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Keshav Rai

Head, Retail and Marketplaces @ FS Life | Ex - Founder | Ex- OYO, Swiggy | PEC

New Delhi

9+ years of work experience

FS Life (FABLE STREET| Pink Fort)
Apr 20265 mosPresent

FS Life (FABLE STREET| Pink Fort)
Feb 20251 yr 3 mosApr 2026

Gurugram, Haryana, India

Leading growth across India’s biggest marketplaces for Fablestreet and Pinkfort. Brands that are focused on innovation in fashion and lifestyle, designed around the modern Indian woman.
Airblack
Dec 20213 yrs 1 moDec 2024

Gurugram, Haryana, India

Led growth and GTM for Airblack and set it up as a leading academy in skill training, empowering millions of women aspiring to pursue a career in high demand sectors like beauty and culinary arts. • Achieved 110% revenue growth YoY with innovative GTM strategies. • Built and scaled a community of 1M+ across multiple categories, achieving high engagement and retention. • Reduced CAC by 3.6x and increased ROAS to 4.5 through creative strategy, CRM and optimized performance marketing campaigns across Meta and Google platforms while managing sizable budgets. • Setup influencer-led campaigns with 500+ creators on Instagram and YouTube, significantly lowering acquisition costs and improving customer acquisition. • Managed P&L for all categories and led a team of 25 cross-functional professionals across marketing, design, and pre-sales, quadrupling sales productivity and unlocking high contribution margins.
Baabae
Feb 20192 yrs 9 mosOct 2021

India

Baabae was India's first 10 min - quick commerce company. • Launched and scaled India’s first 10-minute hyperlocal delivery app, achieving ₹1M GMV in pilot with 80% customer retention, rated 4.9. • Expanded product assortment to 1,500+ SKUs, in 5+ categories negotiating supplier contracts to secure competitive pricing. • Reduced avg delivery times to 9 minutes with innovative last mile logistics and a fully electric delivery fleet. • Raised retail funding to scale operations and optimize customer satisfaction in a competitive quick commerce market.
OYO
Jul 20188 mosFeb 2019

Gurgaon, India

• Established and led the technology sales vertical at OYO, setting up sales teams in 6 metropolitan cities. • Achieved a 35% increase in OYO clients paying more than 4% through tailored service offerings and upsell strategies. • Boosted client retention by 80% and increased service adoption by 77% across OYO properties.
Swiggy
Oct 20177 mosApr 2018

Delhi NCR

-Awarded ‘Swiggstar – Hunger Saviour Award’ for overall performance and outstanding customer experience. Managed end-to-end client relationships devising comprehensive growth strategies to deliver best-in-class results and achieving delightful customer experience Spearheaded a team of 11 people for: -‘Swiggy Select’ campaign in Delhi region securing 24% GMV in 1 month by onboarding top grossers in NCR on an exclusive online ordering. -Demand generation through ideation and implementation of co-branding strategies leading to a 35% Orders per day growth in zones under management. 
 -Achieved a growth of 460% in orders per day in a quarter setting a benchmark for fastest growth. -Created a marketing commodity: ‘Half-Price Store’ which offered selective discounts on surplus inventory for the discount sensitive market resulting in 17% growth in traffic w-o-w and 15% growth in trade discounted offers. -Achieved a role upgrade from Sales Manager in a tenure of 9 months owing to exceptional results.
Swiggy
Jan 20179 mosSep 2017

New Delhi Area, India

Keshav’s AI Stack

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Education

Punjab Engineering College

Bachelor’s Degree, Computer Science and Engineering

Punjab Engineering College

The Army Public School, Dhaula Kuan, New Delhi

The Army Public School, Dhaula Kuan, New Delhi

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Headline

Head, Retail and Marketplaces @ FS Life | Ex - Founder | Ex- OYO, Swiggy | PEC

About

With over 10 years of spearheading transformative growth across diverse sectors, I bring a blend of strategic vision and executional prowess. My specialisation lies in building scalable systems that drive revenue, reduce customer acquisition costs, and boost operational efficiency. My expertise spans from GTM initiatives to full-funnel marketing and P&L management across e-commerce, consistently delivering measurable results that align with business objectives.

