---
title: "Khushi Birhman - Performance Executive (CRM & Retention Lead) in New Delhi | Tal"
description: "Meet Khushi Birhman, The CRM specialist who’ll actually open theme.liquid | Lifecycle Marketing & MarTech for D2C | Currently scaling retention at @DamGoodFish across NCR based in New Delhi. AI stack includes cursor, n8n, and notion."
image: "https://tal.club/meet/khushi-birhman/share-image"
---

# Khushi Birhman on Tal

## Headline

The CRM specialist who’ll actually open theme\.liquid \| Lifecycle Marketing & MarTech for D2C \| Currently scaling retention at @DamGoodFish across NCR

## About

CRM and retention specialist building lifecycle marketing for Indian D2C brands\. Currently leading CRM at @DamGoodFish, where I built the CleverTap stack from the ground up and own retention strategy across NCR\. What sets me apart from most CRM hires: I work end\-to\-end across the stack: from Web SDK installation, webhook architecture, and event schema design through to journey orchestration and RFM segmentation\. I'm the CRM specialist who'll actually open theme\.liquid, push back on a vendor's Sales Order, and recommend a budget reallocation in the same week\. Stack: CleverTap • Gupshup • Shopify • Firebase • Meta Ads • Google Ads • Excel If you're building a serious retention function at a D2C brand, or you want to talk about CRM for the Indian market, I'm easy to find\. 📩 khushibirhman0@gmail\.com

## Location

New Delhi

## AI stack

cursor

n8n

notion

openai

## Work experience

Performance Executive \(CRM & Retention Lead\) at DamGoodFish, Apr 2025 \- Present · 1 yr 2 mos, Gurugram, Haryana, India, CRM and retention specialist running the full life\-cycle marketing function at a D2C food brand in Delhi NCR\. What I bring to a CRM function: ● Full\-stack MarTech implementation\. Clever Tap \(Web SDK, mobile SDK, journeys, boards, segments, events\), Gupshup, Shopify, Firebase, web\-hook architecture, identity resolution\. ● Life\-cycle marketing strategy\. Journey design across push, Whats App, email, and in\-app\. Win\-back, abandoned cart, first\-order activation, and behavioural segmentation built around real operational constraints\. ● Retention analytics\. RFM segmentation, cohort analysis, KPI dash\-boarding, A/B testing, MAU governance, and CEO\-level reporting on repeat rate, AOV, and channel ROAS\. ● Vendor and commercial judgement\. Vendor evaluation, Sales Order review, contract negotiation, and platform migrations \(recently led WATI to Gupshup transition end\-to\-end\)\. ● Annual planning and budget strategy\. AOP authorship, channel mix decisions, budget reallocation recommendations, and 90\-day execution road\-maps tied to retention KPIs\. The CRM specialist who'll actually open theme\.liquid, push back on a vendor's commercials, and recommend a budget reallocation in the same week\.

Marketing Executive at The Sock Street, Apr 2024 \- Mar 2025 · 1 yr, Gurugram, Haryana, India

Senior Executive\- Digital marketing and communication at Finovista, Feb 2023 \- Apr 2024 · 1 yr 3 mos, Delhi, India

## Education

Bachelor of Business Administration \- BBA, Institute of Information Technology & Management

Adarsh Public School

[View the original profile](https://tal.club/meet/khushi-birhman)

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