Keshav Kishore profile photo 1 on Tal

Keshav Kishore

Senior Marketing Manager - MySivi (YC W22) | Ex Dell

Greater Bengaluru Area

10+ years of work experience

AppX (YC S21)
Jun 20263 moPresent

Bengaluru

Scaling group of products at AppX, including 2 B2B SaaS products and 3 consumer products.
MySivi (YC W22)
Sep 20259 moJun 2026

Bengaluru

Helped Scale MySivi’s ARR from $1M to $10M in 6 months and Lovish AI from 0 to $1.5M ARR in 2 months by executing integrated growth marketing initiatives across paid, content and influencer marketing. Planned, launched, and optimized performance marketing campaigns across Meta Ads, Google Ads, Snapchat Ads, TikTok Ads, DSP in-app advertising, and retargeting channels to drive efficient user acquisition and revenue growth. Managed end-to-end paid acquisition including audience research, campaign structure, creative testing, budget allocation, funnel optimization, and performance analysis across multiple ad platforms. Worked closely with designers and video editors to develop high performing ad creatives, continuously improving CTR, CPA, ROAS, and conversion rates through A/B testing and creative iteration. Led AI-first content marketing strategy using Veo3, ElevenLabs, ChatGPT and AI creative workflows to scale content production across paid and organic channels. Built and scaled an influencer marketing program by identifying, negotiating, and managing creator partnerships that generated high quality TOF traffic and improved campaign performance. Ran continuous A/B experiments across creatives, audiences, landing pages, and messaging to improve acquisition efficiency. Collaborated closely with product, design, and growth teams to align marketing campaigns with product launches, activation, retention, and monetization goals. Leveraged campaign analytics and customer insights to continuously optimize marketing spend, messaging, landing pages, and overall conversion funnel performance.
Apr 20214 yrs 6 mosSep 2025

Bengaluru, Karnataka, India

Helped D2C and B2C brands achieve significant business growth and improved revenue outcomes through strategic media and content. Delivered high-ROAS ad campaigns (5-7x ROAS) using data-driven insights, continuous testing, and precise audience segmentation. Generated leads for the agency by cultivating a 30k+ follower Instagram presence focused on business growth within 4 months, showcasing organic growth expertise.
Dell EMC
Sep 20165 yrs 4 mosDec 2021

Bengaluru Area, India

Resolved complex technical issues for enterprise clients, maintaining high satisfaction with VMAX storage systems. Collaborated directly with the Engineering team to identify and resolve system bugs, contributing to product stability. Provided comprehensive technical support and mentored team members, enhancing overall team proficiency and client service delivery.

Keshav’s AI Stack

aistudio
aistudio
claude code
claude code
cursor
cursor
elevenlabs
elevenlabs
meta
meta

Education

B.Tech, Electronics and Communications Engineering

Dayananda Sagar Institutions, VTU

20124 yrs2016
Mount Assisi School

Mount Assisi School

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Headline

Senior Marketing Manager - MySivi (YC W22) | Ex Dell

Location

Greater Bengaluru Area

AI stack

aistudio

claude code

cursor

elevenlabs

meta

Work experience

VP Marketing at AppX (YC S21), Jun 2026 - Present · 3 mo, Bengaluru, Scaling group of products at AppX, including 2 B2B SaaS products and 3 consumer products.

Senior Marketing Manager at MySivi (YC W22), Sep 2025 - Jun 2026 · 9 mo, Bengaluru, Helped Scale MySivi’s ARR from $1M to $10M in 6 months and Lovish AI from 0 to $1.5M ARR in 2 months by executing integrated growth marketing initiatives across paid, content and influencer marketing. Planned, launched, and optimized performance marketing campaigns across Meta Ads, Google Ads, Snapchat Ads, TikTok Ads, DSP in-app advertising, and retargeting channels to drive efficient user acquisition and revenue growth. Managed end-to-end paid acquisition including audience research, campaign structure, creative testing, budget allocation, funnel optimization, and performance analysis across multiple ad platforms. Worked closely with designers and video editors to develop high performing ad creatives, continuously improving CTR, CPA, ROAS, and conversion rates through A/B testing and creative iteration. Led AI-first content marketing strategy using Veo3, ElevenLabs, ChatGPT and AI creative workflows to scale content production across paid and organic channels. Built and scaled an influencer marketing program by identifying, negotiating, and managing creator partnerships that generated high quality TOF traffic and improved campaign performance. Ran continuous A/B experiments across creatives, audiences, landing pages, and messaging to improve acquisition efficiency. Collaborated closely with product, design, and growth teams to align marketing campaigns with product launches, activation, retention, and monetization goals. Leveraged campaign analytics and customer insights to continuously optimize marketing spend, messaging, landing pages, and overall conversion funnel performance.

Co-Founder at RoasLabs, Apr 2021 - Sep 2025 · 4 yrs 6 mos, Bengaluru, Karnataka, India, Helped D2C and B2C brands achieve significant business growth and improved revenue outcomes through strategic media and content. Delivered high-ROAS ad campaigns (5-7x ROAS) using data-driven insights, continuous testing, and precise audience segmentation. Generated leads for the agency by cultivating a 30k+ follower Instagram presence focused on business growth within 4 months, showcasing organic growth expertise.

Senior Tech Analyst at Dell EMC, Sep 2016 - Dec 2021 · 5 yrs 4 mos, Bengaluru Area, India, Resolved complex technical issues for enterprise clients, maintaining high satisfaction with VMAX storage systems. Collaborated directly with the Engineering team to identify and resolve system bugs, contributing to product stability. Provided comprehensive technical support and mentored team members, enhancing overall team proficiency and client service delivery.

Education

B.Tech, Electronics and Communications Engineering, Dayananda Sagar Institutions, VTU

Mount Assisi School