Location

New Delhi

AI stack

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Work experience

Head of Retail and Marketplaces at FS Life (FABLE STREET| Pink Fort), Apr 2026 - Present · 5 mos

Head of Marketplaces at FS Life (FABLE STREET| Pink Fort), Feb 2025 - Apr 2026 · 1 yr 3 mos, Gurugram, Haryana, India, Leading growth across India’s biggest marketplaces for Fablestreet and Pinkfort. Brands that are focused on innovation in fashion and lifestyle, designed around the modern Indian woman.

Head of Growth at Airblack, Dec 2021 - Dec 2024 · 3 yrs 1 mo, Gurugram, Haryana, India, Led growth and GTM for Airblack and set it up as a leading academy in skill training, empowering millions of women aspiring to pursue a career in high demand sectors like beauty and culinary arts. • Achieved 110% revenue growth YoY with innovative GTM strategies. • Built and scaled a community of 1M+ across multiple categories, achieving high engagement and retention. • Reduced CAC by 3.6x and increased ROAS to 4.5 through creative strategy, CRM and optimized performance marketing campaigns across Meta and Google platforms while managing sizable budgets. • Setup influencer-led campaigns with 500+ creators on Instagram and YouTube, significantly lowering acquisition costs and improving customer acquisition. • Managed P&L for all categories and led a team of 25 cross-functional professionals across marketing, design, and pre-sales, quadrupling sales productivity and unlocking high contribution margins.

Founder at Baabae, Feb 2019 - Oct 2021 · 2 yrs 9 mos, India, Baabae was India's first 10 min - quick commerce company. • Launched and scaled India’s first 10-minute hyperlocal delivery app, achieving ₹1M GMV in pilot with 80% customer retention, rated 4.9. • Expanded product assortment to 1,500+ SKUs, in 5+ categories negotiating supplier contracts to secure competitive pricing. • Reduced avg delivery times to 9 minutes with innovative last mile logistics and a fully electric delivery fleet. • Raised retail funding to scale operations and optimize customer satisfaction in a competitive quick commerce market.

Technology- Business Manager at OYO, Jul 2018 - Feb 2019 · 8 mos, Gurgaon, India, • Established and led the technology sales vertical at OYO, setting up sales teams in 6 metropolitan cities. • Achieved a 35% increase in OYO clients paying more than 4% through tailored service offerings and upsell strategies. • Boosted client retention by 80% and increased service adoption by 77% across OYO properties.

Senior Manager at Swiggy, Oct 2017 - Apr 2018 · 7 mos, Delhi NCR, -Awarded ‘Swiggstar – Hunger Saviour Award’ for overall performance and outstanding customer experience. Managed end-to-end client relationships devising comprehensive growth strategies to deliver best-in-class results and achieving delightful customer experience Spearheaded a team of 11 people for: -‘Swiggy Select’ campaign in Delhi region securing 24% GMV in 1 month by onboarding top grossers in NCR on an exclusive online ordering. -Demand generation through ideation and implementation of co-branding strategies leading to a 35% Orders per day growth in zones under management. -Achieved a growth of 460% in orders per day in a quarter setting a benchmark for fastest growth. -Created a marketing commodity: ‘Half-Price Store’ which offered selective discounts on surplus inventory for the discount sensitive market resulting in 17% growth in traffic w-o-w and 15% growth in trade discounted offers. -Achieved a role upgrade from Sales Manager in a tenure of 9 months owing to exceptional results.

Manager Sales at Swiggy, Jan 2017 - Sep 2017 · 9 mos, New Delhi Area, India

Education

Bachelor’s Degree, Computer Science and Engineering, Punjab Engineering College

The Army Public School, Dhaula Kuan, New Delhi