Headline

Brand Marketing Manager | Integrated Campaigns | Consumer Insights | Creative Strategy | D2C & Beauty

About

I’m a Brand Marketing Manager with 7+ years of experience building brand visibility, shaping communication strategy, and driving integrated campaigns across D2C, beauty, wellness, and tech‑enabled services. My work blends consumer insights, competitive analysis, and category understanding with creative storytelling to deliver campaigns that move both perception and performance metrics. I’ve led brand events with 1100+ attendees, driven 3000+ conversions through optimized lifecycle communication, and launched GTM initiatives with ₹50L+ budgets. I enjoy working at the intersection of strategy and execution - partnering with creators, agencies, and cross‑functional teams to build brands people connect with. Actively exploring brand‑marketing roles across consumer, D2C, lifestyle, beauty, and digital‑first brands.

Location

Mumbai

AI stack

codex

cursor

opencode

Work experience

Marketing Manager at Borzo India, Nov 2024 - Present · 1 yr 10 mos, India

Social Media Manager at Borzo India, May 2023 - Present · 3 yrs 4 mos, Mumbai, Maharashtra, India

Brand Strategist at Maki cosmetics, Aug 2022 - Apr 2023 · 9 mos, Mumbai, Maharashtra, India

Social Media Strategist at DETALES BRAND COMMUNICATIONS, Nov 2021 - Aug 2022 · 10 mos, Mumbai

Marketing Intern at ASSERTION, Apr 2021 - Jul 2021 · 4 mos, Targeting our audience through email marketing via A/B testing for partners and customers and reviewing the insights for each campaign in order to finalise the next campaign Using social media platform like Linkedin posts and Linkedin paid ads to reach our target audience Tracking the growth via Google analytics and Zoho and preparing a report to finalise the strategy for the next month

Marketing at J’adore, Jun 2016 - Jan 2019 · 2 yrs 8 mos, India, Plan strategize and execute marketing designs and activities to establish and maintain brand presence in the market. Build and manage the company’s social media profiles and presence, including Facebook, Instagram and Snapchat. Explore new ways to engage and identify new social networks to reach our target buyers. Organising events such as product launches, exhibitions and photo shoots. Developing strategies and managing marketing campaigns across online platforms to ensure that the product meets the expectations of the customers.

Education

Master of Business Administration - MBA, Marketing, Welingkar Institute of Management

Bachelor’s Degree, Management Studies, Mithibai