Khushboo P. profile photo 1 on Tal

Khushboo P.

AI-powered Performance and Growth Marketer for AI Astrology | Google and Meta certified professional with 9+ years of experience in Performance and Digital marketing | Trident Group, St. Botanica

Chandigarh

6+ years of work experience

Jan 202610 mosPresent

Chandigarh, India

Oct 20241 yr 6 mosMar 2026

Customer Journey Mapping Behavioral Analytics & Heatmap Insights Programmatic Advertising Optimization/ Troubleshooting Conversion Rate Optimization (CRO) Strategy Website Optimization Performance Marketing Metrics & Growth Strategy Account-Based Marketing (ABM) Strategy
Trident Group India
May 20231 yr 6 mosOct 2024

● Designed customized digital solutions for clients by integrating data analytics and market analysis, leading to a 20% boost in engagement and 25% growth in new user acquisition ● Conducted in-depth market trend analysis, providing insights that influenced the strategic roadmap for 2025 ● Utilized sales data and KPIs to monitor campaign performance, enabling 35% growth in revenue and 50% increase in ROAS by refining targeting and content strategies based on performance insights ● Established robust performance tracking systems for influencer marketing campaigns, leading to a 25% improvement in campaign effectiveness and better alignment with business goals ● Served as a trusted advisor and mentor, supporting team growth and contributing to business performance by establishing effective workflows and data-driven methodologies Lead Ads, Social media strategy, Google Ads, ORM, Influencer Marketing, Internal briefing, Branding, Vendor management, Performance marketing Social media tools Hootsuite, Google Analytics, Hubspot, Facebook Ads Manager, Meta Suite, Facebook Business Manager, Excel, SQL
May 20203 yrsApr 2023

Chandigarh, India

US Market expansion strategy execution. Virality and followership boost campaign. Spearheaded lead generation and conversion optimization for an EdTech platform, improving enrollment pipeline. Targeted digital ad campaigns across Google ads and Meta platforms.
Emmbros Overseas Lifestyle : Creators of St.Botanica, Oriental Botanics, Man Arden, MuscleXP
Nov 20197 mosMay 2020

Chandigarh, India

Social media strategy for Facebook, Instagram, YouTube, LinkedIn and Tik Tok. Team Handling, paid ads for social channels, Influencer Marketing, Online Reputation Management, Performance marketing

Khushboo’s AI Stack

claude code
claude code
elevenlabs
elevenlabs
gemini
gemini
grok
grok
lovable
lovable
meta
meta

Education

Panjab university

BCA, Master of Business Administration (M.B.A.), PGD in Advertising and Public Relations, Marketing & Business Analytics

Panjab university

20116 yrs2017

Join Khushboo and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Khushboo P. on Tal

Headline

AI-powered Performance and Growth Marketer for AI Astrology | Google and Meta certified professional with 9+ years of experience in Performance and Digital marketing | Trident Group, St. Botanica

About

Helping brands reach full potential in AI Tech space with paid media campaigns and brand partnerships.

Location

Chandigarh

AI stack

claude code

elevenlabs

gemini

grok

lovable

meta

Work experience

Head Performance and Growth Marketing at Karmic Awakenings, Jan 2026 - Present · 10 mos, Chandigarh, India

Performance Marketing Consultant at MarTech, Oct 2024 - Mar 2026 · 1 yr 6 mos, Customer Journey Mapping Behavioral Analytics & Heatmap Insights Programmatic Advertising Optimization/ Troubleshooting Conversion Rate Optimization (CRO) Strategy Website Optimization Performance Marketing Metrics & Growth Strategy Account-Based Marketing (ABM) Strategy

Digital Marketing Manager at Trident Group India, May 2023 - Oct 2024 · 1 yr 6 mos, ● Designed customized digital solutions for clients by integrating data analytics and market analysis, leading to a 20% boost in engagement and 25% growth in new user acquisition ● Conducted in-depth market trend analysis, providing insights that influenced the strategic roadmap for 2025 ● Utilized sales data and KPIs to monitor campaign performance, enabling 35% growth in revenue and 50% increase in ROAS by refining targeting and content strategies based on performance insights ● Established robust performance tracking systems for influencer marketing campaigns, leading to a 25% improvement in campaign effectiveness and better alignment with business goals ● Served as a trusted advisor and mentor, supporting team growth and contributing to business performance by establishing effective workflows and data-driven methodologies Lead Ads, Social media strategy, Google Ads, ORM, Influencer Marketing, Internal briefing, Branding, Vendor management, Performance marketing Social media tools Hootsuite, Google Analytics, Hubspot, Facebook Ads Manager, Meta Suite, Facebook Business Manager, Excel, SQL

Performance Ads Specialist at Diverse clientele, May 2020 - Apr 2023 · 3 yrs, Chandigarh, India, US Market expansion strategy execution. Virality and followership boost campaign. Spearheaded lead generation and conversion optimization for an EdTech platform, improving enrollment pipeline. Targeted digital ad campaigns across Google ads and Meta platforms.

Social Media Manager at Emmbros Overseas Lifestyle : Creators of St.Botanica, Oriental Botanics, Man Arden, MuscleXP, Nov 2019 - May 2020 · 7 mos, Chandigarh, India, Social media strategy for Facebook, Instagram, YouTube, LinkedIn and Tik Tok. Team Handling, paid ads for social channels, Influencer Marketing, Online Reputation Management, Performance marketing

Education

BCA, Master of Business Administration (M.B.A.), PGD in Advertising and Public Relations, Marketing & Business Analytics, Panjab university