Headline

Warner Bros Discovery | Marketing | Brand Strategy · Integrated Campaigns · Growth | OTT & Entertainment

About

Before streaming became India's default entertainment habit, I was helping brands figure out how to reach audiences in a rapidly changing media landscape. My career has taken me from building new business functions at Zomato to helping shape marketing strategy for some of the country's most influential entertainment brands, including Netflix India and Warner Bros. Discovery across films, series, sports, kids, and non-fiction entertainment. My focus has always been the intersection of consumer behavior and business growth—turning audience insights into go-to-market strategies, full-funnel campaigns, and measurable outcomes. Along the way, I've experimented with emerging formats, creator ecosystems, and digital-first storytelling before they became mainstream. Today, I lead Strategy & Media at Warner Bros. Discovery, partnering with leadership teams to grow audiences and build marketing that drives business impact.

Location

Mumbai

AI stack

antigravity

cursor

opencode

Work experience

Lead - Marketing Strategy at Warner Bros. Discovery, Apr 2022 - Present · 4 yrs 5 mos, India, Driving brand growth and subscriber acquisition for Warner Bros Discovery's India portfolio — discovery+ and legacy linear brands, across digital and integrated marketing.

Group Head - Netflix at WPP Media, Jan 2019 - Apr 2022 · 3 yrs 4 mos, Mumbai, Maharashtra, India, $30M budget ownership, 30+ integrated campaigns across brand & content launches. Built Netflix India's mass-market playbook: regional first campaigns that expanded consideration

Business Manager - Mondelez at DENTSU AEGIS NETWORK, Jun 2017 - Dec 2018 · 1 yr 7 mos, Mumbai Area, India, Managed media strategy and planning for Mondelez India's $22M non-chocolate portfolio — Oreo, Tang, Bournvita — across FMCG categories. ▸ Owned $22M annual media plan across Oreo, Tang, and Bournvita; contributed to 8% revenue growth for Bournvita

Strategic Account Manager at Zomato, Sep 2015 - Aug 2016 · 1 yr, Built Zomato's first Enterprise Accounts function — responsible for driving adoption of digital advertising, online ordering, dine-out, and CRM products among India's largest restaurant chains.

Senior Sales Manager at Zomato, Mar 2015 - Sep 2015 · 7 mos, ▸ Launched Online Ordering GTM: scaled from $0 to $1M MRR in under 12 months by winning C-suite buy-in at top enterprise accounts

Sales Manager at Zomato, Jul 2014 - Mar 2015 · 9 mos, - Scaled the ads business converting dead leads into high paying clients

Education

Bachelor of Arts (B.A.), Economics, St. Xavier's College