Headline

The CRM specialist who’ll actually open theme.liquid | Lifecycle Marketing & MarTech for D2C | Currently scaling retention at @DamGoodFish across NCR

About

CRM and retention specialist building lifecycle marketing for Indian D2C brands. Currently leading CRM at @DamGoodFish, where I built the CleverTap stack from the ground up and own retention strategy across NCR. What sets me apart from most CRM hires: I work end-to-end across the stack: from Web SDK installation, webhook architecture, and event schema design through to journey orchestration and RFM segmentation. I'm the CRM specialist who'll actually open theme.liquid, push back on a vendor's Sales Order, and recommend a budget reallocation in the same week. Stack: CleverTap • Gupshup • Shopify • Firebase • Meta Ads • Google Ads • Excel If you're building a serious retention function at a D2C brand, or you want to talk about CRM for the Indian market, I'm easy to find. 📩 khushibirhman0@gmail.com

Location

New Delhi

AI stack

cursor

n8n

notion

openai

Work experience

Performance Executive (CRM & Retention Lead) at DamGoodFish, Apr 2025 - Present · 1 yr 2 mos, Gurugram, Haryana, India, CRM and retention specialist running the full life-cycle marketing function at a D2C food brand in Delhi NCR. What I bring to a CRM function: ● Full-stack MarTech implementation. Clever Tap (Web SDK, mobile SDK, journeys, boards, segments, events), Gupshup, Shopify, Firebase, web-hook architecture, identity resolution. ● Life-cycle marketing strategy. Journey design across push, Whats App, email, and in-app. Win-back, abandoned cart, first-order activation, and behavioural segmentation built around real operational constraints. ● Retention analytics. RFM segmentation, cohort analysis, KPI dash-boarding, A/B testing, MAU governance, and CEO-level reporting on repeat rate, AOV, and channel ROAS. ● Vendor and commercial judgement. Vendor evaluation, Sales Order review, contract negotiation, and platform migrations (recently led WATI to Gupshup transition end-to-end). ● Annual planning and budget strategy. AOP authorship, channel mix decisions, budget reallocation recommendations, and 90-day execution road-maps tied to retention KPIs. The CRM specialist who'll actually open theme.liquid, push back on a vendor's commercials, and recommend a budget reallocation in the same week.

Marketing Executive at The Sock Street, Apr 2024 - Mar 2025 · 1 yr, Gurugram, Haryana, India

Senior Executive- Digital marketing and communication at Finovista, Feb 2023 - Apr 2024 · 1 yr 3 mos, Delhi, India

Education

Bachelor of Business Administration - BBA, Institute of Information Technology & Management

Adarsh Public School