Headline

Monetization & Commercialization Strategist | Turning Complex Technologies into Scalable Growth Across AI + SaaS + Industrial Systems

About

Commercialization strategist bridging the gap between technical innovation and commercial execution. From drilling and logging wells in the oilfield to leading monetization strategy for multi-billion-dollar SaaS + AI portfolios, I specialize in turning technical complexity into scalable commercial outcomes. My focus is commercializing complexity — helping organizations define product-market fit, pricing, packaging, positioning, and growth strategies for everything from AI-driven platforms to next-generation programmable materials. Current & Past Focus: → Monetization Leadership: Scaling global technology and AI platforms at Zendesk and Salesforce → Growth Strategy: Pricing and commercialization strategy + C-suite advisory at Simon-Kucher → Industrial Engineering: Operational leadership at Chevron and Schlumberger → Advisory: Frontier technology, advanced materials, and U.S.–Bangladesh economic collaboration I’m particularly interested in where technical innovation meets real-world execution at the intersection of technology, industrial systems, geopolitics, and Texas’s rapidly evolving economy.

Location

Houston

AI stack

gemini

openai

ChatGPT

ChatGPT Images

Work experience

Monetization / Pricing Strategy at Zendesk, May 2026 - Present · 6 mos, Zendesk is a global SaaS and AI platform serving 100,000+ businesses worldwide. Driving monetization strategy across AI-powered customer and employee experience platforms, focused on pricing, packaging, positioning, and scalable growth.

Strategic Advisor, Growth & Commercialization (Deep tech) at ATSP Innovations, Mar 2026 - Present · 8 mos, Houston, TX, Part-time strategic advisory role supporting commercialization and growth of a next-generation programmable materials platform. Focused on market entry, positioning, and translating deep-tech innovation into scalable commercial partnerships and revenue opportunities.

Founding Board Director (Non-Profit) at US Bangladesh Unity Initiative, Oct 2024 - Present · 2 yrs 1 mo, Houston, TX, US-Bangladesh Unity Initiative is a Houston-based strategic platform advancing United States & Bangladesh collaboration across investment, energy, technology, and innovation through partnerships with leaders across government, industry, and the diaspora.

Director, Monetization Strategy (Corporate Strategy) at Salesforce, Aug 2024 - May 2026 · 1 yr 10 mos, Salesforce is one of the world’s largest technology companies and the pioneer of SaaS. Owned monetization strategy for the Service Cloud portfolio ($10B+), leading pricing, packaging, positioning, and go-to-market strategy. Led commercialization for Salesforce’s entry into Agentic IT & HR Service, defining monetization and market positioning.

Senior Manager at Salesforce, Feb 2022 - Jul 2024 · 2 yrs 6 mos, Oct 2023 – Jul 2024: Monetization lead for the Commerce Cloud portfolio ($1B+). Led packaging and commercialization strategy to reposition Commerce Cloud against Shopify and modern commerce platforms. Feb 2022 – Sept 2023: Drove pricing and growth strategy across Marketing Cloud and Data Cloud, shaping monetization models and go-to-market strategy.

Senior Consultant > Manager > Senior Manager (Growth Strategy) at Simon-Kucher, Jul 2019 - Feb 2022 · 2 yrs 8 mos, Simon-Kucher is a global growth and commercial strategy consultancy, widely recognized as the world leader in monetization strategy. Advised C-suite leaders across technology, energy, industrial, and hospitality sectors on commercialization, pricing, packaging, and go-to-market strategies.

Education

Master of Business Administration - MBA, Competitive and Organizational Strategy, Marketing, Pricing, University of Rochester - Simon Business School

Bachelor of Science (B.Sc.), Mechanical Engineering, Bangladesh University of Engineering and Technology

Public links

behance.net: https://www.behance.net/gallery/252593015/INTGRA-The-Future-of-Interior-Workflows