Headline

Marketing & Branding || Ex intern - Kalyani steels Ltd. || Kirloskar Institute of Management (2023-25)

About

I am a PGDM student from Kirloskar Institute of Management, specializing in Marketing, and currently working as a Sales Executive at Coffee Day Beverages. I am passionate about market research, brand management, and business development. With hands-on experience in sales, client relationship management, data analysis, pricing strategy, and business growth, I have worked on projects involving market feasibility studies, competitive analysis, and strategic decision-making. During my internship at Kalyani Steels Ltd., I analyzed alloy steel import-export trends, pricing dynamics, and industrial marketing strategies. My strong command over Excel, PowerPoint, and data visualization tools has helped me present actionable insights to drive strategic growth. Currently, at Coffee Day Beverages, I am sharpening my skills in B2B sales, customer acquisition, and market expansion, contributing to brand visibility and revenue growth. Key Skills & Specializations: ✔ 𝐒𝐚𝐥𝐞𝐬 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 ✔ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 ✔ 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 ✔ 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 ✔ 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 & 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐄𝐱𝐜𝐞𝐥, 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈, 𝐓𝐚𝐛𝐥𝐞𝐚𝐮) ✔ 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 & 𝐂𝐥𝐢𝐞𝐧𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 Feel free to connect! 📩 Email: bhardwajkeshav595@gmail.com 📞 Contact: +91 9351588379

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

ChatGPT Images

Work experience

Marketing Trainee at Coffee Day Beverages, Mar 2026 - Present · 9 mos, Bengaluru, Karnataka, India, * Drove the company’s LinkedIn growth through strategic content marketing. * Executed brand visibility initiatives across PAN India events, conclaves, and trade shows. * Identified new market opportunities to support business expansion and market penetration. * Managed the corporate website, including product updates, content management, and web inquiry handling. * Collaborated with Regional Heads to gather market intelligence and support data-driven business decisions. * Conducted competitor analysis and market research to identify trends and growth opportunities. * Led go-to-market (GTM) campaigns for Kahwa Infusion Tea and Honey Twigs product launches.

Cultural Representative at Kirloskar Institute of Management (KIM), Jul 2023 - Present · 3 yrs 5 mos

Business Development Executive at Coffee Day Beverages, Apr 2025 - Mar 2026 · 1 yr, Pune District, Maharashtra, India

Market Researcher at KALYANI STEELS LIMITED, Apr 2024 - Jun 2024 · 3 mos, Pune District, Maharashtra, India, 1. Conducted a competitive analysis of 14+ key players to identify potential market penetration opportunities for KSL. 2. Identifying a potential of 1.9 million metric tons in export of alloy steel and proposing strategies for global growth. 3. I categorized alloy steel grades and provided KSL insights on the most profitable grades for export and import. 4. Performed dynamic and value pricing analysis for Indian and international markets. 5. My research shows it can achieve a profit of $320,000 (₹2.56 crore) in FY 2024-25 with effective implementation and strategic market focus.

Education

PGDM, Marketing, Kirloskar Institute of Management (KIM)

Bachelor of Commerce - BCom, Honors, University of Rajasthan