Headline

Performance Marketing Specialist | Creative Direction to Conversion | Build. Test. Scale. | 9.49X ROAS | ₹2Cr+ Ad Spend Managed | D2C, Healthcare, Education & Entertainment Brands |35+ Brands Across India & UAE Markets

About

I'm a Performance Marketing professional with 5+ years of experience in customer acquisition and paid media, managing ₹2Cr+ ad spend across Meta, Google, YouTube, LinkedIn and Spotify Ads. Experienced in building, optimising and scaling acquisition campaigns across D2C, entertainment, education, healthcare, automotive and events. Strong hands-on experience in campaign optimisation, audience segmentation, creative testing, funnel analysis and performance reporting across India and UAE markets.Performance marketer with a creative edge. Over 3+ years, I've owned Meta and Google Ads end-to-end creative direction, targeting, budget, and optimization for D2C, healthcare, education, and entertainment brands across India and UAE. Highlights include 9.49X ROAS for a D2C brand, 18,000+ attendees driven through influencer-led creative, and 80% CPL reduction through continuous testing. Currently at Drig Digital, always looking for the next angle worth testing. 📩 keerthivasan69627@gmail.com

Location

Chennai

AI stack

claude

gemini

meta

metaai

perplexity

ChatGPT

Work experience

Performance Marketer at Drig Digital, Dec 2024 - Sep 2026 · 1 y 9 mo, Chennai, Tamil Nadu, India, Performance Marketer driving full-funnel paid media campaigns across Meta, Google, ShareChat, and Spotify for clients across India and UAE. Operating as an individual contributor, I own strategy, execution, and optimisation end-to-end spanning lead generation, e-commerce, app growth, and event marketing. All decisions are rooted in data, tracked through GA4 and GTM. - Own end-to-end paid acquisition strategy across Meta, Google, YouTube, LinkedIn and Spotify for D2C, entertainment and consumer accounts — from campaign setup and tracking to optimisation and reporting. - Drove 19.9X ROAS for TenderCuts, generating ₹1.26Cr+ revenue from ₹6.36L+ spend through App Install and Purchase campaigns, using conversion signals to continuously improve acquisition efficiency. - Scaled Kriti Herbals to 9.49X ROAS, growing D2C revenue to ₹80.7K+ from a lean ₹8.5K Meta Ads budget. - Led digital acquisition for Music for Meals ft. Ilaiyaraaja, converting campaign activity into 8,600+ ticket sales, 18,000+ attendees and ₹2.30Cr+ event revenue. - Run continuous funnel analysis across audiences, creatives and budgets to identify drop-off points and unlock incremental acquisition efficiency.

Campaign Executive at BLeap, Jun 2023 - Aug 2024 · 1 yr 3 mos, Chennai, Tamil Nadu, India, As a Performance Marketer at BLEAP, I had the opportunity to manage campaigns for both domestic and international clients in a wide range of industries, including D2C, automotive, education, tourism, healthcare, FMCG, Interior design, Restaurant,real estate, financial services, fashion, and skincare. This position sharpened my abilities in building complete paid marketing plans, utilising sophisticated analytics to optimise campaign performance, and applying data-driven insights to generate ROI. I also received great expertise in audience targeting, ad copywriting, and creative design, all of which improved my capacity to create effective and results-oriented marketing solutions.

Paid Ads intern at echoVME, Jan 2023 - Apr 2023 · 4 mos, Chennai, Tamil Nadu, India, As a Paid Ads Intern at echoVME, I was given the wonderful opportunity to improve my digital marketing abilities. Working on client projects allowed me to look deeply into the field of paid advertising, gain hands-on experience, and contribute to real-world campaigns. This experience has been a great stepping stone in my career, fuelling my desire to create effective digital campaigns.

Process Associate at Tata Consultancy Services, Aug 2021 - Jan 2023 · 1 yr 6 mos, Chennai, Tamil Nadu, India, During my tenure at TCS as a Process Associate, I had the opportunity to work on the ICICI Bank Mortgage Process, which served both NRI and local clients, honing my skills in managing and optimising mortgage operations. I was responsible for ensuring correct documentation and regulatory compliance and identifying and reducing process inefficiencies. Working directly with cross-functional teams allowed me to contribute to smoother, more efficient operations and a better customer experience. This work developed my understanding of financial operations and improved my problem-solving abilities, establishing the groundwork for my future career development.

Education

Master of Business Administration, Marketing/Marketing Management, General, University of Madras

Digital Marketing, Marketing, Digital Scholar