acquisition. Developed product innovation & designed packaging, tags, and print collaterals.

Design Associate at NAVCHAITTANNYA FOUNDATION (NGO), 2025 - 2026 · 1 yr, Led brand identity development, including logo and visual language. Contributed to content, collection design, and overall NGO development. Executed awareness and outreach strategies. Supported e-commerce setup and digital operations (in process).

Project Associate at Khadi and Village Industries Commission, 2023 - Feb 2025 · 2 yrs 2 mos, Worked on the revival and promotion of indigenous textiles and traditional crafts. Coordinated with artisans and local weavers for sustainable product development. Assisted in planning and visual merchandising for awareness campaigns and exhibitions. Contributed to ideation for national handloom initiatives and youth outreach programs.

Marketing Director at Chacun mediventure, Feb 2020 - Mar 2025 · 5 yrs 2 mos, Jodhpur, Rajasthan, India

Education

MFM, Fashion, National Institute of Fashion Technology (NIFT)

Bachelor of Arts, Fashion, Jai Narain Vyas University (Formerly University of Jodhpur)