Headline

IIM Sirmaur | Brand Marketing | Strategy | Social Media

About

With an MBA in Marketing from IIM Sirmaur and through my experience across FMCG and consumer brands, I’ve built a strong foundation in brand strategy, market research, go-to-market thinking, and digital & on-ground marketing execution. I’ve worked hands-on with customer acquisition, BTL campaigns, partnership building, social media strategy, and competitive analysis, giving me a practical understanding of how brands grow in real markets. I help consumer brands build clarity across brand, marketing, and go-to-market execution by combining consumer insight with strong on-ground and digital execution. My strength lies in combining consumer understanding with structured thinking. I enjoy analyzing market and consumer data, identifying gaps and opportunities, and translating those insights into clear brand narratives, content strategies, and activation plans. Whether it’s designing referral-led acquisition systems, strengthening brand trust through partnerships, auditing digital journeys, or supporting sales and PR efforts, I focus on outcomes, not just ideas. I bring a balance of analytical rigor and creative problem-solving, and I’m comfortable working across fast-moving teams where clarity, ownership, and execution matter. I thrive in environments where brands are built with intent, consistency, and a strong consumer-first mindset. Always open to meaningful conversations around branding, Marketing, consumer behavior, and growth-led marketing strategies.

Location

Indore

AI stack

codex

opencode

Work experience

Marketing Intern at Jawa Yezdi Motorcycles, Jun 2025 - Sep 2025 · 4 mos, India, • UX & Digital Audit: Conducted a structured audit of the Classic Legends website, diagnosing customer journey drop-offs across the funnel and synthesizing findings into a prioritized recommendation deck - translating digital insights into actionable brand experience improvements • Sales & PR Strategy: Developed a sales pitch deck and proposed an integrated PR & social media strategy with platform-specific content plans to drive brand visibility and audience engagement across the premium motorcycle segment • Competitive Intelligence: Mapped the competitive landscape across 5+ players including Royal Enfield, Honda, and Hero - identifying strategic positioning gaps and content whitespace to inform Classic Legends' differentiation strategy and campaign direction

Sales And Marketing Intern at Karagya Foods Private Limited, Apr 2025 - Jun 2025 · 3 mos, Pune District, • Market Research & Strategy: Led end-to-end market research for a new health nutrition product line - conducting competitive benchmarking, market sizing, and consumer demand analysis, and synthesizing findings into a structured strategic report presented to the founders to inform brand architecture, market entry positioning, and long-term growth strategy • Network Building & Referral: Identified nutritionists as a high-leverage distribution channel and built 40+ professional connections within 2 weeks, converting 5+ into active brand advocates; designed a commission-based referral programme to create a scalable, low-cost acquisition channel • Lead Generation & Activation: Executed a multi-channel acquisition strategy across 1,000+ cold outreach touchpoints and BTL activations, generating 100+ qualified leads and driving 5+ brand activation events across Pune - contributing to an upliftment in subscription sales

Placement Coordinator - Corporate Relations and Placement Committee at Indian Institute of Management Sirmaur, Jun 2024 - Jun 2025 · 1 yr 1 mo, On-site

Sales And Marketing Intern at InsideIIM.com | AltUni.in, May 2024 - Jun 2024 · 2 mos, India

Digital Marketing Intern at DB ARTWORKS, Oct 2022 - Dec 2022 · 3 mos, Pune District, • Social Media Growth: Scaled Instagram and YouTube presence for a creative studio, achieving a 45% growth in audience engagement over 3 months by developing platform-specific content strategies, structured editorial calendars, and iterating on performance data • Performance Analytics: Monitored and analyzed platform performance metrics to diagnose content gaps, translating data-driven insights into strategic improvements that increased brand visibility and sustained audience growth across digital touchpoints

Education

Master of Business Administration - MBA, Business Administration and Management, General, Indian Institute of Management Sirmaur

Bachelor of Commerce - BCom, Business/Commerce, General, Renaissance College of Commerce and Management, Indore