Headline

Virtual Events & Marketing @ Sprinto | Ex Spendflo | US & EU Focussed | Passionate about Sales & Marketing

About

I market compliance, the kind of thing that’s usually overlooked. But at Sprinto, I make it sound like the coolest thing since marketing found its metrics. As a Marketing Associate, I run webinars, field campaigns, and craft stories that turn “Do we really need this?” into “Where do we sign?” My happy place is somewhere between creative chaos and structured strategy, where marketing experiments become measurable pipeline. Before Sprinto, I was at Spendflo, tuning LinkedIn strategies, optimizing Heyreach cadences, and pulling off AI CFO roadshows that proved even finance events can be fun. I’m a B.Tech grad, been the student Chairperson at IEEE PROCOMM SB SEC , Unnat Bharat Abhiyan collaborator, and a published writer once titled Young Achiever by the Government of Tamil Nadu for making words work wonders. If you’re here to talk about marketing, event strategies, or how webinars can rival stand-up comedy when done right, pull up a virtual chair.

Location

Chennai

AI stack

claude code

claude

notion

openai

perplexity

Fireflies.ai

Work experience

Marketing Associate at Sprinto, Oct 2025 - Present · 1 yr 1 mo, Remote, Owned the webinar program for security leaders end to end across mid-market and SMB segments in the US, UK, and APAC 15 sessions so far, all organic — with registrations up 60% and net-new lead flow increased up 40% through mid-market webinars. Engaged with high speaker profiles organically that added more value. Worked closely with Sales and BDR teams to keep deals moving through the pipeline, handling event logistics end to end. Planned and executed events — conferences and dinners — from agenda to guest experience. Helped get Sprinto's executive advisory board off the ground: member outreach, communications, and some early distribution work.

Student Volunteer at VidhaiVidhaipom, Oct 2022 - Present · 4 y, Chennai, At Vidhai Vidaipom we create awareness to the public regarding important social issues such as Climate action , Deforestation , Pollution by conducting campaigns & activities to promote wellness .

Growth Marketer at Spendflo, Apr 2025 - Oct 2025 · 7 mos, Chennai, Tamil Nadu, India, Owned LinkedIn channel outreach — improved workflows and set up cadence on Heyreach, driving a 35% boost in registrations. Planned and executed housefull events and AI CFO roadshows across locations, ensuring seamless experiences end-to-end. Prepared attendee booklets, run of show, and landing pages in collaboration with design and content teams to deliver event collaterals. Managed vendors, catering, logistics, and on-site support while negotiating deals to optimize costs. Partnered with the SDR team to schedule meetings during events, maximizing pipeline outcomes. Sourced and evaluated relevant events and conferences for sponsorship and participation opportunities.

Student Chairperson IEEE PROCOMM at IEEE, Jun 2023 - May 2025 · 2 yrs, Remote

Student Volunteer at IEEE, Sep 2022 - Aug 2025 · 3 yrs

Managing head at The Writing Arena Publishers, Jan 2021 - Oct 2025 · 4 yrs 10 mos, Hybrid

Founding Team at The Writing Arena Publishers, Jun 2020 - Oct 2025 · 5 yrs 5 mos, Hybrid

Education

Bachelor of Technology - BTech, Computer Science and Business Systems, Sri sairam engineering college

SBOA School & Junior College

Public links

keerthana-marketing.netlify.app: https://keerthana-marketing.netlify.app/