Keshav Saraf
Shop@POP | Zepto | Entrepreneur | IIM-Rohtak
Bengaluru
4+ years of work experience
Dec 20259 mosPresent
Bengaluru, Karnataka, India
Helping build Shop at POP
Growing Electronics and Home category for POP
May 20259 mosJan 2026
Oct 20232 yrs 1 moOct 2025
India
At Parrot Ventures, I led the launch and growth of multiple e-commerce brands. One of the key projects was the development of PaperUS, a shipping label brand. I conducted in-depth market research to identify product opportunities and successfully launched on Amazon USA. By strategically optimizing PPC campaigns and SEO, I significantly reduced ad costs and improved operational efficiency. I worked closely with Chinese vendors to negotiate product pricing and enhance packaging, which ultimately led to a significant improvement in margins.
In addition, I managed the online P&L for a children's apparel brand in Kolkata, contributing to a notable increase in customer reach and brand revenue. I also set up an online presence for a men's footwear brand, driving growth through e-commerce channels and refining quality management protocols to ensure high customer satisfaction and lower return rates. Throughout these projects, I applied my expertise in market analysis, vendor relations, and digital marketing, building a portfolio of brands with a focus on long-term growth and customer experience.
Aug 20221 yr 3 mosOct 2023
Greater Kolkata Area
At Shiva Polytubes, I spearheaded the expansion of operations into the Kolkata region, successfully establishing a fulfillment center within the first month. My focus was on understanding the market dynamics through detailed competitor analysis and market research, which led to the strategic onboarding of retail dealers and the optimization of our product range to better meet customer needs. I organized and conducted workshops with hundreds of plumbing professionals, sharing insights and educating them on the product’s value.
Additionally, I built and implemented training modules for sales teams and set performance metrics, leading to significant improvements in sales and customer experience. I expanded our distribution footprint into multiple districts, building a strong network of dealers and sub-dealers, while strengthening client relationships through loyalty programs and continuous feedback.
Dec 20219 mosAug 2022
India
At ICICI Bank, I played a key role in building and optimizing the trade finance products Insta EPC and eSoftex by connecting APIs and automating essential tasks, significantly reducing processing time for multiple companies. I worked closely with cross-functional teams to enhance product features and improve adoption rates. This experience deepened my expertise in product management, process improvement, and delivering customer-centric solutions in the financial sector
Keshav’s AI Stack
Education
PGDM
Indian Institute of Management Rohtak
20172 yrs2019
Bachelor of Business Administration - BBA, Finance, General
Christ University, Bangalore
20133 yrs2016
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