Headline

Campaign Specialist at Pocketful | Content/Copywriting Expert

About

Copy that sits in a dashboard and never gets clicked is just wasted budget. I fix that. Over the last 4+ years, I've built and led content that actually moves numbers — a 119% jump in CTR at Testbook, 25K monthly follower gains at GeeksforGeeks, and campaigns across push, email, WhatsApp, SMS, and video that didn't just reach people but got them to act. At Testbook, I wasn't just writing. I was owning campaign strategy for SuperCoaching and Testbook Pass, aligning copy with business goals, managing CRM workflows, getting WhatsApp utility approvals through, and working across teams to make sure nothing fell through the cracks before a sale went live. Festive campaigns, JAS quarter pushes, event-based sales, I've built the playbook for most of it. Before that, at GeeksforGeeks, I ran community and content across Telegram, Instagram, and LinkedIn for their Job Portal. We grew it by 25,000 followers a month. That kind of growth doesn't happen by accident, it happens when you understand your audience well enough to write for them, not at them. My background in journalism keeps me honest. I don't dress up weak ideas with fancy words. I find the real story, shape it for the right channel, and make sure it earns its place in someone's inbox or feed. What I'm looking for next is a Content Lead or Creative Head role where I can build and mentor a team, shape strategy from the top, and own outcomes, not just deliverables. If you're hiring for that kind of role in Delhi NCR or open to remote, let's talk. Reach me at wordsmith.khushboo@gmail.com

Location

Delhi

AI stack

cursor

opencode

claudecode

Work experience

Campaign Specialist at Pocketful, Jun 2026 - Present · 3 mos, Delhi, India

Personal goal pursuit at Career Break, Nov 2025 - Apr 2026 · 6 mos, Took an intentional career break to pursue personal growth, reflect on long-term professional goals, and make a considered decision about my MBA specialisation. During this period I enrolled in an MBA in Marketing Management through distance learning and took time to recharge, gain clarity, and return to work with renewed focus and creative energy.

Senior Copywriter at Testbook, May 2025 - Nov 2025 · 7 mos, Noida, Uttar Pradesh, India, Led campaign copy for SuperCoaching, Super Pass LIVE & Testbook Pass, aligning messaging with revenue targets, achieving 119% CTR growth in the JAS quarter. Managed end-to-end CRM workflows across push, email, SMS & WhatsApp, reducing campaign turnaround time by 30%. Drove WhatsApp utility approvals and built personalized messaging flows. Executed festive & event-based sales campaigns across channels.

Copywriter at Testbook, Apr 2024 - May 2025 · 1 yr 2 mos, On-site, Crafted segmented push notifications for government job aspirants, improving open rates through audience-specific messaging. Built personalized email, SMS & WhatsApp campaigns using analytical insights, improving campaign conversion rates.

Marketing Executive at GeeksforGeeks, Oct 2022 - Mar 2024 · 1 yr 6 mos, Grew Job Portal followers by 25,000 monthly across Telegram, Instagram & LinkedIn through targeted content and community strategy. Planned and executed brand campaigns, increasing overall page engagement by 40% within 6 months. Monitored campaign performance and optimized content scheduling, reducing posting inefficiencies by 20%.

Content Writer (News) at GeeksforGeeks, Jan 2022 - Oct 2022 · 10 mos, Published 250+ finance, business & tech articles monthly, consistently ranked among top-read pieces on the platform. Used trend research and data signals to pitch and produce timely content, improving article relevance and organic reach.

Editorial Intern at ETHRWorld, May 2021 - Nov 2021 · 7 mos, Noida, Uttar Pradesh, India, Took interviews of CHROs, CEOs and worked on several stories, some of them focusing on Diversity and Inclusion. Responsibilities included editing press releases, working on CMS and updating social media. Interviewed 15+ CHROs and CEOs, producing long-form editorial pieces on D&I and future-of-work themes. Edited and coordinated daily article releases, maintaining quality across 20+ pieces per month on CMS.

Education

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services, Jesus and Mary College (JMC), Delhi

BA Hons Journalism, Writing, General, Bharati College