Headline

Brand Marketing | Consumer Brand Builder | Co-founder @Kapemai | IIM Trichy

About

As a digital marketer, I'm all about connecting the dots between businesses and their audiences. With my extensive experience in content creation, link-building, backlink analysis, and SEO tools, I help websites climb the ranks and reach their full potential.

Location

Greater Bengaluru Area

AI stack

claude

elevenlabs

gemini

grok

ChatGPT

Work experience

Co-Founder at Kapemai, Mar 2024 - Present · 2 yrs 8 mos, Hybrid, Co-founded Kapemai, a premium Indian tea brand on a mission to make conscious tea consumption more enjoyable. I lead brand strategy, product development, marketing, and go-to-market execution, working across every stage of building the business from sourcing and product testing to retail partnerships and customer acquisition. Key Responsibilities • Led the development and launch of Kapemai's premium tea portfolio, overseeing branding, packaging, positioning, and go-to-market strategy. • Conducted product R&D by testing new teas and beverage concepts through 35+ live pop-up events, collecting real-time customer feedback to validate flavour profiles, pricing, packaging, and product-market fit. • Built Kapemai's omnichannel presence across D2C (Shopify), Amazon, premium retail stores, cafés, and experiential events. • Developed partnerships with cafés, retailers, suppliers, and manufacturing partners to scale distribution and operations. • Managed digital marketing across Instagram, influencer collaborations, PR, content creation, email marketing, and community building. • Oversaw inventory planning, packaging, fulfilment, logistics, and day-to-day business operations. • Conducted market research and consumer interviews to identify opportunities for new premium and functional tea products. Highlights 🏆 Winner, buildspace Nights & Weekends Season 5 - Selected from 70,000+ global applicants - Awarded a US$5,000 Build Grant after Demo Day 🌱 Built Kapemai from idea to commercial launch ☕ Executed 35+ experiential pop-up events across Bangalore 🏪 Established partnerships with premium cafés and retail stores 📦 Successfully launched and scaled a portfolio of 5 premium tea SKUs

Engagements: Senior Analyst at iQuanti, Apr 2025 - Jun 2025 · 3 mos, Bengaluru, Karnataka, India · Hybrid

Engagements: Management Trainee at iQuanti, Jan 2024 - Apr 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India · Hybrid

Products (Credello): Management Trainee at iQuanti, May 2022 - Dec 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India · Hybrid, SEO analyst specializing in the financial sector, currently driving organic visibility and traffic growth for iQuanti's flagship financial aggregate product, Credello. Leveraging data-driven strategies to optimize website performance and enhance user experience. Joining the dots between search engine algorithms and user intent to achieve exceptional results.

Sales And Marketing Intern at Big Boy Toyz Ltd, Apr 2021 - May 2021 · 2 mos, Gurugram, Haryana, India

Core Member of Cultural Committee at Indian Institute of Management Tiruchirappalli, Oct 2020 - May 2022 · 1 yr 8 mos, Tiruchirappalli, Tamil Nadu, India, • Cultural Committee, Indian Institute of Management Trichy having 17 members. • Organize the annual Business and Cultural festival of IIMT- “Dhruva” which attracts more than 10,000 participants competing in 17 business and cultural competitions at the national level. • Organization and management of cultural events, competitions, festival celebrations, and trips. • Initiated online festive celebrations during Covid19 pandemic. • Media relations and content creation on various platforms.

Manager/Player at OTP Gaming, Aug 2018 - Nov 2019 · 1 yr 4 mos, Bengaluru, Karnataka, India, •Esports Team. •Team manger. •5th position player

Education

Master of Business Administration - MBA, Indian Institute of Management Tiruchirappalli

Bachelor of Science, Biotechnology, St Joseph's University