Headline

Product Manager at SplashLearn | ex-Classplus | B2B & B2C | Expertise in Growth, Retention & 0-1 Products

About

I build products that drive measurable growth. Currently leading teacher product at SplashLearn, I've spent 5+ years turning user insights into products that scale - from launching a monetization platform generating ₹1 Crore+ monthly GMV to improving conversion rates by 15% through rigorous experimentation. My approach to building products is simple: deeply understand users, experiment, and ship products which deliver business impact. At Classplus, I sped'd, designed, and launched the white-label marketing automation suite, along with numerous optimisation based on data-driven analysis , growing SaaS revenue by 30%. I also won Classplus's Tech Hackathon 2022 by leading a team that built an automated subscription management product for creators on Telegram. The project didn't end at the hackathon—we shipped it to production, solving a real pain point for users spending hours manually managing groups and subscriptions on Telegram. More recently, at SplashLearn, I have revamped the parent signup flows to improve the user signup journey resulting in significant user growth of 15% in our PTL loop. Here, I have been on a mission to improve user retention by constantly delivering more value to users. In addition, I have led the charge in building new tools and workflows for teachers that fundamentally improve their efficiency and help them improve learning outcomes for their students. I bring a unique combination of B2B SaaS and B2C consumer product experience, with proven ability to launch products from scratch and scaling them through data-backed experiments. Let's connect if you're building products that require growth expertise, experimentation rigor, and cross-functional leadership. Always happy to discuss product challenges, share learnings, or explore opportunities.

Location

Noida

AI stack

claude

claudecode

Work experience

Product Manager at SplashLearn, Feb 2024 - Present · 2 yrs 9 mos, Gurugram

Product Manager at Classplus, Sep 2022 - Feb 2024 · 1 yr 6 mos, Noida, Growth Product Manager for Classplus Creator Product, focused on driving product adoption and paid courses conversion. - Led development of a new SaaS product featuring a Website Builder platform and multichannel campaign manager supporting Whatsapp, Push and Email channels for acquisition, nurturing and retargeting of users, growing SaaS revenue by 30% - Built a 0-1 business product for creators to monetize their audience by automating payment collection and subscription management on engagement channels like Telegram, resulting in paid conversion growth by 4x and and an additional GMV of Rs 1 Cr+ - Optimized the payment checkout screen by analysing the behaviour of the users, the performance of the different payment methods, and the user’s journey on each payment method, which ultimately led to an increase in user conversion by 4% - Improved the customer experience while purchasing course by reducing the friction in user’s journey and improving the visibility of the coupons on the course overview screen, ultimately leading to an increase in "Buy now" clicks by 20%

Associate Product Manager at Classplus, Oct 2021 - Aug 2022 · 11 mos, Noida, Uttar Pradesh, India, Responsible for Product Planning, execution and instrumentation of new features under the Assessment and Whitelabel product - Managed the Assessment product roadmap, collaborated with Testbook team to build a new real exam test interface to improve UX, increasing monthly attempts by 5% - Built and validated hypothesis through customer connects for dropping engagement rates of the assessment product, identified and executed growth levers to re-engage users - Responsible for Product planning, defining product requirements, Low-fidelity designs, stakeholder management and execution of the mission critical Role based access feature in the whitelabel product, improving customer activity score by 30%

Product Marketing Manager at Bausch + Lomb, Mar 2020 - Sep 2021 · 1 y 6 mo, Gurgaon, - Ideated a Direct to Consumer Contact Lens Service and proposed a business plan consisting of Market Analysis, Sales and Marketing Plan, Strategic Partnerships and Financial Projection - Recommended geographical areas for establishing new distributor to improve direct coverage based on demographic and economic development factors followed by one on one interviews with Area Sales Managers to understand Market dynamics and further drill down on potential areas identification - Identified Target dealers for one of the monthly schemes which led to monthly coverage increase in terms of new dealers billed by 19% MoM - Developed a Sales Data Analysis Model providing territory specific product insights for trade scheme development - Revamped the India website and redesigned persona-based customer journeys for an online free-trial service, increasing new-user acquisition by 80% over six months.

Account Management Intern at Wipro Limited, May 2019 - Jun 2019 · 2 mos, Hyderabad Area, India, As an intern in the Delivery organisation, my project entailed devising levers for improving the organic growth in one of the key client account through delivery. - Analysed 3-year Sales Data to quantify YoY growth in organic revenue, YoY growth in revenue from new opportunity and YoY revenue churn - Identified focus areas for delivery-led growth based on company SWOT and competitor analysis - Conducted one on one interviews with delivery managers based on the hypotheses developed to understand pain points leading to lack of growth in the account - Devised levers for delivery-led growth and proposed a roadmap to achieve 10% growth in the account

Technical Analyst at Stryker, Sep 2017 - May 2018 · 9 mos, Gurgaon, India, - Designed, developed and scaled a Test Automation Framework for interface testing of enterprise-wide SAP ERP implementation which led to cost-savings of approx $30K per test run - Supervised and trained a team of 5 members on the framework which enabled them to build automation scripts leading to improvement in test execution efficiency by 90%

Associate Technical Analyst at Stryker, May 2016 - Sep 2017 · 1 yr 5 mos, Gurgaon, India, - Developed Test plans to assess functionality, performance, reliability, stability and compatibility with other systems for Stryker's Internal Web & Mobile applications - Developed a framework leveraging pairwise testing leading to a 90% reduction in total test cases while maintaining complete coverage

Education

Master of Business Administration, General Management, Institute of Management Technology, Ghaziabad

Product Management, PM School by NextLeap